Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Now, in 2021, the mission seems to be successful as podcast listeners have reached a new high – 485 million listeners worldwide ! .

Video for B2B Marketing [Podcast]


Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Why should have a video marketing program? By next year, over 80% of Internet traffic will be video content. Having a video on a landing page will show an 80% increase in conversions.


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What is: podcast advertising?


Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. people listening to NPR podcasts each month.

The Ultimate List of Marketing Podcasts


Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

7 popular podcast formats: Which one is right for you?


Podcasts are a big deal. An estimated 48 million episodes are floating around on the internet, and in 2020 more than a third of Americans listened to podcasts regularly. It’s understandable if you want to get in on the action and add your perspective to the podcast conversation.

9 Ways to Spice Up Your Podcast Strategy


When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. But this isn’t an indicator of the podcasting trend puttering out.

Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, we delve into what Paul calls an “audience first strategy” where the role of Big Data is to help build buyer profiles and then personalize product marketing across all of the various marketing channels through which those buyers interact with your brand. Paul shares a case study wherein Kraft combined online data with offline data to determine the real impact that video has on hotdog sales. Podcasts Product Marketing

Why It’s Important to Start Podcasting for Your Business or Personal Brand


Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. While most people think of huge media companies – such as the New York Times or NPR – when it comes to podcasting, the reality is that any business or brand can very easily set up a podcast and make it possible for fans and consumers to download this content to their smartphones. In many ways, podcasts are just like talk radio back in the old days.

3 Ways to Measure the ROI of Your Podcast


As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. watch video content.

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Why HubSpot is Launching a Podcast Network


And, we've provided free education through our blogs, YouTube, Academy, and podcasts to help. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds.

Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert


In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

The Beat Goes On: 6 Ways to Repurpose Podcasts


B2B marketers have worked tirelessly over the past year to find new, exciting ways to engage with their audiences. It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. Here are some quick ideas to repurpose podcasts: Transcribe Podcasts for Episode Pages.

Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]


Ah, Clubhouse versus podcasts — an age-old debate. But, while both of these audio tools are relatively new to the business world (in fact, Clubhouse is less than two years old ), they've both attracted large, engaged audiences. Clubhouse vs. Podcasts: Which Should Marketers Use?

Fantastic Video Podcasts and How to Record Them


It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Business is the second most popular category , which means podcasts are a great opportunity to engage with new audiences as a brand. The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Fantastic Video Podcasts and How to Record Them


It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 3 Questions to Ask Before Starting a Video Podcast 1.1

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to win the hearts of the people. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. Why I Decided to Start Podcasting.

Want to Grow Your Podcast Audience? Focus on These Three Areas


#GrowthGoals: One content creator’s forage into the podcasting space. I’ve heard that efficiency is key if you are working as a freelancer or independently as a podcaster. And she’s streamlined all the best tips on podcast audience development by focusing on three main areas.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. A successful podcast can be an effective marketing channel for your brand, since it can help you develop an intimate relationship with your customers or become seen as a thought leader with your peers – which translates to more sales and more business opportunities. Podcasts are convenient, for one.

How to Repurpose Content Into a Podcast, According to HubSpot's Podcast Expert


2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. In this post, we want to help marketers leverage their existing content and turn it into a branded podcast. How to Podcast

Why Building An Audience-First Communications Strategy is Key


In many cases, it’s the only method by which your audience consumes the information you’re providing. What won’t lead to strong results: placing more emphasis on the channel than the specific audiences receiving the message. What does the audience actually need to know for them?”.

60% of podcast listeners report looking up a product or service after hearing an ad


According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months. “The growing popularity of podcasts is indicative of consumers’ preferences towards convenience and personalization,” Adobe Analytics Director of Product Management Colin Morris told ClickZ.

B2B Reads: Podcasting, KPIs, and Business Buying

Heinz Marketing

8 B2B Video Marketing Myths: Debunked with Cold Hard Facts. Find out the truth about these video marketing myths before you write off video marketing. The State of Podcasting: Audience, Content, and Advertising Trends. A modern look at what’s happening in podcasting right now. The post B2B Reads: Podcasting, KPIs, and Business Buying appeared first on Heinz Marketing.

The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

Single Grain

Anyone can build a massive audience. So, here are the proven steps to building an audience in 30 days. But here's the thing: One of my friends started a podcast with a buddy and they had no idea what they were talking about. I asked him, “Who owns this podcast? And what happens is that the podcast ends up folding because you don’t know what you’re doing and you have no direction. If you don’t know what you want to say, your audience isn’t going to be engaged.

The B2B Marketer’s Guide to Podcasting


In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). Apple features more than 525,000 active podcast shows, with more than 18.5 The average number of monthly podcast listeners will reach 112 million by 2021 ( source ).

Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Make Your Videos Search-Engine Friendly. Video Brewery.

I Failed at Podcasting, and So Can You


So I figured — why not launch a podcast called "Students vs. Startups … Showdown on the Potomac?". Ultimately, the podcast's failure boiled down to five major factors. Here, let's dive into the five factors that led to the failure of my first podcast, and what you can learn from them.

Marketing Strategies for the Travel Accommodation Industry – Marketer of the Month Podcast with Andrew McNulty


We recently interviewed Ross Simmonds for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Marketing Strategies for the Travel Accommodation Industry with Andrew McNulty. So we started our own podcast a couple of months ago. Content Marketing podcast

B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. It is how you should be doing Linkedin video marketing.

8 Best Video Hosting Sites for Businesses in 2021


In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. We actually had some fans that would watch our videos and dare us to do something on a weekly basis. Video Platforms. Hippo Video. Video Marketing

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Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer


A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. If you're considering creating your own podcast or advertising through one, this post is for you. But before we get into the nitty-gritty of podcasting, let's take a brief history lesson. A Brief History of Podcasts. over 660,000 active podcasts.

6 Video Podcasts B2B Businesses Can Learn From


Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Commuters rejoiced, and brands were quick to find ways to capitalize on this new captive audience. Many brands are looking to video podcasting as a new medium for promoting thought leadership. That’s a big audience.



Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS. For this podcast episode, we share some of their best practices. David produces a monthly webinar for the Red Cross that has a dozen speakers and an audience of several hundred. And enjoy the video below.

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]


According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S.

Finding Ideas for a Video Series or Podcast - Whiteboard Friday


Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week's episode of Whiteboard Friday. Video Transcription. Audience.

Blog vs. Podcast: Which Is the Best Choice for Your Business?


Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Podcast listening is more prevalent among younger Americans.

8 Easy Ways to Create Content Your Audience Will Love

And yet, what you feel is an excellent piece of visual, dynamic, and engaging content can be hit or miss with the audience. With so many brands now tapping into the power of content marketing, now the competition for your audience’s attention is at stake.