Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. Monster, Skittles, Toyota, and NASCAR are all promoting themselves simultaneously.

Promotion 76

Promotion Bundling Cross-Selling Advertising Agencies 76

Marketing Insider Group

SEPTEMBER 12, 2023

By integrating AI into content strategies, marketers can gain invaluable insights about their audiences, while the human touch ensures the content stays relevant and resonant. From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

Biznology

JUNE 7, 2018

Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. About Promotional Products.

Promotion 168

Promotion Design Product Brand Identity 168

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Marketing Insider Group

JULY 11, 2023

Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging. Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Display Ads Ah, the trusty, dusty banner ad.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Webbiquity

APRIL 13, 2022

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently. Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. Target decision makers.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Marketing Insider Group

JULY 11, 2023

They can also pay for content by giving up their personal contact information, like: Full name Address Email Phone number If you’re new here, you may be wondering why your target audience would pay for content when they can access so much content for free. It’s intended to give an audience just a taste of what’s to come.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Webbiquity

SEPTEMBER 30, 2020

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. That knowledge can help you design pages that produce the results you’re after.

Landing Pages 296

Landing Pages Effectiveness Digital Asset Management Work Management 296

DivvyHQ

APRIL 11, 2023

Do you have a podcast landing page ready to market your show? A podcast landing page is a must-have marketing tool to increase the online visibility of your podcast, promote it to a broader audience, and encourage more people to subscribe to it. But what should that page include?

Landing Pages 89

Landing Pages Promotion Tools Trust Marketing 89

Go Beyond SEO

MARCH 12, 2024

PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. Targeted PPC campaigns allow manufacturers to reach the right audience at the right time. With carefully crafted PPC campaigns, manufacturers can attract qualified leads by using precise targeting options.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. You need to select the right topic and design an engaging presentation to ensure your audience understands your value. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

Webbiquity

APRIL 18, 2023

When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales. Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Go Beyond SEO

FEBRUARY 22, 2024

PPC for accountants is a targeted advertising method that allows you to display your ads on search engines and social media platforms. PPC allows accountants to target their audience effectively and generate qualified leads. Landing page optimization and conversion tracking play a crucial role in maximizing PPC results.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Optinmonster

JUNE 10, 2021

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? That’s why, in today’s post, we’re going to share 7 Father’s Day promotion ideas that you can use to boost conversions. 7 Father’s Day Promotion Ideas (+ Tools). Build a Stunning Landing Page.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Optinmonster

JUNE 22, 2021

Are you looking for the best 4th of July promotion ideas to celebrate this independence day and increase your online sales? Plus, we’ll share the tools you need to run each type of promotion. 7 Profitable 4th of July Promotion Ideas. Target the right people. Build an Independence Day landing page.

Promotion 68

Promotion Landing Pages Template Budget Programs 68

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Hubspot

APRIL 22, 2019

90% of Pinterest users say Pinterest helps them decide what to purchase -- meaning your Pinterest ads, or Promoted Pins, are being shown to a remarkably responsive audience. Pinterest Promoted Pins. There are a few ways to promote your content on Pinterest. Promoted Pins. Promoted Video Pins.

Paid Content 101

Paid Content Promotion Advertisements Advertising 101

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. By leveraging these types of metrics, you can gain invaluable insights into what resonates with your target audience and what doesn’t.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. If you are launching a brand new business, your homepage at this point should simply be a landing page.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Launch Marketing

OCTOBER 18, 2023

Any hyperlinks within landing pages should also be checked to ensure they go to the correct pages or locations. Keywords: Each page of your website should focus on a certain keyword. This tells search engines that a page is about a certain topic and that your company is knowledgeable of that topic.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

Social Media 105

Social Media Advertisements Advertising Tools 105

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Unbounce

DECEMBER 1, 2021

These ads test different combos of copy and images with specific audiences, then display the highest-performing results to people who resonate with them. Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert. Get more leads.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Your audience is more aware now than ever before and taking every decision after considerable research.

Social Media 154

Social Media SEO Cost Per Click Media 154

ConvertKit

FEBRUARY 4, 2020

Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. Thoughtfully promoting it, of course! Sign up for a free account!

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Navigate the Channel

JANUARY 29, 2024

With the ever-increasing number of platforms and users, it has become a goldmine for businesses looking to expand their reach and connect with their audience. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people?

Social Media 65

Social Media Media Demographics FAQ 65

Navigate the Channel

DECEMBER 20, 2023

From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Expanded SERP Real Estate: Dominating the search engine results page (SERP). Audience Building: Attracting and nurturing potential customers. RELATED: Do Keywords Still Matter?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Unbounce

NOVEMBER 14, 2021

First Things First: Define Your Target Customer. Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo. Content marketing.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Sprout Social

MAY 4, 2023

They’re also an excellent way to find and learn about your target audience in a more concentrated space. And LinkedIn audiences have twice the buying power of the average online audience. Use the search function on the Groups page Click on the work grid on the top right of your homepage and then select Groups.

Linkedin 129

Linkedin Work Management Rules Marketing Management 129

Lead Forensics

APRIL 3, 2024

The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. This comes down to understanding who your target audience is and what their most pressing questions and problems are. As an example, look at the content we share here at Lead Forensics.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Optinmonster

JANUARY 29, 2024

Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Contently

DECEMBER 13, 2022

This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. Thankfully, email makes it possible for you to gain influence with your desired audience over time. Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120