Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. 8 Free PR Tools That Help When You're Writing a Press Release. Press, Press Releases and Newsroom Help PR and Marketing Tools

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Your Audience Called. They Say You’re Fired.


“You will get all you want in life if you help enough other people get what they want.” Often there is a real push and pull between what your audience wants you to publish, and what you (or your boss, or your boss’s boss) want to publish. They need help.

How to Speak the Same Language as Your Marketing Audience


Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? This practice also helps establish trust. Surveys can help you, too – such as a poll to frequent customers.

How to Understand Your B2B Audience Better

KoMarketing Associates

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. But fortunately, they need nowhere near a Coke-sized audience.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How to Use Micro-Moments to Capture Your Audience


Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities. Digital Marketing Strategies Marketing Strategy

Content marketing personalization: know your audience


Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.

Branding can help local businesses avoid the “growth trap”


Think about audiences. Audience-focused businesses think in terms of “What does my audience need?” When you care about an audience, you transform your business. An audience focus is essential for your content marketing program.

Beyond the Blog Post: 6 Content Formats Your Audience Wants


According to a 2017 study from Arkadium , which helps brands create interactive content, 78 percent of respondents prefer text to incorporate multimedia components. The upside to infographics is they typically bring in a larger audience than a regular old blog post.

Calls to Action: How to Motivate Your Audience

B2B PR Sense

Theis post will show you how to motivate your audience to take that next step -- or rather, click. What does it really take to produce a CTA that makes a difference for B2B lead generation , and helps your B2B PR campaign succeed? The Key Takeaway: Know Your Audience.

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Facebook Lookalike custom audiences take a contact email list you upload and creates a new audience based on your list that is similar to the people on it.

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How B2B Marketing is Changing in 2018

then obviously helps us generate more leads, as well as higher quality leads. leads into the pipeline but also for helping to. we can help them and sharing with them the proof of concept we’ve developed with current. it front of a more precisely targeted audience.

Twitter: How to Break Through the Noise and Reach Your Audience

KoMarketing Associates

Let’s take a look at the five ways B2B companies and marketers can stand out and reach their audience on Twitter. On the other side, simply posting to post and pushing out content at all hours of the day in fear of becoming irrelevant is a sure-fire way to scare off your target audience and decrease your engagement. Make your tweets count and provide your target audience with the content they crave. If your content would add value to your target audience, #whynottweetit?

B2B Lookalike Audiences Are Here, And The Future Looks Bright


Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? Facebook can then take that information and use it to help its advertisers target more efficiently. One way that this is done is through the use of “lookalike audiences.” ” It’s not uncommon for those lookalike audiences to shave 50% or more off of the cost of acquisition in a B2C environment. We can deliver B2B lookalike audiences.

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process.

Why You Need Vertical Visuals If Your Audience is Mobile

Content Marketing Institute

As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential audience. Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand?

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers.

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How Influencer Marketing Can Help Your SEO Efforts


In the world of online marketing, an influencer is a like a mutual friend, bridging your brand and your target audience. Here is how influencer marketing will help your SEO efforts. It Helps You Build a Diverse Link Profile. Guest post by Nate Vickery.

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Location-Based Data is Helping Marketers Personalize the Customer Experience

KoMarketing Associates

Approximately 91 percent of marketers increased their understanding of audiences with this information, and 87 percent created a positive customer experience. Until recently many senders have treated email as primarily a broadcast channel, loading lists and ‘blasting’ their most popular content to broad swaths of their audience,” wrote the authors of the report.

How to Refresh Evergreen Content (and Reach a Big Audience)


Here’s the top of the current search results: These look like my content marketing peers, so it makes me feel good about targeting the right audience. If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig.

Great Content: 5 Rules for Delighting (and Engaging) Your Audience


For marketers, this means we need to do more to engage our audiences before our minuscule window of opportunity closes. Your audience comes to you in search of something, and they want it now. Your target audience shouldn’t feel as if reading your content is a lengthy, daunting task.

