How to Do Effective YouTube Keyword Research

BuzzSumo

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research? Check Out Which Keywords Your Competitors Use.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Emerging Keywords Metrics Spike.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. Besides the basic keyword rules , here are more tips for your SEO: 1. The higher the percentage of use, the more competitive the keyword.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable. Photo credit: Rubber Dragon.

The Right Way to Do Keyword Research

BenchmarkONE

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Competitor Keywords.

Give Your Content Marketing a Boost With Social Keywords

Oracle

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Finding Social Keywords. Make the Most of Your Keywords.

How to Create Evergreen Content (And Keep It That Way)

DivvyHQ

Want to know a secret to rank well on Google and earning backlinks? Make evergreen content a priority in your #contentmarketing #strategy. In this post, we’ll discuss what it is, why it’s essential, how to create it, and finally, how to make sure its evergreen-ness (totally not a word) never fades.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.

The Most Important Keyword for SEO in 2018

Webbiquity

That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. Okay, but do keywords still matter? ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice. Every profession, every industry, every niche has its own unique vocabulary.

Covid-19 (Coronavirus) Keyword Research Tips

Conductor

Now more than ever, it is important for marketers to understand and address the questions of their audience. With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time.

The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Less than 1% of the most popular keywords are responsible for over 60% of all searches. A Brief History of Keywords. Focus on Long-Tail Keywords.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue. Revenue information aids the content generation process by helping marketers create better articles and content downloads that resonate with target audiences. 4) Connect Keyword Data To Revenue.

The Complete List of Trending Keywords for Your Content Calendar

ClearVoice

A strong content calendar requires a multifaceted approach that includes industry awareness, market research , and keyword data. That’s why we’ve created this evergreen guide to seasonally trending keywords to help inform your content strategy this year and in years to come.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching.

Google took my keywords. 10 resources to get them back

Biznology

Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Here are 10 other resources now that Google has taken away our keywords.

Finding Keyword Opportunities Without Historical Data

Moz

The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. and if you work in B2B industries, those searches are generally much smaller volumes to begin with. Start with a seed list of keywords. Google Ads Keyword Planner.

A Guide to Latent Semantic Indexing and LSI Keywords

Zoominfo

Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. One such consideration is Latent Semantic Indexing—or LSI keywords. In layman’s terms, LSI is used to understand how certain topics and keywords relate to one another. Now, what do LSI and LSI keywords have to do with SEO? How to Start Your Own LSI Keyword Strategy.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance.

6 Ad Copywriting Best Practices to Get Your Audience Clicking

SmartBug Media

In this blog we’ll cover six copywriting best practices for creating paid media ads to capture the attention of your audience and have them click on your ad content. Target local audiences.

7 Tips and Tricks For Better PPC Keyword Research

QuanticMind

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. You also need to constantly identify high-value keywords that your competitors have overlooked to stay ahead of your them.

You’ve Discovered SEO Keywords, But What’s Next?

Webbiquity

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords. Industry : We all have to deal with industry jargon, clichés, and buzzwords, so we might as well generate some leads from them. Act on Keywords.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

It helps your business grow globally and lets you target audiences from different countries in their native language. In this article, I will discuss the importance of international SEO and the specific steps you need to take to optimize your site for a global audience.

SEO Tips for Manufacturers and Industrial Companies

SmartBug Media

A general breakdown is: a local or a national audience. Create a Google My Business account and have targeted keywords for the regions and towns that you can service. Answer questions like these to figure out what sort of content you should develop for your audience.

How to bootstrap your influencer marketing program

Biznology

Influencer marketing is a customized marketing program using influential individuals to expand the reach of your company’s message to a new audience. Influencer marketing programs are one of the best ways to reach your audience, increase thought leadership, raise brand awareness, and help you develop professional relationships. Raise brand awareness : influencers share your message with their audiences, and these people are likely outside your current sphere of influence.

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Audience research. Sometimes, though, you don’t start out with the audience insights you need to create a landing page with the exact effect you intended. Use Audience Research Tools.

How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Use localized keywords. Look at your content and social media analytics to see which keyword searches drive local traffic to your content.

How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. Audience : Power pages aren’t for your potential customers; they’re for the influencers in your industry. It ranks for 788 keywords. Now, I know I said “thousands of keywords,” but 788 is still pretty amazing. Step 2: Make a List of Keywords.

Top Marketing Strategies for Contractors in the Building Industry

Navigate the Channel

You can do this by choosing keywords in your ads that fit the terms your potential customers are most likely to search. A page advertising “building material for sale”, for instance, should have keywords relevant to people looking for building supplies.

Why a Content BOM is Crucial to a Successful Industrial Web Design

Industrial Marketing Today

I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). It is not surprising then that many of these industrial web redesigns are nothing more than a cosmetic facelift with copy-pasted content from their old site and/or outdated marketing collateral. I’ve used the term content BOM because many of my readers are from manufacturing, engineering and industrial companies.

5 Paid Content Marketing Distribution Tactics to Expand Your Reach

DivvyHQ

Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for exposure and placement is all but required these days. Here are 5 fruitful tactics to consider.

The Impact of GPT-3 and Artificial Intelligence on the SEO Industry

seo.co

What is Open AI’s GPT-3 Important in the SEO Industry? The SEO industry relies on the accurate collection of data to help real humans make important decisions. GPT-3 uses machine learning, AI, and deep learning to conjure human-like text that can be used in the SEO industry.