Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Image Source: Giphy What is this, the zombie apocalypse? Of course not!

SEO 245

SEO Lead Ranking Content PR 245

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Spiralytics

JANUARY 31, 2023

Take short-form web videos, for example. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. However, where Trader Joe’s really excels is with user-generated content.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

SEPTEMBER 16, 2020

Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments. Tease Upcoming Products .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. Understand your audience. As marketing advice, “know your audience” may be cliché, but some platitudes are worth listening to. Take a look at Digit, an app designed to help users save money. Leverage audio and video content.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. According to Search Engine Land , this builds an accurate profile of your audience. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

MARCH 7, 2023

While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Buffer

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Paid plans start at $79/month Description : AnswerthePublic is a search listening tool that gives creators insights into what their audiences are looking for.

Budget Programs 122

Budget Programs Process Tools Pricing 122

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Only then can they create content that resonates with that audience. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Scoop.it

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. Source: DataReportal 2.

Curation 80

Curation Branding Brand Identity Content 80

seo.co

APRIL 26, 2023

Marketing legal services is a little bit harder than marketing the latest video game. This means you have to be more strategic with how you target your audience. Law firms are waking up to the idea that it’s better to invest in a few quality pieces of content each quarter than dozens of shallow pieces that generate minimal results.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Unboxing” the top 15 ideas for YouTube videos.

Youtube 130

Youtube Advertising Channels Video Marketing Paid Search Agency 130

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. The psychographics of your audience is where you will find the levers that will move marketing forward.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. That’s a mistake, as you end up limiting how your audience engages with and views your brand. Instead, start with your audience. The capacity to produce quality video in this day and age is so easy,” says Wedren.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Marketing Qualified Leads 161

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. Video marketing is still surging with audiences.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights. Stories can be a great way to drive leads and customers.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Planning Work Management 116

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Martech

SEPTEMBER 21, 2023

IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The experiences include virtual video screens that show Sheeran performing a setlist of songs from the album “- (Subtract)” and the forthcoming “Autumn Variations,” available September 29. Image: iHeartMedia. Why we care.

Advertising Agencies 99

Advertising Agencies Custom Publishing User-Generated Content Network Marketing 99

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. podcast listeners increased by 10.1 adults ages 18 to 34 listened to podcasts monthly. Video marketing. Audio content. Mtn Dew : “ ?The

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

SEPTEMBER 4, 2020

More than 90 percent of smartphone users search on their device each year. web users search online at least once a month. A full 61 percent of smartphone users want ads customized to their current location. A total of 80 percent of content marketers use email content to nurture their audiences. eMarketer ). Jumpshot ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Sharpspring

AUGUST 3, 2021

If you don’t have much to say about your project yet or you want its features to be a surprise, you can set up a lead generation form and publish your content later after the launch. Podcast and/or Vlog About It. I, like so many others, see podcasts and videos as the media of the now, and the future. Mostly video?

Planning 145

Planning Marketing & Strategy Marketing Strategy Content Marketing 145

Marketri

NOVEMBER 8, 2023

AI and Search Generative Experience (SGE) SEO is undergoing a transformation, driven by AI and Search Generative Experience (SGE). Simply put, search engines are becoming smarter, tailoring search results to match the unique, detailed queries of users. Leveraging Video We live in an age of multimedia.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Optinmonster

JANUARY 14, 2024

The statistic that 29% of marketers actively use content marketing reflects its solid and consistent role in the marketing mix, emphasizing the value of content in engaging and retaining audiences. Short-form videos have become the most utilized media format in marketing content strategies. of all articles use these formats.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

ClearVoice

MARCH 14, 2024

After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Marketers often report an impressive average of 14.1

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. This trend shows no signs of stopping, especially with the massive traction AI is getting.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Martech

MAY 27, 2022

Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. billion monthly active users in Q4, 2021, up from 381 million in 2019. The most significant advantage of effective advertising is that it engages your audience.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Mobile Advertising 107

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52