Webbiquity

NOVEMBER 17, 2022

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Marketing Insider Group

JANUARY 14, 2021

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.

Landing Pages 287

Landing Pages Optimization B2B Click Rate 287

FunnelEnvy

DECEMBER 26, 2023

The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights. Audience, First and Always The success of any lead generation strategy hinges on a deep understanding of the audience.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Webbiquity

AUGUST 26, 2021

With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Webbiquity

APRIL 13, 2022

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently. Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. Optimize landing pages.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Go Beyond SEO

MARCH 12, 2024

PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. Targeted PPC campaigns allow manufacturers to reach the right audience at the right time. This, in turn, increases the visibility of their ads and drives targeted traffic to their website or landing page.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

DivvyHQ

APRIL 11, 2023

Do you have a podcast landing page ready to market your show? A podcast landing page is a must-have marketing tool to increase the online visibility of your podcast, promote it to a broader audience, and encourage more people to subscribe to it. But what should that page include? Starting a podcast?

Landing Pages 89

Landing Pages Promotion Tools Trust Marketing 89

Go Beyond SEO

FEBRUARY 22, 2024

PPC allows accountants to target their audience effectively and generate qualified leads. Landing page optimization and conversion tracking play a crucial role in maximizing PPC results. It offers an effective way to target specific audiences, increase brand visibility, and generate high-quality leads for your accounting firm.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Go Beyond SEO

APRIL 18, 2024

Optimizing ad copy and landing pages can significantly improve conversion rates. Find the best keywords for pest control to reach your audience. Landing Page Optimization Make sure your ad leads to a great landing page. Targeted keyword research is essential for successful PPC campaigns.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Launch Marketing

SEPTEMBER 13, 2023

Tailor Landing Pages to Align with Ads First impressions are everything. Similarly, when a potential customer clicks on your ad, they should be led to a landing page that’s perfectly tailored to match the promise of the ad. Ensure your ads and landing pages load quickly and are visually appealing on mobile devices.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Top Rank Marketing

JANUARY 22, 2024

Create unique landing pages for each influencer. This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience. It’s not a guaranteed indicator of your actual audience—that depends on the whims of social media algorithms. Contact us today.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Launch Marketing

JUNE 28, 2023

Where is your audience most active when researching your products/services? It’s important to test platforms you believe your audience is on, but you also do not want to stretch your budget too thin by advertising on too many channels. Clearly outline the desired visitor actions to shape your campaign process.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Martech

JANUARY 9, 2024

They can also bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Create forms and landing pages. Personalize landing pages on the fly. Help discover new unique audiences and prospects. Create intelligent campaigns.

Marketing Automation Services 124

Marketing Automation Services Marketing AI Marketing Automation Automation 124

Unbounce

AUGUST 6, 2021

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. The key to converting visits on your landing page? Audience research. Makes sense, right?

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Litmus

MARCH 6, 2024

You craft the perfect automated welcome email, test it thoroughly, review it with all of your key stakeholders, and start sending it out to your target audience. Subscribers are engaging and it’s performing well! With the addition of Link Monitoring, Email Guardian will also let you know about costly broken links.

Landing Pages 91

Landing Pages Email Marketing Planning Cost 91

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. To evaluate copy, we extracted the written content of each landing page.

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. But, as you use that audience profile in your marketing plan, something might seem off. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. Good stuff.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. By leveraging these types of metrics, you can gain invaluable insights into what resonates with your target audience and what doesn’t.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. Sure, many will never convert because of a disconnect in the audience, offer, or timing. Far from it.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA).

Landing Pages 88

Landing Pages Ad Building Mobile Marketing User-Generated Content 88

Unbounce

MAY 1, 2021

The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Don’t get me wrong—personas can be great for understanding your audience at a surface level. This practice will define your audience in more detail than a high-level persona. Why Segment Your Audience by Demographic?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page.

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” This includes logos, landing page variations, and notification bars. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Or save them from having to scroll all the way down to the last section of a page?

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Scoring 145

Unbounce

NOVEMBER 18, 2021

It’s normally the reason why our customers land on us—because they’re looking for something different and, frankly, something meaningful,” Claire says. Yes, this means prioritizing testimonials on web pages and landing pages, but Raise Craze has also taken the “social” aspect of social proof to the next level.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Liveintent

DECEMBER 1, 2022

This approach will help you reach audiences wherever they are and prevent channel saturation and high CPAs. Match your landing pages to your CTA. Make sure your landing page delivers on your CTA’s promise. Whatever the CTA, make sure your landing page supports it. Let’s take a look.

Campaigns 116

Campaigns Curation Landing Pages Verticals 116

Unbounce

NOVEMBER 14, 2021

Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo. One popular lead generation method is using a lead capture landing page.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert. Get more leads.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

FunnelEnvy

JUNE 12, 2023

Even companies who’ve been in their industry for many years and have deep knowledge of their audiences have to rely on their predictions based on the trends they’ve observed in the past. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.

Landing Pages 73

Landing Pages Design Conversion Best Practices 73