Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? As their audience grew, so did their revenue.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Marketing Insider Group

AUGUST 10, 2021

They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. The first step in developing any marketing campaign is to determine its goal and this includes pinning down the action we want our audience to take. Calls-to-Action (CTAs) are everything in B2B marketing. What Makes a CTA Strong?

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Marketing Insider Group

MAY 3, 2023

While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. I cited a prediction by a leading industry expert that SEO is dead and that AI will take over the world. Here’s the hot gossip.

Marketing AI 277

Marketing AI Webinar Metrics Content Marketing Planning 277

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Martech

APRIL 2, 2024

Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Like other social media sites, LinkedIn attracts professionals from various industries.

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. Tim Hanson is doing the same.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Tactics 104

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. There’s also the likelihood of consolidation in the AI space, as well as the continued introduction of tools designed specifically for industries like marketing.

Marketing AI 125

Marketing AI Work Management Marketing Management Examples 125

Martech

APRIL 10, 2024

These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. The key is to elevate them to an emotional catalyst.

Work Management 102

Work Management Marketing Management Product Differentiation 102

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. These personalities have a great online presence, and their audience strongly trusts them.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

JANUARY 19, 2024

It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. Generative AI makes it easier for organizations to create a lot of email in a short amount of time. User guides and user surveys might work better with in-app messaging.

Email Marketing 126

Email Marketing Automation Tools Planning 126

Go Beyond SEO

MARCH 12, 2024

In today’s highly competitive manufacturing industry, staying ahead of the game is vital. PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. Targeted PPC campaigns allow manufacturers to reach the right audience at the right time.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

SmartBug Media

APRIL 15, 2024

Generative engine optimization (GEO), drawing on the rapid ascent of artificial intelligence (AI). Users and search engines alike can make better sense of what’s available on that vast expanse we call the internet. Understanding GEO Traditional search engine or generative search engine? The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Martech

FEBRUARY 15, 2024

.” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. ” Which is true?

Marketing AI 98

Marketing AI Enterprise Management CPC Cost Per Click 98

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Spiralytics

SEPTEMBER 11, 2023

Ad relevance and quality Facebook prioritizes ads that provide a positive user experience, so higher-quality ads often come with lower advertising costs. The platform determines the ad quality by providing a rating between 1 and 10 based on its relevance to your target audience. The higher the relevance score, the lower the cost.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. But how does AI enable B2B demand generation in full swing? AI is quickly changing the landscape of demand generation.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Linkedin 100

Linkedin Analytics Work Management Marketing Management 100

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” Image: IAB. Why we care. Strength in numbers. Image: IAB.

Advertising Agencies 107

Advertising Agencies Planning Mobile Advertising Budget Programs 107

Stevens & Tate

FEBRUARY 16, 2024

Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences.

Social Media 101

Social Media SEO Optimization Media 101

Launch Marketing

APRIL 10, 2024

89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Whether it is on LinkedIn or not, it is imperative to market on the platforms your audience is on. Kickstart your lead generation with the power of digital marketing.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Martech

APRIL 12, 2024

The software consists of modular solutions, including Customer Data Platform, Audience Builder, Journey, Identity, and Real-Time CX, which can be easily added or expanded to meet changing customer needs. When it comes to generative AI, CDPs are still in the early stages of exploring how it can enhance their offerings.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Marketing AI 94

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do.

CMS Development 110

CMS Development SEO Trends API 110

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends.

Marketing AI 95

Marketing AI Content Marketing Enterprise Management Planning 95

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Martech

APRIL 11, 2024

It processes high-volume, continuous user feedback, and data sets such as support tickets, app reviews, and Net Promoter Score/Customer Satisfaction Score (NPS/CSAT) responses. They can also find behavior patterns in target audiences. EXL and Quilt.AI Lytics and Pantheon customers now have free access to Lytics’ Personalization Engine.

Classified Ads 98

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 98

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

Martech

FEBRUARY 8, 2024

The guidelines take account of both interactive and immersive AR formats, recognizing that users can engage in both virtual and physical interactions with products. “The augmented reality advertising market is projected to generate $1.2 User attribution and audience. billion in revenue in the U.S. Viewability.

Guidelines 102

Guidelines Deliverability Transparency Click Rate 102

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. The psychographics of your audience is where you will find the levers that will move marketing forward.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Martech

APRIL 1, 2024

I am the first generative AI chatbot for marketing technology professionals. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. Building a good audience and segmenting it based on attributes like intent and value is crucial for success.

Paid Content 85

Paid Content Campaigns Allocation Marketing AI 85