Litmus

APRIL 19, 2022

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs. Why have email metrics changed?

Open Rate 87

Open Rate Email Marketing Planning Webinar Metrics 87

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 112

Martech

SEPTEMBER 21, 2021

20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” ” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable.

Open Rate 134

Open Rate Email Marketing Planning Click Rate 134

xiQ

DECEMBER 14, 2020

How to maximum open rate? Based on our experience with email marketing, here’s how you can maximize open rates for your marketing campaigns. Are you frequently scrubbing your list against the unengaged audiences? The post What Influences Email Open Rates? And how often should I send emails?

Open Rate 62

Open Rate CAN-SPAM Deliverability Domain 62

Optinmonster

APRIL 17, 2023

That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line. But you don’t want to give away everything because otherwise they’ll just read the subject line without opening the message.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. My favorite though, are replies.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

xiQ

DECEMBER 14, 2020

What influences email open rates? Are you scrubbing your list against the unengaged audiences? The post What influences email open rates? Besides your subject line). Those things include. Email delivery time. The length of your subject line (Has to be between 6 to 10 words). Your ISP reputation.

Open Rate 77

Open Rate Segmentation Email Marketing Effectiveness 77

SendX

JANUARY 28, 2019

This works ok when you have a smaller list size but as your list grows, you will see that your open rates begin to drop hence offsetting your list growth. This simply means: You will get much more unique opens on a smaller, more engaged list than a bigger email list that is bloated with dead weight. This amounts to 15k opens.

Open Rate 159

Open Rate Work Management Marketing Management Deliverability 159

Fount Media

JULY 3, 2023

Understanding the pulse of your audience is crucial in today’s fast-paced digital world. One critical measure that helps to gauge your business’s email marketing effectiveness is the email open rate. But, how do your open rates stack up against those in your field?

Open Rate 40

Open Rate Marketing & Strategy B2B Email Marketing 40

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience? Facebook Lookalike Audiences.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Hubspot

JULY 12, 2019

I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me. What do I hope the audience will do after reading one of these drip emails?

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

SendX

JANUARY 16, 2024

Learn the art of A/B testing your email subject lines to understand what your audience really likes to see from your brand. Boost your email open rates.

Open Rate 221

Open Rate Brand Identity Branding 221

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?)

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

SendX

FEBRUARY 6, 2024

Email remains one of the most powerful marketing channels for reaching a target audience, but it is not without pitfalls. This problem affects email deliverability and open rate. Phishing and fraudulent emails are on the rise and continue to be a serious obstacle for both businesses and consumers.

Phishing 221

Phishing Deliverability Domain Open Rate 221

Litmus

AUGUST 3, 2021

No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Get a personalized breakdown of your Apple Mail audience. The new Apple Mail Audience Report packages up all the info you need to assess where you stand today: How much of your audience uses Apple Mail.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

NuSpark Consulting

JUNE 10, 2015

The most important thing is to engage your audience and inform them they should open emails when they get them. The post A Guide to Email Subject Line Creation to Optimize Open Rate appeared first on NuSpark Marketing. You must be consistent in what you deliver and how you send it.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. Customizing subject lines using user data can increase open rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Anyword

SEPTEMBER 28, 2023

Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals. Spotting weaknesses, fixing those brand and audience targeting weaknesses early, and implementing fixes in real time.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Anyword

SEPTEMBER 28, 2023

Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals. Spotting weaknesses, fixing those brand and audience targeting weaknesses early, and implementing fixes in real time.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Liveintent

SEPTEMBER 20, 2021

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Litmus

JULY 2, 2021

One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. In other words, identifying real opens. Here’s how you can create a reliable opens audience using Litmus to prepare for the coming changes. And that’s it!

Privacy Protection 88

Privacy Protection Privacy Marketing Automation Services Enterprise Management 88

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. These are your strongest tells to what your exact target audience is looking for!

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

Liveintent

APRIL 5, 2022

Publishers are increasingly investing in email to build engaged audiences and nurture subscriber relationships through 2022 and beyond. “It’s really about creating that connection,” says Ryan Kellett, Axios VP of Audience, in a recent Real Time Banter webinar. Also, it’s personal. Identify your target reader.

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

KEO Marketing

DECEMBER 16, 2014

When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message. Marketers who want to address (and ideally improve) their open rates will need to make mobile a big part of the conversation.

Open Rate 48

Open Rate Mobile Marketing Email Marketing Planning 48

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience? How Do You Create Lookalike Audiences?

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). This includes measures such as open rates or click-through rates. Yes, it’s an ad.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Act-On

FEBRUARY 16, 2024

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Zoominfo

MAY 20, 2021

Email metrics offer a crucial window into how your audience engages with your brand and can guide your email strategy. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Litmus

JUNE 8, 2021

Is the open rate dead? Because we don’t yet know exactly how Apple will treat tracking pixels, we can’t say for sure how much of an impact Mail Privacy Protection will have on open rates. Our annual email client market share data shows Apple iPhone, Apple Mail, and Apple iPad with over 46% of combined email opens in 2020.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Every audience is unique. Now analyze email, content, and subject line performance per unique audiences. Then segment audiences by company size, geo, or industry.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151