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Inbound Marketing Basics: How to Attract More Customers

Marketing Action

Inbound marketing refers to marketing activities that bring visitors to you, such as blogs, podcasts, webinars, videos, eBooks, and so on. Create a podcast interviewing leaders in your company or experts in the field. Publish presentations on SlideShare.

Connecting 2 the World: Writing forces learning

Buzz Marketing for Technology

In reading Tony Karrers presentation handout I came across the phrase "writing forces learning". While I think the context of this was about blogging, the presentation was about group learning. Tacit Knowledge So how does writing (especially collaborative writing) help create learning (especially in non-academic environments)? According to Kolb, much of what we experience leads to a type of knowledge he identified as "apprehensive". A Third type of Knowledge?

A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. In an epistemology based on collective agreement, what does it mean to be an “expert&# with sufficient subject knowledge to teach a topic? reflects a shift in leading-edge applications on the World Wide Web, a shift from the presentation of material by website providers to the active co-construction of resources by communities of contributors.

Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]

Hubspot

You are testing things all the time for clients in various industries, and you are going to have a much broader wealth of knowledge about what works and what doesn't. So these agencies and social media companies are going to have a broader knowledge base than a lot of single brands are.