Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. 14% higher purchase intent. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. 57% higher brand consideration.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Launch Marketing

JULY 26, 2023

Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads. Trend #1: Tailor-Made Marketing Experiences Through Personalization In 2023, B2B buyers’ expectations are higher than ever with demand for more personalized , consumer-like experiences.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn’t deliver targeted traffic.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Martech

FEBRUARY 8, 2024

Less intense competition and the right intent More specific keywords are easier to move to the top, as there are almost no competitors fighting for them. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial. Get more leads. Use specialized tools.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

DAGMAR Marketing

NOVEMBER 30, 2023

As we begin to transition out from the old and in with the new, it’s time for us to imagine what our future without third-party cookies will look like, and what new ways we can consider to reach our target audience effectively without them. Many marketers and advertisers think so. Leverage first-party data.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Hubspot

MARCH 27, 2023

This foundational step will help you figure out what your target audience is, which is the next step to selling services online. Define your target audience Defining your target audience is a critical step to any kind of selling, and it also applies to selling services online.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Liveintent

MAY 24, 2021

We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. Savvy marketers know that effective advertising requires reach and frequency.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? ” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Round Off Your Intent Data Streams.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. Audience engagement: It’s not always easy to keep an audience interested if you’re not taking advantage of multiple touchpoints.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

QuanticMind

JULY 14, 2023

Recent years have been marred by supply chain disruptions, inflation, and widespread economic uncertainty (not to mention a pandemic and international conflicts), foiling many holiday shoppers’ plans. As a result, there are more in-market auto shoppers during the holiday season.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Only B2B

DECEMBER 15, 2021

Then you’ve most likely developed and executed a content marketing plan. To target particular market groups that are constantly seeking for your items, you must use account-based marketing (ABM). It’s a fantastic approach to expand your audiences while also raising brand recognition.

Account Based Marketing 118

Account Based Marketing ABM Top of Funnel Sales Qualified Leads 118

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals. It’s critical to track how well your brand awareness campaigns are running.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Zoominfo

SEPTEMBER 15, 2020

First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. Refine Lead Qualification.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Only B2B

SEPTEMBER 28, 2021

Businesses are constantly seeking methods to get a competitive advantage in sales and marketing. This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Read More: What Is Intent Data and How It Can Help Your Company? Break Through The Noise.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Only B2B

SEPTEMBER 28, 2021

Businesses are constantly seeking methods to get a competitive advantage in sales and marketing. This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Read More: What Is Intent Data and How It Can Help Your Company? Break Through The Noise.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

Launch Marketing

JANUARY 27, 2021

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. Create a marketing plan that will meet and exceed your organization’s strategic goals. Download the Next-Level Marketing eBook!

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Porch Group Media

NOVEMBER 29, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The 2022 Marketer’s Perspective on Mover Marketing. You’ll be the first to know when we post more great marketing content!

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Buyer intent is an underutilized resource for today’s marketers and sellers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Porch Group Media

MARCH 2, 2023

Top Home Improvement Projects for New Movers in 2022 We’ve done a deep dive into analyzing the progress, planning, and completed work new movers took on in 2022. This offers a lot of opportunities for marketers in the home improvement space. So how are new movers taking on this idea of making their new house their own unique home?

First-Mover Advantage 52

First-Mover Advantage Trends Intent Signal Purchase Intent 52

Pam Didner

JUNE 2, 2022

To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same. I took pieces of their advice and offer my thoughts on how marketing should proactively prepare for the uncertainties and economic hardship to come. And where to invest or cut has consequences.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Building your TAM (Total Addressable Market) .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Porch Group Media

APRIL 28, 2021

Knowing who to target and when is a challenge every marketer must solve. Who is my target audience? Which prospects should be prioritized for marketing resources? Who is most apt to respond to my marketing messages? What are a marketer’s primary goals for using intent data? What Does This Mean for Marketers?

Intent Data 52

Intent Data Planning Intent Marketing Strategy 52

Directive Agency

JUNE 12, 2020

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Integrate sales and marketing to activate your leads and generate sales. But where do you start?

Activities 72

Activities Search Marketing Work Management Planning 72

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Contently

MARCH 3, 2021

With in-person activities on hold, content marketing became an investment that many brands could rely on. Last summer, LinkedIn reported that 78 percent of marketers expected their content budgets to increase this year. What do they want from content marketing? In marketing, recognition always matters.

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

Liveintent

MAY 18, 2022

As publishers seek new ways to drive revenue and personalize audience experiences, one strategy stands above the rest: email monetization. According to a 2022 report from Digiday, a whopping 92% of email marketers plan to monetize their emails , and roughly half will do so with email ads. billion by 2025.

Marketing & Strategy 62

Marketing & Strategy Newsletter Banner Ads Custom Publishing 62

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Binary Demand

MARCH 26, 2024

[ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over. But how can marketers gain a deep understanding of these needs? This is where B2B data and intent-based marketing come into play. Today’s customers demand personalized experiences that cater to their individual needs.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40