The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection.

Trending Sources

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter.

After the Webinar: 7 Steps to Ongoing Audience Engagement

Act-On

A steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. Inform sales about the event. Check out this guide for additional information on hosting perfect online and in-person events.

How to Use Twitter Audience Insights for Your Content Strategy

Fathom

Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Learn about specific types of people to inform your personas.

6 types of content your readers hate

Biznology

Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. Make sure nobody finds the content offensive, and you won’t accidentally offend your audience. Write for your audience instead of yourself.

13 Great Guides to Growing Your Blog Audience

Webbiquity

Now—how you attract and retain a large audience? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. Why is it so important to avoid Twitter bad practices?

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

Modern Marketing

When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . It got me thinking about just how much information the brain is capable of holding.

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. It’s quick, informal, and laid-back. On Twitter, however, it WORKS ! Twitter Chat is just too powerful to ignore! What is a Twitter Chat?

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

You know that while social media represents a vast potential audience, the engagement rates are awful. It’s not a whole lot better on Twitter or LinkedIn. Disadvantage #2: Social media increasingly requires advertising to reach your audience.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. Follower numbers on Twitter and Tumblr have doubled and tripled, respectively, in less than a year.

Five levers of relevance for digital authors

Biznology

In the case of information, the work involved requires cognitive effort. A weightier task forces the audience to expend more cognitive effort. So if you want to geek out on it, read the book Audience, Relevance, and Search.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. What does Mariana do with this information?

Better built than bought – how to build your email marketing list

Biznology

According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Your lead magnets need to provide real value to your target audience.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k.

Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Choose a topic that you and your organization are very familiar with, and that your intended audience thinks is important.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Customer service interactions are increasing on Twitter.

Increasing Audience ROI with Personalization

Hubspot

That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. When audiences like what you have to offer, they’ll find a way to keep your company on their radars.

Top Twitter Marketing Techniques to Connect with Your Audience

Hinge Marketing

With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Much of Twitter’s appeal lies in the direct connection it allows between your firm and your target audience. 8 Twitter Marketing Best Practices 1.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. She’s a rock star on Twitter and also speaks French.

Three Tips for Improving Twitter Ad Campaigns

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Over the last 12 months, there are a few tactics that I’ve found can consistently improve the performance of Twitter ad campaigns.

On the limited value of branded content

Biznology

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. I’ve been having an ongoing discussion with Kristina on Twitter , and I think we made a breakthrough together.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction. Research rarely studies an audience exhibiting a single consistent behavior.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

To succeed on the Internet today, you have to create content that ignites and that takes an audience. A focus on Twitter. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. Why Twitter?

Who Owns Twitter (Marketing or Sales)?

NuSpark

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium.

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

To succeed on the Internet today, you have to create content that ignites and that takes an audience. A focus on Twitter. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. Why Twitter?

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

Spot 45

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m.

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

How can you ensure that your content efforts resonate with your audience? We’ve also made it simpler to syndicate and curate content from Twitter, Facebook, Instagram, Flickr, Hootsuite, and your ScribbleLive streams.

Why and How to Improve Audience Segmentation for B2B Marketing

Salesfusion

10 ways to segment your audience to meet the growing demand for personalization. In terms of technology, a marketing automation platform integrated with a CRM system can help you keep track of vital customer information, including defining characteristics, preferences and engagement history.

The Basics of Twitter Marketing in 2016

Content Standard

Today, almost every brand you can name has a Twitter account. The text-based platform has been around for years, and it’s drawn massive engagement from a global audience. The opportunities for marketing on Twitter continue to evolve over time.

Interesting content marketing trends to watch for in 2017

Biznology

Brands will also leverage the audiences of influencers and relevant publishers to help grow its credibility and reach. Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram.

How the Information Age Has Forever Changed Marketers’ Lives

Content Standard

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. The New Guardrails in the Information Age. There was a time when information weighed us down.

How to Use Twitter Audience Insights for Your Content Strategy

Fathom

Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Learn about specific types of people to inform your personas.