Marketing Insider Group

APRIL 8, 2024

Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience. Video Source: Content Marketing Institute CustomGPT leverages a process called fine-tuning, where the model is trained on your specific data.

Work Management 268

Work Management Lead Ranking Marketing Management Training 268

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 104

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 104

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Marketing Insider Group

APRIL 13, 2023

As you determine your advertising methods and models, you promote yourself best by educating, informing, and entertaining your audience. With each new social media platform, too many businesses jump on the bandwagon to post ads and videos because they don’t want to be last to the party.

Relevance 339

Relevance Planning Paid Search Agency Work Management 339

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. So, take a moment.

SERP 253

SERP Keywords Eye-Tracking Planning 253

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Navigate the Channel

NOVEMBER 21, 2023

It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program. Paid social media expands your audience beyond current followers. The key benefit of paid social media is it allows you to reach beyond the audience currently engaging with you.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. Where and with what audience outreach? Boost Your Reputation and Credibility with Thought Leadership Content .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Create content your audience loves. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

NOVEMBER 24, 2020

Your website is your most important digital asset and a medium that you own entirely. This video courtesy of the amazing Andy Crestodina. If the page is about video conferencing software, you may find that people arrived on the page by typing in “video conferencing for business” or “solutions for virtual meetings.”.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Webbiquity

AUGUST 4, 2020

Email will likely be your primary medium for driving registrations. A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. Average user rating: 9.54 (out of 10).

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Biznology

MAY 31, 2017

Add video to non-video assets. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Biznology

AUGUST 27, 2021

It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. It’s a visual medium. Scripts vs Storyboards for Technology Videos. When I talk with clients about the look and feel they want in a video, their answer often includes the expression “not cartoon-y.”

Video Marketing 171

Video Marketing Guidelines Advertising Mediums Training 171

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Video brings your employer brand to life in memorable ways that other content can’t consistently achieve.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Video Streaming Market Just how big is the video streaming market? Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% This has the potential to help lower customer acquisition costs for small and medium-sized businesses.

Lead Gen 118

Lead Gen Hubspot CRM Peer-to-peer 118

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 95

Media Brand Identity Branding Storytelling 95

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 104

Webinar Metrics Tips Marketing AI Social Media 104

Martech

APRIL 6, 2023

As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. You’ll learn how to use the gaming medium to level-up your marketing, gain a better understanding of in-game audiences, and which ad formats are most popular with consumers.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertising Mediums 100

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Sound carries with it a sensory experience like no other. Take NerdWallet , for example.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. The kind of media healthcare professionals are more likely to engage with are webinars, educational videos, and whitepapers.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech

FEBRUARY 6, 2024

With these ads, brands are offering their audience comfort and stability with established icons. “I Following a seeming endless wave of disorienting global events, the audience is ripe for a return to traditional symbols and comforting humor.” The superstar will likely have a super impact on the audience and the brands she works with.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. For instance, The Home Depot, a medium-sized RMN, is piloting video screens in some locations. Get MarTech! In your inbox. Business email address Subscribe Processing.

Media 105

Media Advertising Agencies Paid Search Agency Forrester 105

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally.

Marketing AI 103

Marketing AI Advertising Channels Video Marketing Youtube 103

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? The value of video content goes beyond just attracting new eyes to your latest product or service.

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Digilant

DECEMBER 19, 2023

With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more. Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. Understand your audience. As marketing advice, “know your audience” may be cliché, but some platitudes are worth listening to. Leverage audio and video content. Let’s face it: Financial content can be bone-dry. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Brandpoint

SEPTEMBER 28, 2022

Video content is trending, in a big way. According to a Wyzowl State of Video Marketing Survey , 92% of marketers who use videos report that it’s an important part of their marketing strategy, and 86% of video marketers say video has been effective for generating leads (up 2% from 2021 and 5% since 2019).

Video Marketing 93

Video Marketing Effectiveness Tips Paid Search Agency 93

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 80% of all videos created in 2021 were used-generated. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118