Your Audience Called. They Say You’re Fired.


“You will get all you want in life if you help enough other people get what they want.” Often there is a real push and pull between what your audience wants you to publish, and what you (or your boss, or your boss’s boss) want to publish. They need help.

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. 8 Free PR Tools That Help When You're Writing a Press Release. Press, Press Releases and Newsroom Help PR and Marketing Tools

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How to Speak the Same Language as Your Marketing Audience


Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? This practice also helps establish trust. Surveys can help you, too – such as a poll to frequent customers.

Know Your Audience


How One Industry Giant Avoided Getting Nuked By Knowing Their Gamer Audience And Where To Communicate With Them. Leading brands know their audience. They know their audience, and they know them well. In order to understand their audience, smart brands listen.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

The RebelMouse Audience Development Playbook


Introduction and Overview The RebelMouse product suite is packed with tools to help you develop your audience. The purpose of this article is to highlight what you should be doing to take full advantage of our platform and grow your audience as quickly as possible.

Content marketing personalization: know your audience


Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.

How to Use Micro-Moments to Capture Your Audience


Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities. Digital Marketing Strategies Marketing Strategy

Five steps to awesome audiences for campaign efficiency


An awesome audience: The people, who are awesome, that you want to serve your ad to. On the hunt for better audiences + greater campaign efficiency? Reach out to your Strategist or our Client Engagement team for help with this!). Number of people in an audience?

How to Understand Your B2B Audience Better

KoMarketing Associates

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. But fortunately, they need nowhere near a Coke-sized audience.

How B2B Marketing is Changing in 2018

then obviously helps us generate more leads, as well as higher quality leads. leads into the pipeline but also for helping to. we can help them and sharing with them the proof of concept we’ve developed with current. it front of a more precisely targeted audience.

Branding can help local businesses avoid the “growth trap”


Think about audiences. Audience-focused businesses think in terms of “What does my audience need?” When you care about an audience, you transform your business. An audience focus is essential for your content marketing program.

Behind Enemy Lines: Understanding Your Competitor’s Audience

Crimson Hexagon

A deep understanding of your competitor’s target audience is an incredibly powerful way for your own company to expand into a new market or better target an existing one. In this post, we’ll help brands use social media data to analyze their competitors’ audiences.

B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

With so much competition, how can you woo and wow your audience? Instead, create a strategy that outlines your overall plan, including audience, messaging, and timing. An integral part of your strategy is to find your core audience. Use live video to answer audience questions.

3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Every marketer understands it’s important to know your audience, and there are excellent marketing analytics tools that can offer you deep strategic insights into your content marketing performance across your brand’s digital channels. Content can often help with this obstacle.

The Right Metrics for Measuring Audience Growth


When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. Creating Better KPIs for Audience Growth. Used together, these custom metrics help define the core behavior of a site's user base.

Calls to Action: How to Motivate Your Audience

B2B PR Sense

Theis post will show you how to motivate your audience to take that next step -- or rather, click. What does it really take to produce a CTA that makes a difference for B2B lead generation , and helps your B2B PR campaign succeed? The Key Takeaway: Know Your Audience.

Beyond the Blog Post: 6 Content Formats Your Audience Wants


According to a 2017 study from Arkadium , which helps brands create interactive content, 78 percent of respondents prefer text to incorporate multimedia components. The upside to infographics is they typically bring in a larger audience than a regular old blog post.

Content Strategy Competency – Understand Audiences (Buyers)


These strategies naturally focus on the requirements and audiences of each function. These requirements are driven by digital content, online channels and self-educating audiences. The first competency organizations must develop we call Understand Audiences (Buyers). When our clients apply this framework, the results they experience help them appreciate the important factors that were missing from their content strategy.

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process.

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Facebook Lookalike custom audiences take a contact email list you upload and creates a new audience based on your list that is similar to the people on it.

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Decipher Your Audience’s Visual Language with Image Analysis

Crimson Hexagon

Learn how image analytics can give brands superior insight into how they're perceived by increasingly visual-oriented audiences - most notably, teens. If teens or other young consumers are a core part of your audience, you can’t understand them without understanding images.

Expert Insight: How Marketers Place B2B Content in Front of Their Target Audience

KoMarketing Associates

High-quality content earns traffic and backlinks, which helps your search ranking. Facebook, in particular, was a go-to resource for business content among B2B audiences.

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Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers.

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[Storytellers Interview | Complex ] “Audience development has really become marketing.”


Given its fervent following, we were eager to sit down and talk shop with Complex’s SVP of Audience Development, Dan Ghosh-Roy. Can you tell us about your current role as SVP, Audience Development at Complex Networks? Audience development has really become marketing.

The real value of engaging your audience in content marketing


Which is why engaging your audience is critical to you marketing success. It’s about engaging customers so they become fans and promoters – and help you win more customers. If you can engage your audience, you have a much greater opportunity to build your brand organically.

13 Great Guides to Growing Your Blog Audience


Now—how you attract and retain a large audience? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.

Five Audiences for Social Media Marketing


A technical audience is different from a business one. The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it.

Expand Your YouTube Ads’ Reach With Custom Intent Audiences


For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach. Start Testing Out Custom Intent Audiences.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

How Influencer Marketing Can Help Your SEO Efforts


In the world of online marketing, an influencer is a like a mutual friend, bridging your brand and your target audience. Here is how influencer marketing will help your SEO efforts. It Helps You Build a Diverse Link Profile. Guest post by Nate Vickery.

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How Helping Others Helps You …Get More Links

KoMarketing Associates

With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships.

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How Marriott And GE Built Audiences Through Experiences

Marketing Insider Group

Are you interrupting your audience or are you creating a great experience? They traded a focus on 30-second interruptions for creating 30-minute experiences that amuse, entertain and inform their audience about travel. You know your audience is tired of interruptions.

Twitter: How to Break Through the Noise and Reach Your Audience

KoMarketing Associates

Let’s take a look at the five ways B2B companies and marketers can stand out and reach their audience on Twitter. On the other side, simply posting to post and pushing out content at all hours of the day in fear of becoming irrelevant is a sure-fire way to scare off your target audience and decrease your engagement. Make your tweets count and provide your target audience with the content they crave. If your content would add value to your target audience, #whynottweetit?

Why You Need Vertical Visuals If Your Audience is Mobile

Content Marketing Institute

As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential audience. Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand?

Three Ways Users Can Help Keep Twitter Vibrant


What Twitter offers in terms of audience building, traffic driving, customer responding, support providing, socially engaging features is unique. But fans of the social network can do a few things to help keep it vibrant as well. Is Twitter dying?

5 Simple Steps for Building Your Owned Audience


Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. They already had a big owned audience. . What is an owned audience?

Personalizing for Alternative Audiences


The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

How do you use email marketing to tell stories to engage your audience? Each of those examples, despite targeting different markets takes a narrative approach with helpful resources to provide true value to the recipient. Jeremy Duerksen is CMO at Peaksware.

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9 UnMarketing Tips For Online Audience Engagement

Marketing Insider Group

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” He helped to teach me that social media is truly about having conversations and about engagement. So if your audience is there, you need to figure out why they are there.