Trending Sources

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Use this combination wherever possible and you’ll be able to better reach your target audience.

After the Webinar: 7 Steps to Ongoing Audience Engagement

Act-On

Inform sales about the event. If sales is following up on all of the webinar leads, make sure they’re prepared with information about the webinar, such as the topic, the presenter, and key messages and take-away.

14 great quotes about building an actionable audience

grow - Practical Marketing Solutions

One of the highlights from the new The Content Code book is the concept of building an actionable audience or the “Alpha Audience” — the elite group of people who express their advocacy and influence others by sharing your content.

B2B Marketing Trends for 2016

meaningfully with different target audiences. distribution to new audiences as content contributors will be more likely to share. sales agent to the information manager and broader business ecosystem. audience. Please contact john.moses@aggregage.com for more information.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

In addition to coming up with a great content strategy and crafting compelling copy for your story, you also have to carefully design how you’re going to deliver your story to your audience. Designing Information Architecture for Interactive Stories. Simplicity of Information.

Content marketing personalization: know your audience

Biznology

Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.

How to Speak the Same Language as Your Marketing Audience

Act-On

Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Creating personas at this stage can help you put yourself in your audience’s mindset. Who are you writing for?

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

According to a LexisNexis (client) study on International Workplace Productivity , 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough.

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B2B Marketing Trends for 2016

meaningfully with different target audiences. distribution to new audiences as content contributors will be more likely to share. sales agent to the information manager and broader business ecosystem. audience. Please contact john.moses@aggregage.com for more information.

Do you need a massive audience to be huge in social media?

grow - Practical Marketing Solutions

Recently, my dear friend Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. So, in this case, growing a huge audience is not a priority.

The Pendulum Audience: Brand Marketing Lessons in Institutional Trust

Content Standard

It’s a lesson that’s just as true for objects with mass as it is for marketing audiences—and brand marketing professionals who have to constantly contend with audiences that hate to sit still. A Case Study in Pendulum Audiences. How to Handle Audience Swings.

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13 Great Guides to Growing Your Blog Audience

Webbiquity

Now—how you attract and retain a large audience? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. I studied this for more than a year and produced a solution via a book, The Content Code , which spells out six strategies to win in an era of incredible information competition.

B2B Marketing Trends for 2016

meaningfully with different target audiences. distribution to new audiences as content contributors will be more likely to share. sales agent to the information manager and broader business ecosystem. audience. Please contact john.moses@aggregage.com for more information.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

Modern Marketing

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention.

6 assumptions push marketing gets wrong

Biznology

The book sets up outside-in marketing as a kind of pull marketing, focusing on audience needs rather than marketing agendas. Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

You know that while social media represents a vast potential audience, the engagement rates are awful. Disadvantage #2: Social media increasingly requires advertising to reach your audience. And – even with single digit organic reach – a good way to stay in touch with your audience.

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020.

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers. If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig.

How to Make Audience Segmentation Truly Personal

Act-On

The smart answer: By matching certain content items to certain audiences. Together they can help marketers deliver a very potent punch of engagement with anonymous site traffic – as they turn audience segmentation into a truly personal customer experience.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. What does Mariana do with this information?

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page.

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

If paid audiences are only shrinking , can Gate’s very first prediction that the “real money on the internet” would be in content hold true? Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Understand Audience Interests and Behaviors.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Choose a topic that you and your organization are very familiar with, and that your intended audience thinks is important.

Increasing Audience ROI with Personalization

Hubspot

That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. When audiences like what you have to offer, they’ll find a way to keep your company on their radars.

Tracking and Increasing Audience Engagement

Hubspot

That’s why tracking and understanding your audience is so important — so you can create smaller, more targeted campaigns instead of sending every sponsored email to your entire database. This begs the question, how do you begin to understand your audience?

Five levers of relevance for digital authors

Biznology

In the case of information, the work involved requires cognitive effort. A weightier task forces the audience to expend more cognitive effort. So if you want to geek out on it, read the book Audience, Relevance, and Search.

Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. Target an under-served audience?

Using Customer Data to Inform Your Personalization Strategy

Modern Marketing

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. We know that content with a high opportunity conversion rate is resonating with our target audience.

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10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. Quizzes allow your audience to break away from the monotony of reading and scrolling to really interact with your content.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Isn’t this information that most business, sales and marketing leaders should already know?

Better built than bought – how to build your email marketing list

Biznology

Your lead magnets need to provide real value to your target audience. Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material.

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction. Research rarely studies an audience exhibiting a single consistent behavior.

5 Ways to Get Personal With Your Audience at Scale

Modern B2B Marketing

Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Practically speaking, from top-to-bottom, do all of your activities begin and end with your target audiences in mind? Architect Your Audience Into Your Site Layout.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

In addition to coming up with a great content strategy and crafting compelling copy for your story, you also have to carefully design how you’re going to deliver your story to your audience. Designing Information Architecture for Interactive Stories. Simplicity of Information.