3 innovative ways to structure video content to support sales engagement


Add video to non-video assets. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about. And most people don’t watch marketing videos all the way through. Make more targeted persona-based and industry-specific videos.

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7 Companies That Should Buy Medium, Because Why Not?


Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. The move sent shockwaves through the media industry, mostly because people who work in media account for 95 percent of the people who care about Medium, but also because it reportedly caught Medium’s publishing partners, like The Ringer and The Awl, by surprise. This sucks because I love Medium.


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How Video Scripts and Storyboards Work


It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. It’s a visual medium. Scripts vs Storyboards for Technology Videos. Color design frames will probably appear as key frames in the finished video.

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5 Best Ways to Spice Up Your Email Marketing With Videos


And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.

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How to Use Educational Content to Build Brand Authority


Want to be a leader in your industry? One way to do that is by sharing educational content on topics that matter to your followers. This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority.

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. watch video content.

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Five Tips to Create Marketing Videos that Engage Your Audience

Launch Marketing

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. If you are ready to start making your own marketing videos, consider the following five tips: Captivate your viewer in the first few seconds. Keep your video concise and to the point.

Why Video is the Best Medium for Inspiring Action


Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. What other aspects of the charity: water videos appeal to you?

How to Create Company Culture Videos That Delight Audiences


That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company’s storied history. They’re all company culture videos. That’s where video comes in. What is a Culture Video? Culture videos are all about highlighting your brand’s culture and personality for prospects, customers, and potential employees. Benefits of Culture Videos. Expanding your audience.

How Video Marketing Strategies Can Elevate Sales Efforts


While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

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How B2B Video Marketing Is Creatively Engaging Audiences

Content Standard

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. Video Marketing Marketing

How to Start Using Video for Business


Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

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How to Make Video Marketing Work for Your SEO Strategy

SmartBug Media

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO.

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6 Reasons Why Video Is The Future of Content Marketing


Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Today, people watch online videos on a daily basis.

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Video is an ever-growing medium on the internet.

How to Create Company Culture Videos That Delight Audiences


That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company’s storied history. They’re all company culture videos. That’s where video comes in. What is a Culture Video?

Does Live Video Make Sense for Your Content Marketing Strategy?


You can find a ton of stats about the rise of live video. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). Grow Your Audience, Literally & Digitally. Enter live video.

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7 Tips to Improve Your Social Media Videos in 2021

Single Grain

A lot has also changed in the video marketing landscape. The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram: Up to 15% of all Facebook content is solely video, and that number keeps rising every day. 3) Make Your Videos Shoppable.

Now Is the Time for Video Content


In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Zontee shares with us the importance of using video as a digital marketing tool and tips to master video production. For both B2B and B2C marketers, video is such an important medium.

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[Webinar Recap] How to Improve Demand Generation with a Creative Video Strategy

SmartBug Media

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform.

Video Marketing for Financial Advisors

FMG Suite

It’s official — video content marketing is a necessity for financial advisors who want to remain relevant. That means speaking their language and using the mediums they prefer most like video marketing. Video Content Marketing for Financial Services.

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How companies use video content on social media


But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published.

The best video marketing examples to use in your B2B strategy


For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. Which are the best video marketing examples to use in your strategy? Institutional video. Digital Marketing Video

B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. It is how you should be doing Linkedin video marketing.

How A CMO Uses Storytelling To Engage Audiences


How do you use email marketing to tell stories to engage your audience? Instead, we curate the best experts in the industry to share their advice through articles, video, webinars and live events. Content - articles, video and ebooks to educate consumers while leveraging SEO, email and social channels to attract, engage and distribute the content. Jeremy Duerksen is CMO at Peaksware.

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Where Should I Post My Video Content Marketing?

Marketing Insider Group

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. Video has long been touted as one of the biggest things in marketing. But Why Video?

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13 Tips for Shooting a Corporate Video Series

Visitor Queue

Many businesses want to ramp up their company video marketing as they see it becoming a more popular medium amongst companies. Needless to say, it can be intimidating to start creating company video marketing content. Video Marketing

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Parse.ly’s API now supports audience segments


has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven’t been able to use segments to build internal tools or create customized site experiences. That changes today with API support for audience segments! Parse.ly

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How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform


They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". Medium won't allow for such atrocities of design.

How to use Instagram marketing to get new leads for your business


Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos. It just takes one great image or video to capture a person’s attention and convince them to follow your brand and willingly give their information through future messaging. Engage with the audience. Don’t just post images and disappear into the abyss without responding to comments or engaging with your audience and community.

Personalized Video: Everything You Need to Know


That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. What is Personalized Video? What Personalized Video Isn’t 1.1.1 One-to-One Video 1.1.2 directly into the video.

Interactive posts for social media: how to approach and engage your audience


Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. Know your audience. In the case of profiles whose audience is older, the simpler the interaction, the better.

Video Marketing for Business in 2021


Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Google found that 70% of B2B buyers and researchers increased their online video use.

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Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

KoMarketing Associates

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. Video Continues to Be Beneficial to Marketers.

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The Complete List of Video Benchmarks for 2021


There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report.

What is Video Curation & How To Curate Video Content


As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across. Among them, video curation is one of the lesser-explored options.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results


Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. Use video assets in email campaigns.