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The real value of engaging your audience in content marketing


Which is why engaging your audience is critical to you marketing success. It’s about engaging customers so they become fans and promoters – and help you win more customers. If you can engage your audience, you have a much greater opportunity to build your brand organically.

13 Great Guides to Growing Your Blog Audience


Now—how you attract and retain a large audience? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.

Five Audiences for Social Media Marketing


A technical audience is different from a business one. The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it.

Three Ways Users Can Help Keep Twitter Vibrant


What Twitter offers in terms of audience building, traffic driving, customer responding, support providing, socially engaging features is unique. But fans of the social network can do a few things to help keep it vibrant as well. Is Twitter dying?

How Helping Others Helps You …Get More Links

KoMarketing Associates

With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships.

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Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

Expert Insight: Have B2B Marketers Helped Programmatic Advertising Go Mainstream?

KoMarketing Associates

To learn more, we spoke to Dun & Bradstreet’s SVP of Audience Solutions, Anudit Vikram, for additional insight. “The B2C world has been doing this for some time, and B2B marketers are now recognizing how to use the right data to hone in on the right audience, all with a pretty lean team and minimal effort. Vice President of Dun & Bradstreet’s Audience Solutions.

How Marriott And GE Built Audiences Through Experiences

Marketing Insider Group

Are you interrupting your audience or are you creating a great experience? They traded a focus on 30-second interruptions for creating 30-minute experiences that amuse, entertain and inform their audience about travel. You know your audience is tired of interruptions.

Personalizing for Alternative Audiences


The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Expert Insight: How Location-Based Data Is Helping Marketers Achieve Their Top Objectives

KoMarketing Associates

From analyzing and understanding the behaviors of an audience to targeting the right person at the right place and measuring the performance afterward, location can be used every step of the way to maximize results.”.

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4 Ways to Shift Your Thinking to Truly Focus on Your Audience

Content Marketing Institute

Audience first. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. Instead of saying: “We’re going to target this audience.”. Ask: “Who are the people we can help?”

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

How do you use email marketing to tell stories to engage your audience? Each of those examples, despite targeting different markets takes a narrative approach with helpful resources to provide true value to the recipient. Jeremy Duerksen is CMO at Peaksware.

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How Does Content Marketing Help with SEO?


Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. But it needs to be crafted with your audience in mind. Guest post by Sam Allcock.

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9 UnMarketing Tips For Online Audience Engagement

Marketing Insider Group

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” He helped to teach me that social media is truly about having conversations and about engagement. So if your audience is there, you need to figure out why they are there.

Personalizing for Alternative Audiences


The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

My son is a senior in high school and I am beginning to help him with his search for the right school. So to help with this, I suggested that we use football teams as a proxy to find the right environment. If you are marketer – you need to know what your specific audience cares about.

How To Use RLSA To Help Increase High Quality Leads

KoMarketing Associates

Essentially, RLSA allows you to collect data to get a better insight on defining the audience most likely to buy your product. There are a few best practices that are advised to follow when launching an RLSA campaign, although they are dependent on the audience you want to target.

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Why and How to Improve Audience Segmentation for B2B Marketing


10 ways to segment your audience to meet the growing demand for personalization. In terms of technology, a marketing automation platform integrated with a CRM system can help you keep track of vital customer information, including defining characteristics, preferences and engagement history.

2019 B2B Content Marketing Research: It Pays to Put Audience First

Content Marketing Institute

Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. 90% of top-performing #B2B #content marketers put audience’s informational needs first. But resources that can help do exist.

Content Strategy Competency – Understand Audiences (Buyers)


These strategies naturally focus on the requirements and audiences of each function. These requirements are driven by digital content, online channels and self-educating audiences. The first competency organizations must develop we call Understand Audiences (Buyers). When our clients apply this framework, the results they experience help them appreciate the important factors that were missing from their content strategy.

A Step-by-Step Guide to Audience Development

Content Marketing Institute

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience Management Platform: The Next Evolution in B2B Martech?


How can marketing form a coherent picture of their target audiences when they can’t effectively integrate so many disparate data technologies? B2B Audience Management Platform: The long overdue solution to B2B marketing’s data problems.