Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Re-optimize with long tail keywords to drive organic traffic.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Top Rank Marketing

FEBRUARY 5, 2024

If you want to earn high SERP rankings and drive the right audiences to your content in a digital environment where everybody’s churning out content like there’s no tomorrow, you’re going to have to find a way for your content to rise above the rest. That isn’t necessarily as difficult as it may sound.

SEO 99

SEO Marketing & Strategy Content Lead Scoring 99

RebelMouse

JUNE 20, 2023

In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending on what the story’s about or the time of day that it’s published? Here’s what the data shows. How Do Referral Sources Affect Lifespan?

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

Navigate the Channel

DECEMBER 20, 2023

From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. RELATED: Do Keywords Still Matter?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. This is especially true in today’s era of voice search.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. We took a slightly different approach.

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

Contently

FEBRUARY 8, 2023

Among their ongoing challenges: attracting traffic to content, improving its SEO performance, and generating content ideas. To discover other related keywords that audiences use in search, look under “Related Topics and Queries.” Such long-tail keywords found through Google Trends are easier to rank for.

Marketing AI 173

Marketing AI Trends Google SEO 173

Navigate the Channel

NOVEMBER 21, 2023

1 – Video Marketing Takes Center Stage In recent years, the landscape of digital marketing has witnessed a remarkable shift towards the prominence of video content. This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. This is where video marketing excels.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. Creating valuable, informative, and engaging content will be essential for attracting and retaining online audiences. This includes optimizing video titles, descriptions, and tags.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Contently

MARCH 1, 2022

The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. And they’ve been around since long before the Internet. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Hubspot

APRIL 22, 2020

They're also noticing key generational behaviors that could change the way brands market to younger audiences. They're also usually logged on to multiple social media channels at once, have a mobile-first mindset, and love video content. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Pretty sure Gaston isn’t the target audience here. You’re saying they have even more users?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Optinmonster

DECEMBER 20, 2023

Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. It’s a gauge of popularity and potential search traffic. Let’s chat about long-tail keywords. Sometimes, less can be more.

Keywords 96

Keywords Paid Content SEO Lead Scoring 96

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Remember content usability: Use visuals (graphs, brand images, videos, etc.)

SERP 80

SERP Long Tail Marketing Dwell Content 80

KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. Instead, we want to look at longer tail terms that target users further down the funnel.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use paid media to drive inbound efforts.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. 87% of video marketers say that video has helped them to get more views on their website. Optimizing Your YouTube Videos for SEO.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Contently

JANUARY 16, 2020

Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. ” This is what I found: A huge amount of Google search traffic navigates directly to video results. Remember, everything in your video is searchable (more on that later).

Youtube 196

Youtube SEO Keywords Tagging 196

Buffer

DECEMBER 14, 2022

And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. Recently, they expanded the video description field from 300 characters to 2,200.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

SmartBug Media

AUGUST 12, 2020

There are a few strategies and tactics you can implement to boost rankings, traffic, and generate leads for future business: 1. Take a look at the following: Page speed: Does your website have too many large images or videos? A general breakdown is: a local or a national audience. Is there unnecessary code on your website?

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

BuzzSumo

JULY 29, 2020

Over 2 billion people log into YouTube each month: nearly one-third of all internet traffic. As with any search engine optimization, it’s not about driving as much traffic as possible – it’s about reaching the right kind of traffic. When you find a competitor, click on their “videos” tab and sort the content by “most popular.”.

Youtube 129

Youtube Keywords Research Effectiveness 129

Martech

NOVEMBER 16, 2022

Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term. It can drive direct traffic as well. To accomplish this, you’ll need to develop a robust linkable content plan focused on these audiences, giving them something worthy of linking to—more on this in the above-linked video.

Link Building 105

Link Building Internet Marketing Ad Building Planning 105

ClearVoice

APRIL 12, 2022

A strong content brief will provide your writers with all of the information they need to create an effective article for your audience, including word count, messaging, the topic or angle and the target audience for the piece. Search queries help the writer understand your audience’s questions.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Brightedge

JULY 24, 2020

3 min read Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. If you have a high CTR but you’re not seeing purchases from those users, you are likely targeting the wrong audience. You will also likely see a higher CTR from video content. How to get a good CTR?

Click Rate 90

Click Rate CTR Long Tail Marketing PPC 90

Valasys

AUGUST 30, 2023

Get ahead of the curve by using the marketing plan checklist below: Define Your Target Audience Yes, coworking spaces are open for everyone, but different demographics don’t hold the same pain points. Share various content forms, such as blogs and videos, to improve relevancy and trustworthiness.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Convince & Convert

OCTOBER 21, 2014

Meeting Generation Z With Video. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. If you want to reach this audience with your product or service, keep these three tips in mind: 1. Even if you jump in now, you won’t be the first to dip your toes into the video marketing space.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Scoop.it

NOVEMBER 2, 2023

Content Creation From creating visually appealing content for younger audiences to more in-depth and informative blog posts for professionals, consumer behavior remains the cornerstone of every content creation effort. Marketers use it to decide the content topics, formats, tone, and call to action.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Valasys

FEBRUARY 5, 2024

With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online. By investing in local internet marketing, businesses can effectively target their local audience, drive business growth, attract new customers, and establish brand awareness.

Marketing AI 40

Marketing AI Internet Marketing Lead Ranking Lead Scoring 40

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

The Lead Agency

JUNE 20, 2019

In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc. The keywords that you’ve decided to target will determine what kinds of traffic you’ll get. How do I Find Long Tail Keywords?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Martech Advisor

AUGUST 22, 2019

Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic. Smarter search engine optimization (SEO) can help your website rank higher on Google search and drive high organic traffic volumes.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. The tools will then show you other relevant keywords your audience uses.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

ClickZ

OCTOBER 20, 2020

Automation software can assist in narrowing down your target audience. The use of SEO in a marketing campaign can mean the difference between a significant increase in traffic to your website and minimal traffic. Finding your target audience. SEO assistance is a game changer in the CRM industry.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Brightedge

JUNE 3, 2020

Producing high-value, editorial content and offering a gateway for other businesses is likely to assist in continuing traffic to your site. We brought together industry-specific research to educate our audience on how search insights have changed. IBM discovered that video content is resonating the most with their audience.

Research 80

Research SEO B2B Long Tail Marketing 80

Method and Metric

DECEMBER 4, 2019

Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Longer tail keywords will naturally have lower search volumes but this doesn’t mean you should discredit them. Is it guides, blogs and FAQs or is it product listings or videos?

Analysis 87

Analysis SERP SEO Domain 87