The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor. Google Keyword Planner.

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5 Steps to Keep Your Blog Relevant and Updated

DivvyHQ

However, it’s only going to drive value if it's relevant and compelling to your audience. A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels.

How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. That being said, here are a few ways to increase traffic for your SaaS through SEO: 1.

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 86% of video marketers say video has increased website traffic. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience.

4 SEO Tips to Increase Your Organic Traffic

Marketing Insider Group

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Here are 4 of our top SEO tips to follow to increase your organic traffic: 1. Refresh existing content sections with new keywords.

What Are Branded Keywords And Why They Are So Important for Content Marketing?

RockContent

Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user.

How to Do Effective YouTube Keyword Research

BuzzSumo

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Over 2 billion people log into YouTube each month: nearly one-third of all internet traffic. Starting with high-engagement keywords will ensure your channel is set up for success.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance.

5 Reasons No One Cares About Your Latest Blog Post

DivvyHQ

Why should your audience care about your latest blog post? While blogging is a core tenet of content marketing and something that your content team is probably focused on heavily, all that energy won’t matter if no one’s paying attention.

How to Create Evergreen Content (And Keep It That Way)

DivvyHQ

Want to know a secret to rank well on Google and earning backlinks? Make evergreen content a priority in your #contentmarketing #strategy. In this post, we’ll discuss what it is, why it’s essential, how to create it, and finally, how to make sure its evergreen-ness (totally not a word) never fades.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Focus on Topic Clusters Instead of Keywords. But if you’re feeling disheartened with the keyword ranking check you just ran, don’t panic.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Hubspot

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. Besides the basic keyword rules , here are more tips for your SEO: 1. The higher the percentage of use, the more competitive the keyword.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable. Photo credit: Rubber Dragon.

Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%. In other words, it nearly doubled the traffic of the old posts. 17 posts generated less traffic. Traffic increased by 135.8%

15 Best SEO Plugins You Need to Have to Get More Traffic

Optinmonster

When used effectively, SEO plugins help you increase organic traffic even if you’re not an SEO expert. SEO or Search Engine Optimization is a practice of optimizing your web pages in order to drive free organic traffic from search engines like Google. Check search traffic.

Content and Links: The Two Most Important Ranking Factors

DivvyHQ

Like it or not, Google is a significant gatekeeper in the success (or failure) of many business who rely on website traffic for sales. So, it's obviously imperative for companies to understand how Google determines ranking positions. It really comes down to two things: content and links.

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Give Your Content Marketing a Boost With Social Keywords

Oracle

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Finding Social Keywords. Make the Most of Your Keywords.

What Are SEO Keywords?

Pearl Digital Marketing

What are SEO keywords? Your SEO strategy has to be strong to compete with other businesses in your niche, and we’re going to explore how you use keywords to make this happen. Keywords: Defined. These phrases are SEO keywords. You need to incorporate these phrases and keywords, naturally and organically, into your webpage content. This includes enhancing your meta descriptions, as well as your page content, with different types of keywords.

Why You Need a Content Marketing Agency to Build Traffic and Leads

Marketing Insider Group

Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, […]. The post Why You Need a Content Marketing Agency to Build Traffic and Leads appeared first on Marketing Insider Group.

Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. Quick Takeaways: You don’t need a huge budget to attract quality website traffic. The Problem: The Struggle to Get Traffic and Attention on Your Website Is Real.

How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service

Marketing Insider Group

It’s easy to fall into a trap of churning out content without stopping to assess whether or not it’s really resonating with your target audience. Quick Takeaways: High-volume content is important, but ensuring it’s meaningful to your audience is also a key part of effective content marketing.

How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Research by CMI found that 68 percent of tech content marketers struggled with creating content that appeals to multiple roles and audiences. Keyword research and SEO. Get started today and generate more traffic and leads for your business.

How to attract more traffic to your blog with off-page SEO

RockContent

Let’s see why Google likes seeing your content in other contexts and how you can expand your keywords outside the company’s digital environment. You need to plan the right topics to cover the right keywords. Ranking faster and better in more keywords.

The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Okay, but do keywords still matter? ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice. So yeah, rankings matter, SEO matters, and keywords still matter. Search rankings matter.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

The importance of keywords. You’ll want to have an understanding of the language your target audience uses to talk about–and search for–the services you provide. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. And yet, if worker’s comp insurance is what you sell, you really don’t want traffic from the folks looking for life, health, or homeowner’s insurance.

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Commitment to Content Marketing Drives Blog Traffic and Growth for SaaS Company

Marketing Insider Group

’, which means placing high organically on Google for important keywords in your market. To rank well organically on critical keywords, they need a voice and a method. They do this by innovating content, not inventing it, and doing research on keywords and audience pain points.

Why Content Marketing Is the Fuel That Drives Modern SEO Results

DivvyHQ

Content Marketing Content Strategy Search Engine Optimization audience authority backlinks best practices content digital keyword research keywords link building links marketing platform quality search engine optimization search engines SEO strategy targetting traffic website

The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Excelling at organic search is vital to driving the traffic of people looking for your services to your website. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. A Brief History of Keywords.

Keyword Research: How To

The Lead Agency

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc.

Fast & Easy Ways to Increase Website Traffic, Part 2

Sharpspring

The last two strategies to increase website traffic will come in handy for getting a newsletter off the ground if this is something that’s been sitting on the backburner. Once there is a content strategy in place, the key to gaining consistent traffic from the newsletter is sending regularly.

What is CTR and how to increase your keyword’s Click-Through Rate

RockContent

How to increase the CTR of keywords and ads? For example: If your keyword has 60 clicks and 6,000 impressions, your CTR will be 1%. CTR serves exactly this purpose: to evaluate the quality of your keywords and, consequently, your ads. How to increase the CTR of keywords and ads?

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Use localized keywords. Look at your content and social media analytics to see which keyword searches drive local traffic to your content.