Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The spot earned over 5.1 The gag was even mentioned on SNL.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. podcast listeners increased by 10.1 adults ages 18 to 34 listened to podcasts monthly. Video marketing. Audio content. Mtn Dew : “ ?The

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. When reputable brands endorse your content, their audiences will likely view your brand favorably.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan.

Youtube 145

Youtube Promotion Spending Video Marketing 145

ClickZ

JUNE 15, 2023

Attract a wider audience Obviously, your primary audience is those people who are looking for the products you are selling. That primary audience consists of people who already know exactly what they want. Use a blog to elaborate on your value proposition, and get creative by including videos, podcasts, or expert interviews.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. For example, when you click on #SummerVibes on TikTok, you can see all videos published on the platform using that hashtag. Use hashtags in your videos and Stories.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. All the platforms have gone pay-to-play, but now that means you have the tools to tune in with the audience you are selling to. The specific geographic location, job title, age, interests, all can be specified in the platform’s ad audience tools.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. The remaining modules focus individually on blogging, podcasting, and creating newsletters. Learn More: 5 Pillars of Audience-Centric Content. Copywriting is a form of writing to persuade the audience.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Alex Wolf, Host of The Alex Wolf Podcast. Her Podcast, The Alex Wolf Podcast, will have you listening for hours, leaving fans anxiously anticipating the next season. Lucas, LightWarrior Entertainment. Born and raised in Bronx, New York, L.A.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Optinmonster

FEBRUARY 11, 2024

freemium, subscription-based, pay-as-you-go) to find what works best for your target audience and maximizes revenue. And with large audiences in almost every global market, the potential reach is huge. Plus you can really focus in on your core audience. AdEspresso’s guide to creating audiences can help with this.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Sprout Social

APRIL 4, 2023

It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights. Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. Who is your target audience? Some brands organize content by type (blogs, social, video, etc.), Content marketing isn’t what it used to be. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Scoop.it

JANUARY 7, 2021

For example, if your business is a foreign language school helping children with special needs learn French , then your mission should clearly represent your goal and your target audience, which would differentiate you from other similar businesses. Make Use of Viral Trends. Take Advantage of Partnerships.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 The golden ticket to viral popularity is still social media, where video is the preferred format.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. It’s the closest I get to my audience and where I can build the most trust.

Curation 104

Curation Impressions Top of Funnel Startups 104

Outgrow

AUGUST 6, 2021

A quiz like this will also help you segment your leads by creating two buckets of audiences – one who should rent and the other who should buy. Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Video still persists to be the king of content, which makes YouTube a critical channel for social media marketing.

Social Media 135

Social Media Social Marketing Media Planning 135

seo.co

DECEMBER 30, 2020

How to Create Viral Content. + So it makes sense that a brand heavily supported by a social media audience would rise in rankings. Next, you can share great content (and potentially, viral content) to earn more shares, more attention, and more links from a wide audience. You share it to an audience of fans.

Link Building 83

Link Building Social Media SEO Ad Building 83

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Part I: Where to start with video content.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Some products lend themselves to a gritty, hand-held phone video vibe, but most need the visual eye of a professional to bring them to life. How can I create a professional video for my product?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Magisto

JANUARY 13, 2020

Podcasts have been rising in popularity recently. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. Video Marketing. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. Podcasts: This carousel showcases podcast titles, dates, and lengths. Videos/Video Carousel. We live in a video-centric world now.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Hubspot

APRIL 12, 2018

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. Instead, they used urban spaces to reach their target, millennial audience, and social media influencers to display their brand as trendy and unique. Warby Parker. Dollar Shave Club.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. Just as audiences differ from network to network, so do the features and formats. How you determine that balance depends on your goals and, of course, your target audiences. The benefits of multichannel marketing are clear.

Paid Content 141

Paid Content Social Media Campaigns Media 141

Buffer

JULY 5, 2022

The benefits of having an email newsletter Writing a regular newsletter is a great way to network with like-minded people while also connecting with a new audience. In fact, if your audience feels like they’re benefiting from your words enough, there’s a chance they’ll be willing to pay for your newsletter.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. The content could be in the form of photos or videos.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? If you are, it might be because you’re valuing third-party platforms—rented land—more than your own story to engage audiences. But what’s stopping your brand from creating that same kind of audience? Do you need to start a podcast?

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

ClearVoice

JULY 18, 2023

Rather than explicitly trying to sell something, content marketing focuses on informing and entertaining its audience. Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. Useful: Your content needs to provide real value for your target audience.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

BenchmarkONE

JANUARY 5, 2022

Did you know that more than 90% of consumers increased their online video consumption in 2020? And nine out of ten of them want to see more videos from brands and businesses. Video content plays an important role in marketing these days, and if you’re not creating it, you’re missing out on excellent marketing potential.

Work Management 86

Work Management Marketing Management Planning Youtube 86

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Bannerflow

APRIL 15, 2021

We’ll also aim to understand how it works alongside your traditional methods to effectively target your audience and ensure your team is equipped with all it needs for success. Creative marketing is the act of providing something that will offer your audience an inspiring experience. Are your creative efforts targeted to your audience?

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Valasys

MAY 6, 2021

Thus, the social media pages of the B2B companies gain more and more followers, more and more people can see these companies, and these companies employ special social media marketers to post updates on their social media channels and engage with the audience groups. Video Advertising. Podcasting. Email Marketing.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Karlijn1903 Tweet This. They felt the need to be everywhere.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader. Publishers have a lot to gain from developing their audience on Reddit. But in 2016, one of ours did. It’s a win-win.

Brand Identity 114

Brand Identity Branding Distribution Rules 114

NetLine

JULY 2, 2020

In short: the best way to get to know your audience is by understanding what they’re looking for. Creating content that falls short of offering immediate value is doing a disservice to your target audience, your team responsible for the creation of the content, and ultimately yourself. Let’s take Senior Directors, for example.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94