Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Here’s a statement from their brief – “Nowhere […] The post Industrial Content Marketing Fails to Engage with Target Audience by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].


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Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Visit my website for more content on industrial marketing.].

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn their trust and build stronger relationships? Visit my website for more content on industrial marketing.].

Audience Segmentation with Predictive Audiences | AI for All


We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. Audience segmentation. Audience Segmentation: The Great Balancing Act.

Creating Emotionally Driven Content in a Regulated Industry


Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

How to Conduct and Publish Industry Research

Marketing Insider Group

If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. What is industry research?

Engaging Online Audiences at Events: 3 Strategies

Marketing Insider Group

And, while it can be a bit more challenging to keep a virtual audience engaged— after all, “Zoom Fatigue” after a few years of connecting via computer screens is real— we’ve also seen how organizations have developed new and innovative ways to catch and keep the attention of their online audiences.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Connect with Your Audience.

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing ManufacturersI am not referring to the age-old question, “What will we write about?”

How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

According to Grandview Research , the SMS marketing industry is booming. Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. Your business has a powerful marketing tool at its disposal.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021


In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Gone are the days of audience segmentation by “adults ages 25 to 54.”.

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. Need examples of effective industrial e-mail marketing?

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3 Ways to Use Audience Listening Tools


We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Blog audience listening tools audience-centric content

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. The online survey addressed the marketing trends, challenges, and expenditures within the engineering, technical, manufacturing, and industrial communities. Either that or we industrial marketers haven’t quite figured out the lead generation puzzle yet.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec.

Why a Content BOM is Crucial to a Successful Industrial Web Design

Industrial Marketing Today

I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). It is not surprising then that many of these industrial web redesigns are nothing more than a cosmetic facelift with copy-pasted content from their old site and/or outdated marketing collateral. I’ve used the term content BOM because many of my readers are from manufacturing, engineering and industrial companies.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Truth: Optimized content is how your target audience finds you when searching for solutions to their problems. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual. Industrial buyers are in charge these days, not you.

9 Tips To Get Seen By Your Email Target Audience


This makes it difficult to get seen by your target audience. Stick to one clear CTA Adding CTAs to each product listed in your email might sound good,but it can actually distract your audience from taking the action you want them to complete.

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Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. A similar trend is seen in the industrial sector. Lead generation has always been a top priority in industrial and manufacturing marketing. How do you use content marketing to manage your industrial sales funnel?

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Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry


Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Forward-thinking leaders are continually reimagining entertainment industry services. The global scope of the media industry: Jobs in the New WorldSource.

Grow Your Audience 2021 recap


And we love being a part of that journey with our Grow Your Audience Challenge. The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. Why creators should join the Grow Your Audience challenge. Creators growing their audience.

Is Mobile Marketing Right for Industrial Companies?

Industrial Marketing Today

There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. As an industrial marketer, how do you know if mobile marketing is right for you or not? As with any marketing strategy, start with your target audience. Don’t force your mobile audiences to scroll unnecessarily because of their small screens. Does your industrial company have an active mobile marketing strategy in place?

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5 Ways to Grow an Audience for Your Podcast


Tagging guests who have large followings amplified reach, as did posting in industry-specific LinkedIn groups. Find an audience’s content need gap and the marketing will take care of itself. Outcome: Highly engaged, valuable audience; may grow slowly ( $).

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. Engineers and industrial buyers are not unaware of existing solutions and providers.

Email Marketing Strategy for Travel and Tourism Industry


Tourism is one of the largest industries across the world. In 2019, the American travel and tourism industry alone contributed around 580.7 Source: statista According to Mobility Market Outlook, the tourism industry could generate a revenue of 447.4

Simple Strategies To Segment your b2b Audiences and Target Them

Fount Media

The post Simple Strategies To Segment your b2b Audiences and Target Them appeared first on Business Mailing Lists | Technology User List | Email Marketing Company. Industry Email ListA business’s success depends on its ability to understand and target its niche market.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. I found three industrial blogs that have produced measurable ROI in terms of lead generation and sales – key performance metrics that resonate with the C-suite. Do you know of other business blogs from industrial companies?

Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. It needs to do all the heavy lifting for creating qualified opportunities for industrial sales. They must help marketing create content that the target audience will find relevant in educating, informing and moving them to take action.

Why Is Email Marketing Vital For The B2B Industry?

Only B2B

We can target a wider audience, whether they are business or customers. . Email is certainly the best channel to reach your targeted audience and potential leads. The post Why Is Email Marketing Vital For The B2B Industry? Email Marketing email marketing for b2b industry

Why Industrial Companies and Manufacturers Struggle with Content Marketing

Industrial Marketing Today

Many industrial companies and manufacturers struggle with content marketing. I’m going to make some suggestions in this post to help you solve the problem if you are an industrial marketer stuck in one of these scenarios. Scenario #2: The industrial company is 100% dependent on its inside/outside sales team for leads and sales. Scenario #3: It is not uncommon in smaller industrial companies for the entire marketing department to consist of one person.

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

Matched Audiences on LinkedIn. One of these is matched audiences. Matched audiences allow B2B marketers to upload lists of accounts for direct targeting. Let’s take a look at the three ways LinkedIn allows you to use matched audiences : .

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ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising


And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled. “No

Understanding your audience: How to build a persona matrix

Tomorrow People

By documenting how success is measured you can ensure that you’re not talking up a vanity metric that is actually relatively inconsequential for your target audience. What do they love most about their jobs, their industries, and their careers? Get it right, and your audience is hooked.

Let’s talk ABM: 6 tips for Industry ABM


But as Google Cloud’s audience grows, their need to truly understand and engage with their customers has never been greater. In a recent episode of Let’s talk ABM , I had the opportunity to sit down with Akriti Gupta , Global Head of ABM at Google Cloud, to talk about all things Industry ABM.

Report: B2B Industries Build Audiences on LinkedIn and Engagement on Instagram

KoMarketing Associates

TrackMaven’s latest “Digital Marketing Analytics Performance” report took a look at how various industries’ digital marketing performance compares. For social media performance, the report findings showed B2B industries build audiences on LinkedIn. The construction products industry (51,235 followers), business services industry (30,744 followers), and finance and insurance industry (11,982 followers) have the largest social media audiences on LinkedIn.