Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Buffer

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? And how does all of this impact LinkedIn’s algorithm?

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. is its ability to target specific audience demographics: job title, industry, etc. . – Non-Content Offers. Stale Creative.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Content Marketing Institute

AUGUST 9, 2023

A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing. Continue reading →

Profiling 84

Profiling Linkedin Buyer Intent Intent 84

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Linkedin 111

Linkedin Trends Eye-Tracking Marketing Agencies 1 111

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Image: LinkedIn.

Linkedin 68

Linkedin Paid Search Agency Ads Campaigns 68

Top Rank Marketing

APRIL 3, 2024

The secret behind the LinkedIn algorithm, like the recipe of the original Coca-Cola, is safely guarded. The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals. Martin novel be released?

Linkedin 94

Linkedin B2B Marketing Tips B2B Thought Leadership 94

Webbiquity

MARCH 16, 2020

LinkedIn Sales Navigator can help. The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act. What Is Linkedin Sales Navigator? LinkedIn has a huge user base, and you can focus in on the right audience using Sales Navigator. Company size.

Linkedin 242

Linkedin B2B Thought Leadership Lead Ranking Lead Scoring 242

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. Did you know that the LinkedIn algorithm determines what content appears on your feed ? What Is LinkedIn Algorithm?

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. But marketers also recognize that gaining reach on LinkedIn – especially organic reach – can be extremely challenging for brands.

Linkedin 89

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 89

ClickZ

APRIL 9, 2024

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform for in-depth content and personal branding.

Newsletter 52

Newsletter Linkedin Tools Brand Identity 52

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space.

Linkedin 127

Linkedin Work Management Rules Marketing Management 127

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? Good content marketing should be valuable to your audience. When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. Understanding Your LinkedIn Audience. Standing Out Amongst the Noise.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

Navigate the Channel

NOVEMBER 6, 2023

When it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn. It is well-known that LinkedIn is the best platform for targeting professionals in general, however, there is not a great deal of talk around the scale that LinkedIn provides.

Linkedin 65

Linkedin Paid Search Agency CPC Cost Per Click 65

HG Data

MAY 2, 2023

HG LinkedIn Connector Delivers the Right Messages to the Most Engaged Audiences! With the push of a button, users … The post HG Use Case: HG LinkedIn Connector appeared first on HG Insights. With the push of a button, users … The post HG Use Case: HG LinkedIn Connector appeared first on HG Insights.

Linkedin 98

Linkedin Segmentation Video Marketing Product 98

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. LinkedIn is a key B2B marketing channel. What LinkedIn is saying. Now, businesses have the option to promote posts from non-employees too.

Linkedin 82

Linkedin Organization B2B Thought Leadership Branding 82

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Content Marketing Institute

FEBRUARY 1, 2024

B2B marketers find LinkedIn to be a treasure trove of their desired audiences. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice. But reaching them with paid ads doesn’t come cheap.

Linkedin 103

Linkedin Paid Search Agency Ads Spending 103

Meerkat Marketing

DECEMBER 31, 2023

As we bid farewell to another impactful year on LinkedIn, it’s time for our Meerkats to set our sights on what lies ahead. At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. The Resurgence of Thought Leadership on LinkedIn Thought leadership is back!

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 111

Linkedin Effectiveness Ideal Customer Profiles Business 111

Hubspot

JUNE 8, 2020

While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages.

Linkedin 100

Linkedin Branding Brand Identity Work Management 100

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Account-Based Marketing Boosted with Company Data

NOVEMBER 3, 2022

Hot take: LinkedIn Matched Audiences is better than LinkedIn’s audience builder. Less-hot take: It’s better for us, and maybe it’d also be better for you.

Linkedin 52

Linkedin Ads Marketing 52

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

Linkedin 121

Linkedin Effectiveness B2B Thought Leadership Profiling 121

ClearVoice

APRIL 7, 2023

It’s LinkedIn. LinkedIn is a platform focused on business and professionals. There are 900 million members on LinkedIn. To grow your brand on LinkedIn, focus on thought leadership content. The ultimate goal is to build a solid reputation of trust with your target audience. What do you want the post to achieve?

Thought Leadership 98

Thought Leadership Linkedin Marketing & Strategy Content 98

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Meerkat Marketing

DECEMBER 31, 2023

As we bid farewell to another impactful year on LinkedIn, it’s time for our Meerkats to set our sights on what lies ahead. At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. The Resurgence of Thought Leadership on LinkedIn Thought leadership is back!

Linkedin 52

Linkedin Thought Leadership Work Management Marketing Management 52

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 70

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 70

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 114

Paid Search Agency Linkedin B2B Marketing Ads 114

Content Marketing Institute

JUNE 1, 2023

But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram. Love or hate them, hashtags have a place in your social content. Continue reading →

Twitter 139

Twitter Linkedin Facebook Content 139

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

Search Engine Journal

SEPTEMBER 30, 2022

LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. The post LinkedIn Rolls Out 3 Updates To Pages appeared first on Search Engine Journal.

Linkedin 121

Linkedin Business 121

Navigate the Channel

JANUARY 24, 2024

LinkedIn has become an indispensable platform for professionals and businesses looking to establish their presence in the digital world. In this article, we will uncover the biggest mistake in LinkedIn marketing and provide insights on how to avoid it. However, this assumption is far from the reality of LinkedIn.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Ads Analysis 85

Search Engine Journal

MARCH 21, 2023

LinkedIn's latest features for business pages aim to enhance brand visibility, audience engagement, and hiring efficiency. The post LinkedIn Rolls Out 4 Updates For Business Pages appeared first on Search Engine Journal.

Linkedin 103

Linkedin Business Efficiency Features 103

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136