BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. Why is it so important to hook your audience fast?

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 97

Media Brand Identity Branding Storytelling 97

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Video Overtaking All Other Digital Channels. Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we move further into 2023, businesses that embrace AI-driven marketing are likely to stay ahead of the competition and create meaningful connections with their target audience. #2

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. A better digital storytelling strategy would be for brands to strike a balance between high-production quality Story posts and simpler, in-the-moment experiences that help users feel connected to your brand.

Social Media 99

Social Media Storytelling Media Marketing & Strategy 99

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard. Contact Us!

Storytelling 32

Storytelling Brand Identity Branding B2B 32

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. The topic, storytelling, and quality of research or interviews should all be well thought out.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Zoominfo

JANUARY 21, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Content Standard

APRIL 11, 2017

Stories mean the difference between passion and disinterest , between moving an audience to their feet and slumping them over their desks in boredom. You’ve been evangelizing the power of good brand storytelling for a long time. The Evolution of Storytelling. ” Storytelling vs. Story-Making.

Storytelling 66

Storytelling Brand Identity Branding Paid Search Agency 66

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue.

Social Media 65

Social Media Allocation Social Marketing Media 65

Vidyard

JUNE 30, 2016

It’s been said time and time again that video is the most effective medium for building stories and conveying emotions. And emotional stories are one of the strongest ways to connect with your audience. Out with the words and in with the videos — ranked in order of potential to tickle your heart — we’ll leave you to it.

Storytelling 57

Storytelling Video Marketing Examples Advertising Mediums 57

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Vidyard

JANUARY 19, 2017

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. But only a few years ago, video wasn’t even on ExamSoft’s radar. But only a few years ago, video wasn’t even on ExamSoft’s radar. So what happened?

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Stevens & Tate

NOVEMBER 20, 2020

When it comes to engaging with your audience on social media , you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling.

Video Marketing 64

Video Marketing Work Management Marketing Management Storytelling 64

Marketing Insider Group

FEBRUARY 10, 2021

To your target audience, your value proposition should be: Relevant. Source: Medium. Connect with Your Audience. You need to know your audience so well that you can jump into a conversation they’ve already begun and offer a straightforward solution to the problem at hand. Does it speak directly to your target audience?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

But, to attract and retain consumers during this season, brands can’t miss a moment with their audience. This campaign drove incremental online revenue and increased brand awareness with a highly targeted audience, revealing the power of personalized videos. Create Video Content That Taps Into Emotion. Did you laugh?

Planning 134

Planning Tips Advertising Mediums Amazon 134

Digilant

OCTOBER 16, 2023

Display advertising is a form of online advertising that uses visual elements — whether that’s images, videos, graphics, or animations — to convey a marketing message or promote a product or service. Advertisers can use this ad size to engage audiences as they scroll down a page.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Outbrain

OCTOBER 2, 2018

Proponents of snackable content also claim that shorter content means higher engagement and that this applies to all forms of content – including video. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. Set the Scene.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Define Your Objectives and Audience Start by asking yourself – What is the primary purpose of your video? Lastly, pacing is critical.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. Video marketing is still surging with audiences. Video content performance and ROI.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Knowing Your Target Audience Knowing and identifying your target audience is critical for any B2B campaign. Are you targeting small businesses?

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

EveryoneSocial

JUNE 2, 2020

Your company’s marketing communications strategy is built around informing your target audience, while building trust and reinforcing brand credibility. Since marketing communications expands to all sorts of mediums (blog posts, paid ads, print media, video, social), each outlet has its own design requirements.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Vidyard

MAY 21, 2014

Marketers in today’s crowded content landscape are producing engaging videos to tell better brand stories, and – as the rate of video production increases – this often means hiring creatives like videographers, writers, editors, and directors of video strategy to maintain a sustainable model for success.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Contently

APRIL 20, 2021

.” It’s also much easier to break away from a media company and go it on your own if you don’t have to rely on a big team of designers, video editors, and web developers to help develop your content. Descript, mmhmm, and TikTok are making video editing faster and easier than ever. Know your audience inside and out.

Brand Identity 123

Brand Identity Branding Content Creativity 123

sagefrog

JANUARY 24, 2024

This synergy of advanced attribution models and refined reporting transforms data into a strategic asset, ensuring that every marketing decision is grounded in a deep understanding of the audience and the channels that genuinely drive success. Efficient data flows serve as the backbone of a streamlined marketing operation.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62