How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? A long tail keyword could be “marketing automation for Adwords PPC.”.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? They target niche audiences instead of mass audiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Long-tail blogger outreach is like long-tail Google AdWords advertising. There will always be blogs that are out of your league and your target audience. Because of such high risks tantamount to the stock market, these folks are very good at discovering and milking the long tail, realizing that making a little bit here and there spread concurrently over hundreds and thousands of ads and keywords is more profitable, long term, than making a single big score.

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

A top priority for most pharmaceutical companies is to drive traffic to their website. A steady flow of traffic is a mark of success leading to increased revenues, right? But, what if that traffic isn’t converting and adding to your bottom line? More traffic isn’t what paves the way to awareness and growth. There is a not-so-little secret way you can have more control over the type of traffic you attract. All Web Traffic Is Good Traffic, Right?

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Schedule photos and videos, get the best hashtags for every post, and use smart scheduling to automatically post when your audience is most engaged. Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google.

Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%.

The Definition of a Long-Tail Keyword [In Under 100 Words]

Hubspot

A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. Because of that, they provide both short-term and long-term benefits. Plus, they tend to attract highly qualified traffic that''s more likely to convert to leads and customers.

What Is the Google BERT Search Algorithm Update?

Single Grain

If you are acquiring organic traffic to your website via long-tail searches , you need to keep a closer watch on them. Any changes in traffic from long-tail keywords might be due to the BERT algorithm. 9 Effective SEO Techniques to Drive Organic Traffic.

How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. That being said, here are a few ways to increase traffic for your SaaS through SEO: 1.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. How many blog posts have you seen generating that much traffic and ranking for so many terms?! This has been outdated for a long time now. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Sources for incoming traffic. It didn’t get any traffic! NOW UPDATED!

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Use Market Research to Understand Your Audience. You may discover your intended audience prefers one social media platform over another. You may also uncover useful details for tailoring sales copy and content to the interests of your target audience. How long has it been since you’ve done a redesign? SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Converting organic search traffic.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” 9) Long Tail Platinum.

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity SMM

Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. Use Long-Tail Keywords in your Content.

15 Best SEO Plugins You Need to Have to Get More Traffic

Optinmonster

When used effectively, SEO plugins help you increase organic traffic even if you’re not an SEO expert. SEO or Search Engine Optimization is a practice of optimizing your web pages in order to drive free organic traffic from search engines like Google. Check search traffic.

How to attract more traffic to your blog with off-page SEO

RockContent

But this can be a painful, long game if you don’t focus on your strategy. Organic traffic is always tied to relevance. Have a frequent and relevant presence online, interacting with your audience in meaningful and non-invasive ways.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

How Content Marketing Helps Increase Organic Traffic

SmartBug Media

Organic traffic is the lifeblood of any healthy inbound marketing strategy. What most strategists don’t realize is content marketing can unlock your site’s organic search potential, but that requires a sturdy plan and a clear understanding of how organic traffic works.

5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Audience research. Sometimes, though, you don’t start out with the audience insights you need to create a landing page with the exact effect you intended. Use Audience Research Tools.

The 15 best SEO techniques to drive more traffic to your blog

RockContent

SEO techniques need to be applied to get more traffic. This post will show the 15 SEO techniques that will drive more traffic to your blog. Thus, these types of posts will always receive high traffic volumes. By 2022, videos will be 82% of all web traffic.

What Is Organic Traffic and How Does It Work?

seo.co

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Recommended Resource: Need more website traffic?

Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Since only 2% of web traffic converts , it’s worth seeing if some well-planned and well-placed retargeting ads can help bring those almost-ready-to-buy prospects back into your world. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. Understanding where your audience is online and how they engage with your content is critical to setting yourself up for success.

Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't Organic Traffic

Hubspot

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. AI") and long-tail (e.g.,

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content. Have decent search traffic.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers.

How to Skyrocket Your Blog's Organic Traffic With a Search Insights Report

Hubspot

This report has made a huge impact on our organic traffic and helped us set new records for leads and user acquisition. It's important to your audience, it's relevant to your product, but it's not proportionally covered on your website. Here's where you add long-tail keywords.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

You know you can fall asleep wherever you are, as long as you can maintain your ritual. Every recording was spot-on for his target audience and provided tremendous value. After a few months, my client was positioning for long-tail and head keyphrases. Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars?

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from 2% to 8% once it was placed in an answer box, with revenue from organic traffic increasing by 677%.

5 Ways to Optimize Your Blogging Content

Cortex

Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking.

Develop a Bigger Audience with SEO-Rich Content

A Better Jones

Put a tail on it. If you’ve got a keyword that you really want to use, but are worried about its high difficulty score, increase its search potential by combining another word or two and creating a long-tail keyword. The more detailed your long-tail keyword, the better chance you have of ranking it with. Add hashtags - a great place to use long-tail keywords! - Oh, sweet SEO. How much you’ve changed over the years.

27 Ways to Drive Traffic to Your Website

Hubspot

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". If you've struggled with driving traffic to your website, you're not alone. Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it's hard to look back and see what's driving traffic to your site and what isn't.

How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. Understanding Barn Pros’ Audience. UGC tends to gain the most engagement from our audience. By understanding this path to purchase, we were able to strategize and present the client with a sensible Facebook marketing strategy that matched their audience’s needs.

Fast & Easy Ways to Increase Website Traffic, Part 1

Sharpspring

Sales and website traffic. Of course, more website traffic can help lead to more sales, so today we’re going to talk about some simple, effective ways to boost website traffic and grab more attention for your site. But SEO alone won’t take a website’s traffic from good to great.

How to Create a Lead Generation Machine With Your Existing Traffic

Outbrain

Your existing website traffic is probably ripe with potential leads, and it’s up to you to test the various tactics that might just bring them to the surface. First, we use our search console to identify keywords that generate high organic traffic to our website.

Fast & Easy Ways to Increase Website Traffic, Part 1

Sharpspring

Sales and website traffic. Of course, more website traffic can help lead to more sales, so today we’re going to talk about some simple, effective ways to boost website traffic and grab more attention for your site. But SEO alone won’t take a website’s traffic from good to great.

This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Hubspot

For a long time, this process served our interests well. Our team developed a keen sense of what our audience wanted to read, and an extensive knowledge of what we'd already covered. But as our property grew and our audience expanded, it became clear that something was missing. In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future.