Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. Why is it so important to hook your audience fast?

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 95

Media Brand Identity Branding Storytelling 95

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. When did content marketing start?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 98

Storytelling Brand Identity Branding Paid Search Agency 98

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

illumin

JANUARY 9, 2024

Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. Is your target audience horizontal (e.g, Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard. Contact Us!

Storytelling 32

Storytelling Brand Identity Branding B2B 32

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. A better digital storytelling strategy would be for brands to strike a balance between high-production quality Story posts and simpler, in-the-moment experiences that help users feel connected to your brand.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

illumin

FEBRUARY 13, 2024

Super Bowl LVIII had a massive audience As the San Francisco 49ers and the Kansas City Chiefs kicked off on Sunday in front of 65,000 football fans, advertisers were getting their game faces on, ready to reach the predicted 127.5 The ad sprinkles in humor too, giving it a fun and uplifting vibe that keeps audiences engaged.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Johnson: Who’s your target audience? You have to work backwards from the audience.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Bluetext

MAY 21, 2021

And, what if I told you that as a government contracting marketing expert that specializes in brand storytelling, Bluetext can help you significantly improve your market standing and brand goals? So, why exactly should I care about brand storytelling? That’s where brand storytelling comes in to help. Okay, I’m in.

Storytelling 26

Storytelling Brand Identity Branding Marketing Proposals 26

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. The topic, storytelling, and quality of research or interviews should all be well thought out.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. We’re not quite there yet, but video is already proving itself as a powerful medium, and we’ve seen a massive rise in live streaming video in particular over the last year or so. But that future may not be far off.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Content Standard

APRIL 11, 2017

Stories mean the difference between passion and disinterest , between moving an audience to their feet and slumping them over their desks in boredom. You’ve been evangelizing the power of good brand storytelling for a long time. The Evolution of Storytelling. ” Storytelling vs. Story-Making.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

Bluetext

APRIL 29, 2021

What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? First of all, storytelling that is consistent with your brand allows your audience to peek behind the curtain to see more than just what you do and sell. Contact Us!

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we move further into 2023, businesses that embrace AI-driven marketing are likely to stay ahead of the competition and create meaningful connections with their target audience. #2

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Terminus

NOVEMBER 15, 2021

Storytelling has been around forever. And while mediums may change, the urge to tell stories will always be present. Looking at the digital age we find ourselves in now, we see just how alive and well storytelling is with brands. Brand storytelling will continue to play an integral role in a brand’s success.

Storytelling 26

Storytelling Ad Building Brand Identity Branding 26

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. Nothing captivates an audience like a great story– no matter what industry you work in. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Read: 9 Great Examples of B2B Brand Storytelling. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Vidyard

JANUARY 19, 2017

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. In three acts, the protagonist goes from zero to hero and audiences everywhere thrill to see her act, grow and change over time. It’s the great sales acronym of the age.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Vidyard

JUNE 30, 2016

It’s been said time and time again that video is the most effective medium for building stories and conveying emotions. And emotional stories are one of the strongest ways to connect with your audience. The post 5 Hope-Filled and Tear-Jerking Examples of Storytelling with Video appeared first on Vidyard.

Storytelling 57

Storytelling Video Marketing Examples Advertising Mediums 57

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. In three acts, the protagonist goes from zero to hero and audiences everywhere thrill to see her act, grow and change over time. It’s the great sales acronym of the age.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Marketing Insider Group

FEBRUARY 10, 2021

To your target audience, your value proposition should be: Relevant. Source: Medium. Connect with Your Audience. You need to know your audience so well that you can jump into a conversation they’ve already begun and offer a straightforward solution to the problem at hand. Does it speak directly to your target audience?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Marketing Management 363

Circle Studio

APRIL 28, 2022

Speaks to your audience’s interests and pain points, not your own. Marketers should first understand what their audience cares about and ensure that their copy is addressing those interests. What does the audience care about? Writing to your target audience’s interests is a solid first step. What issues are most relevant?

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. Set the Scene.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. The study found that time spent watching medium and long-form content on smartphone, tablets, connected TVs and PCs exceeded 50%. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40