audience 
Strategic-IC
FEBRUARY 6, 2023
In an instant, the pandemic plunged businesses into a new era of Zoom meetings and remote setups, and the ways in which we engage with our target audiences had to adapt. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing.
KoMarketing Associates
JANUARY 26, 2016
I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Survey Your Audience.
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TrustRadius Marketing
JANUARY 24, 2023
Knowledge base capabilities, case management, and workflow automation for customer presentations are available. This lets you estimate pricing for P2P and group calling based on the number of rooms and participants, as well as minutes per room. This helps you get a crystal clear view of your target audience.
ERDM
JANUARY 22, 2019
If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. In short, now is the time to shift to person-to-person (P2P) marketing. This indicated a severe disconnect with the target audience. The agent now instantly has a lot of context about the shopper.
Vidyard
APRIL 17, 2015
Rather than simply tell marketers about how they build their storytelling culture, Hyland presented a framework that every B2B marketing team can use to start producing more engaging stories: What makes a great story in #B2B marketing? I was just making content that met what people needed.” John Legend charming a room full of marketers.
ERDM
JANUARY 22, 2019
If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. In short, now is the time to shift to person-to-person (P2P) marketing. This indicated a severe disconnect with the target audience. The agent now instantly has a lot of context about the shopper.
GreenRope
JULY 1, 2014
Most of the presenters were extremely informative, yet quite basic on the social media front. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.
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