Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Here’s a statement from their brief – “Nowhere […] The post Industrial Content Marketing Fails to Engage with Target Audience by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

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Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Connect with Your Audience.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Visit my website for more content on industrial marketing.].

Audience Segmentation with Predictive Audiences | AI for All

Marketo

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. Audience segmentation. Audience Segmentation: The Great Balancing Act.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Gone are the days of audience segmentation by “adults ages 25 to 54.”.

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn their trust and build stronger relationships? Visit my website for more content on industrial marketing.].

Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry

Biznology

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Forward-thinking leaders are continually reimagining entertainment industry services. The global scope of the media industry: Jobs in the New WorldSource.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

4 Tips for Creating Effective Content in an Emerging Industry

Marketing Insider Group

The IoT market’s experience shows just how powerful content can be for emerging industries. Know what your audience doesn’t. Companies in emerging industries don’t have that luxury. The auto industry did this smoothly with lane assistance: Instead of calling it “semi-autonomous vehicle technology,” automakers merely gave users another tool for keeping the car in its lane. Complex, serious industries like AI healthcare call for simple, calming marketing.

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

Matched Audiences on LinkedIn. One of these is matched audiences. Matched audiences allow B2B marketers to upload lists of accounts for direct targeting. Let’s take a look at the three ways LinkedIn allows you to use matched audiences : .

Target 393

Analyzing the Legal Audience’s Content Consumption Habits

Marketing Insider Group

By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. The audience is forever evolving. Outside of these two topics, what else is the Legal audience consuming?

Problem-centric Industrial Marketing

Industrial Marketing Today

Industrial and manufacturing marketers are trained to sell solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? It seems to me that industrial marketers need to first focus on raising awareness of the problem before they can sell their solution. That’s what I’m calling problem-centric industrial marketing.

Email Marketing Strategy for Travel and Tourism Industry

SendX

Tourism is one of the largest industries across the world. In 2019, the American travel and tourism industry alone contributed around 580.7 Source: statista According to Mobility Market Outlook, the tourism industry could generate a revenue of 447.4

Which Industry is Growing its Audience Fastest? [CHART]

Oracle

by Egan Cheung | Tweet this One of the key elements to a healthy revenue engine is the ability to increase the audience for your message. Which Industry is Growing its Audience Fastest? With all other factors remaining constant, the more people you are able to reach with your message, the more potential business opportunities you will uncover.

3 Ways to Use Audience Listening Tools

Content4Demand

We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content

Understanding your audience: How to build a persona matrix

Tomorrow People

By documenting how success is measured you can ensure that you’re not talking up a vanity metric that is actually relatively inconsequential for your target audience. What do they love most about their jobs, their industries, and their careers? Get it right, and your audience is hooked.

How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Use Localized English to Communicate in the Audience’s Voice. Feature Local Industry Influencers in Guest Posts.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Oracle

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In Segment by Industry/Vertical ?. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries.

10 Tips to Generate Content Your Audience Will Devour

BOP Design

When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content! Discuss Industry Trends. You and your team know your industry or the industries you serve very well.

Content Marketing Tips for B2B Businesses – Backed By Industry Experts

Unbound B2B

Presently, the strategies used by businesses to find target audiences are very different from the once used just a few decades ago. The post Content Marketing Tips for B2B Businesses – Backed By Industry Experts appeared first on UnboundB2B.

Audience Sniper

PPCRAO.in

Product Name: Audience Sniper Click here to get Audience Sniper at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors.

Why Building An Audience-First Communications Strategy is Key

Litmus

In many cases, it’s the only method by which your audience consumes the information you’re providing. What won’t lead to strong results: placing more emphasis on the channel than the specific audiences receiving the message. What does the audience actually need to know for them?”.

Report: B2B Industries Build Audiences on LinkedIn and Engagement on Instagram

KoMarketing Associates

TrackMaven’s latest “Digital Marketing Analytics Performance” report took a look at how various industries’ digital marketing performance compares. For social media performance, the report findings showed B2B industries build audiences on LinkedIn. The construction products industry (51,235 followers), business services industry (30,744 followers), and finance and insurance industry (11,982 followers) have the largest social media audiences on LinkedIn.

Digital audience targeting: Defining your audience, strategy, and goals

Choozle

The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience. That’s when knowing how to define your digital audience targeting comes in handy. What is audience targeting. Digital audience targeting, otherwise known as a target market, is a defined group of people who are considered to be a company or brand’s ideal customers.

Why Is Email Marketing Vital For The B2B Industry?

Only B2B

We can target a wider audience, whether they are business or customers. . Email is certainly the best channel to reach your targeted audience and potential leads. The post Why Is Email Marketing Vital For The B2B Industry? Email Marketing email marketing for b2b industry

To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. B2B Marketing News Industry News audience targeting B2B Marketing digital marketingThis is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company.

Target 189

Esports: Reigniting the Gaming Industry

Brandwatch Marketing

Audience Current Events APAC audience analysis esports

Audience Segmentation Essentials for B2B Marketing Strategy

TrueInfluence

Audience segmentation refers to differentiating and categorizing audience groups into various sections based on their online behavior, demographics and demands. Audience segmentation creates smaller, ever-more-refined target groups based on particular qualities. .

Digital audience targeting: Defining your audience, strategy, and goals

Choozle

The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience. That’s when knowing how to define your digital audience targeting comes in handy. What is audience targeting. Digital audience targeting, otherwise known as a target market, is a defined group of people who are considered to be a company or brand’s ideal customers.

Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience

Marketing Insider Group

What sort of content should you create to engage your target audience, encourage social media sharing, and ultimately sell more tickets? Is there a similar established event in your industry? Ask Your Audience. Not sure what type of content your audience wants to see?

10 Industries That Make Marketing Eventful [CHART]

Oracle

by Pierre Custeau | Tweet this At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing components as part of a very successful campaign. A large industrial equipment manufacturer was quick to point out that this was impossible for them so this got us thinking about the use of in-person and virtual events as a way to allow buyers to experience products.

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

There are several social media networks out there that marketers can use to resonate with their target audience. As social media continues to grow in prominence among customers, previous research shows marketers are turning to this channel to reach out to their target audience. Industry News Social Media Marketing content marketing digital marketing

Survey 189

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing ManufacturersI am not referring to the age-old question, “What will we write about?”

Exploring Manufacturing Audiences: Real-Time, Custom Content Consumption Insights

Marketing Insider Group

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Moving onto Part 3 of my series, I’m back to reveal an inside look into custom buyer engagement behavior, focusing on the Manufacturing industry. Audience Explorer is NetLine’s approach at helping Content Marketers just like us.