Remove audience video
article thumbnail

Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience. video from Fluke Corp.,

article thumbnail

Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. John Legend charming a room full of marketers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Hashtags are awesome tools to increase your reach and find your target audience.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Hashtags are awesome tools to increase your reach and find your target audience.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Hashtags are awesome tools to increase your reach and find your target audience.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Hashtags are awesome tools to increase your reach and find your target audience.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Hashtags are awesome tools to increase your reach and find your target audience.