Contently
FEBRUARY 22, 2023
In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment.
Marketing Insider Group
APRIL 18, 2022
You’ve spent weeks pouring over the details, from lining up entertainment, to marketing the event far and wide , to creating a pain-free registration process. We’re sharing a few of those tips today to help you keep your online audience engaged in your next event. Content Marketing
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Contently
DECEMBER 8, 2021
When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication.
Marketing Insider Group
NOVEMBER 10, 2021
Your business has a powerful marketing tool at its disposal. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Your competitors are waking up to the power of text marketing.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
DivvyHQ
JUNE 6, 2022
Within most large companies, marketers and content practitioners are challenged with creating targeted messaging for the wide variety of audiences that they serve. So how do you produce assets that will resonate for multiple audiences?
Contently
FEBRUARY 16, 2023
A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.
Contently
NOVEMBER 10, 2021
Or was he talking about a content strategy advice show tailor-made for modern marketers? Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column.
Content Marketing Institute
OCTOBER 12, 2022
To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal. Continue reading → Editorial Strategy and Planning Findings from CMI Research Understanding Your Audience
Marketing Insider Group
AUGUST 9, 2022
While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.
Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip
The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.
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Contently
DECEMBER 1, 2022
A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. To craft your own, you’ll need to get clear on your company’s target audience, value proposition, values, and mission.
Adobe Experience Cloud Blog
JUNE 19, 2020
We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. AI in B2B Marketing Today.
SendX
NOVEMBER 12, 2020
There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Today, these advertising strategies have become obsolete, however. this marketing strategy is quite useful.
Contently
MARCH 22, 2022
It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. Write for your target audience, then optimize where it makes sense,” she says. Strategy
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
Heinz Marketing
APRIL 2, 2022
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 4 Tips for Reengaging with Audiences Post-Pandemic. Dealing With A Hostile Audience.
Marketing Insider Group
APRIL 21, 2021
Content creation is the cornerstone of a successful inbound marketing strategy. With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Carry out and share new research and market analyses.
DivvyHQ
MARCH 7, 2023
Are you using storytelling in your marketing? Check out our latest article on the benefits of storytelling and how to develop a storytelling strategy that works for your brand. You should be!
Marketing Insider Group
NOVEMBER 10, 2020
How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. But why is audience research so important? How to Conduct Audience Research.
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
Contently
FEBRUARY 1, 2019
According to marketing insights delivered at AdExchanger’s Industry Preview, Gen Z can be characterized in a few specific ways. Based on the insights I heard at AdExchanger’s Industry Preview, here are the four characteristics that content marketers should know. ” He added that Gen Z doesn’t seem to care as much about the difference between content marketing and independent media as other generations. Strategy Gen Z Netflix social media video YouTube
Heinz Marketing
FEBRUARY 22, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret that business is tough right now. Your marketing budgets may be tight, or even non-existent. Often you have a marketing campaign and need to build your list fast.
Contently
OCTOBER 13, 2022
An SEO strategy is essential to playing the marketing long game. To keep up, you need to stay up-to-date on the latest strategies and search engine updates. Keyword research is critical to a good SEO strategy. Content Marketing Strategy seo strategy
V12 Data
JANUARY 25, 2023
Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Can you tell me what best practices you drive for your clients in audience creation?
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Contently
DECEMBER 14, 2022
While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? Here are a few ways a CMP makes end-to-end content marketing seamless.
Contently
DECEMBER 22, 2022
When it comes to content strategy, the end of a fiscal year is the perfect time to assess what you want to change. Only slightly more than half of organizations have a content marketing strategy. Step 1: Align your content marketing strategy around business goals.
SalesIntel
FEBRUARY 8, 2023
Market segmentation helps you find and accurately target your customers. Audience segmentation is to B2B businesses what dessert is like to your favorite meal. Done well, it can cause up to 5X improvements in your sales and marketing results.
Content Marketing Institute
MARCH 23, 2021
You need a more proactive content distribution strategy. Continue reading → The post Reach a Wider Audience, Step Up Your Content Distribution Strategy appeared first on Content Marketing Institute.
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Here’s 8 easy tips to help transform your company’s content across several channels and effectively communicate your message to different audiences through modern, digital techniques to improve customer engagement.
Contently
NOVEMBER 28, 2022
It can be tempting to jump right into creating content without a concrete campaign plan or long-term content strategy in place. A content strategy typically spans the entire content marketing funnel, from awareness to decision and possibly through customer success.
Marketing Insider Group
FEBRUARY 3, 2022
Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. What exactly is a marketing strategy?
Go Beyond SEO
JULY 12, 2021
And, what does that have to do with marketing strategy? Marketing firms tend to think in terms of how they can show potential clients that they’re the best. This is not an audience-first strategy. So What Does an Audience-First Strategy Look Like in Real Life?
Content Marketing Institute
DECEMBER 2, 2022
Here's why you should try a purple-audience approach instead (and how to do it). Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject?
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
DivvyHQ
JANUARY 19, 2022
Since optimizing for search requires a fine balance between on-page and technical SEO, content teams must work hand-in-hand with SEO specialists to reach more qualified prospects and convert them into loyal customers. Follow these guidelines, and you’ll have a better shot at alignment success.
Contently
JUNE 25, 2020
In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. As marketers, we tend to view data as a magic wand that’ll solve everything.
DivvyHQ
DECEMBER 10, 2020
Defining your target audiences and delivering valuable content to them is obviously a core tenet of content marketing. But audiences evolve, as does your content strategy.
DivvyHQ
FEBRUARY 2, 2023
Learn who needs to have a seat at the CX strategy table, as well as how to set goals, map the customer journey, personalize interactions, and more! If you're looking to improve your customer experience, this new article is a must-read.
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.
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