Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Visit my website for more content on industrial marketing.].

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Connect with Your Audience.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

How Healthcare Brands Can Publish Timely COVID Content That Audiences Need

Contently

” To gauge the immediate impact on content creation, we pulled the stories created by Contently clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.” A global pandemic impacts everyone and everything.

Families of devices multiply publisher’s powers to control the world

Biznology

Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. People do the thinking and decide their futures, with publishers assisting them every step along the way. Lesson for leaders.

Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry

Biznology

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Forward-thinking leaders are continually reimagining entertainment industry services. The global scope of the media industry: Jobs in the New WorldSource.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.

ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising

Zoominfo

And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled. “No

5 ways non-traditional publishers connect with audiences

Parse.ly

The digital media industry is not exactly heading into 2019 with unbridled optimism. An actual connection with the audience will make or break media companies going forward. As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. Harvard: Get specific about your intended audiences—plural.

The 2019 Publishing Calendar

Anyword

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Fill out the form below to download the 2019 Publishing Calendar: * Did you know? Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. Content Marketing Publishers

News About Publishers’ Newsletter Strategies

Anyword

About a year ago, I realized that I could no longer keep up with the news, both industry and general, by visiting a million websites each day. These days, I have daily subscriptions to three current events digests and about eight industry newsletters (and I know that’s still a lot ).

Publishers No Longer Have to Submit Their Site to Google News

RebelMouse

Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers. Publishers no longer need to submit their site to be eligible for the Google News app and website.

Publishers No Longer Have to Submit Their Site to Google News

RebelMouse

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. Or, perhaps a significant event or change took place in your industry.

Problem-centric Industrial Marketing

Industrial Marketing Today

Industrial and manufacturing marketers are trained to sell solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? It seems to me that industrial marketers need to first focus on raising awareness of the problem before they can sell their solution. That’s what I’m calling problem-centric industrial marketing.

4 New Year’s Resolutions for Media Publishers

Liveintent

It’s not that we’re wishing our time away; it’s that there are two significant changes slated for 2022 that are just too big for the industry to ignore. Publishers’ first-party data is rising as the heir-apparent to third-party cookies. Find New Audiences.

Multi-Channel Publishing From Within Engage

RockContent

Engaging with your audience should be fun. Despite the chaos, there’s a certain level of excitement associated with reaching out and connecting with your audience. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. This month, we introduce the ability to publish directly to your stream AND to your Twitter feed with a single post.

How to turn your business blog into a publisher

Biznology

Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. Why should businesses become publishers? What differentiates a business blog From a publisher? However, you could turn your blog into a publisher by expanding the types of content you post.

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Those audiences come back regularly for highly relevant information and entertainment. So does your audience.

How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Use Localized English to Communicate in the Audience’s Voice. Feature Local Industry Influencers in Guest Posts.

Analyzing the Legal Audience’s Content Consumption Habits

Marketing Insider Group

By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. The audience is forever evolving. Outside of these two topics, what else is the Legal audience consuming?

Tough Choices Ahead for the Publishing Industry

Outbrain

How Outbrain Is Walking Away from Publisher Deals to Put the Emphasis Back on Audience. There’s an undeniable sea change that has taken place in the way audiences consume content across the web over the past 5 years. Audiences have been reduced to nothing but user traffic on these platforms to get more page views and clicks. Journalism, once a prestige industry, has been commoditized. Publishers have some major advantages that set them up to succeed.

How to Become a Thought Leader in the Building Materials Industry

Navigate the Channel

Now, it is time to turn your attention to helping others within your industry. In short, building materials thought leadership includes guiding others on the best way to grow within the industry, mentoring individuals and otherwise working to be an authority figure for those in your field.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

How Publishers Develop and Monetize Audiences with Digital Marketing

Marketo

Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”. The deluge of content that followed has brought upheaval to the media industry. If paid audiences are only shrinking , can Gate’s very first prediction that the “real money on the internet” would be in content hold true? Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Understand Audience Interests and Behaviors.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

It seems every industry shift this year has been a result of Facebook's friends-and-family. The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close.

How Publishers Can Drive Revenue Through Virtual Events

NetLine

For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Where Do Publishers Go From Here?

8 Steps To Become A Brand Publisher

Marketing Insider Group

Why Businesses Need to Become Brand Publishers? The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. Brands need to become better storytellers and think and act like publishers. What do publishers do?

Revenue Streams and the Publishers who Love Them

Anyword

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development. Publishers

How Many Articles Should You Publish to Increase Traffic and Leads?

Marketing Insider Group

my clients ask, as they look at the number of blog articles by their industry’s top producers. How many articles should I publish to increase my traffic and leads?”. Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry.

10 Tips to Generate Content Your Audience Will Devour

BOP Design

When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content! Discuss Industry Trends. You and your team know your industry or the industries you serve very well.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

Weekend Update: Should You Publish Every Day?

Contently

” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. Legacy publishers like The New York Times post breaking news pieces online before they hit print. “I think that really varies widely on who’s doing the publishing.”

5 New Year’s Resolutions for Media Publishers

Liveintent

5 New Year’s Resolutions for Media Publishers. Social platforms and Google AMP have provided reliable means to find the audiences necessary to drive ad impressions and win new subscribers. Diversifying the platforms you post to helps you cut through the noise and reach new audiences.

Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience

Marketing Insider Group

What sort of content should you create to engage your target audience, encourage social media sharing, and ultimately sell more tickets? Is there a similar established event in your industry? Ask Your Audience. Not sure what type of content your audience wants to see?