After the Webinar: 7 Steps to Ongoing Audience Engagement


The data from the event not only helps sales and marketing prioritize follow-up , it provides a great opportunity to customize and personalize your approach. This can help you create webinars people actually want to attend, or feel a bit vested in. Need more help?

Content marketing personalization: know your audience


Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.

How to Speak the Same Language as Your Marketing Audience


Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? This practice also helps establish trust. Surveys can help you, too – such as a poll to frequent customers.

How Does Content Marketing Help with SEO?


Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. But it needs to be crafted with your audience in mind. Guest post by Sam Allcock.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

How to Refresh Evergreen Content (and Reach a Big Audience)


Here’s the top of the current search results: These look like my content marketing peers, so it makes me feel good about targeting the right audience. If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig.

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process.

The Pendulum Audience: Brand Marketing Lessons in Institutional Trust

Content Standard

It’s a lesson that’s just as true for objects with mass as it is for marketing audiences—and brand marketing professionals who have to constantly contend with audiences that hate to sit still. A Case Study in Pendulum Audiences. How to Handle Audience Swings.

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Your Audience Called. They Say You’re Fired.


“You will get all you want in life if you help enough other people get what they want.” Often there is a real push and pull between what your audience wants you to publish, and what you (or your boss, or your boss’s boss) want to publish. They need help.

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

How do you use email marketing to tell stories to engage your audience? Each of those examples, despite targeting different markets takes a narrative approach with helpful resources to provide true value to the recipient. Jeremy Duerksen is CMO at Peaksware.

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Does SEO Strategy Help or Harm Creativity?

Content Standard

The buyer journey is nothing more than a series of questions to be answered, we are told; ensure you have content covering the things your audience searches for to ensure the Google algorithm suggests your answer. SEO Helps Us Remain Relevant to Our Audience.

How Content & SEO Marketers Can Help Each Other Be Successful


These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona.

Personalizing for Alternative Audiences


The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Advanced Retargeting: Nurturing Your Audience Across Digital Channels


The content you’ll serve could include blog posts, tweets videos, and just about anything that will help them better understand the problem they’re experiencing as their respective pain points. You really have to get creative and understand how to nurture audiences across digital channels.

Metrics to Help You Track Brand, Demand, and Expand


His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

Tracking and Increasing Audience Engagement


There is a fine line between invasive junk-email and a helpful newsletter, and that line is largely controlled by context. This begs the question, how do you begin to understand your audience? It’s important to keep this in mind when developing a strategy to understand your audience.

Increasing Audience ROI with Personalization


That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. Here’s how personalization can help media companies carve out new, lasting monetization channels. >>

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

My son is a senior in high school and I am beginning to help him with his search for the right school. So to help with this, I suggested that we use football teams as a proxy to find the right environment. If you are marketer – you need to know what your specific audience cares about.

10 Types of Videos You Need to Push Your Audience Through the Funnel


–from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. Make sure it gets out to your audience!

3 Simple Presentation Techniques to Engage Your Audience

Modern B2B Marketing

She attributes her mad skills to “Own the Room” training, which taught her how to lower filters (cell phones and other distractions) and engage audiences of all sizes with simple techniques. Why is it helpful? Why is it helpful? The entire audience is engaged.

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read


Here are five easy steps to sending targeted email messages that your prospects will actually want to read: Step One: Truly Understand Your Audience. These general buckets put you one step closer to understanding your audience, but do you know what keeps them up at night?

Do You Want Sales or an Audience – or Both?

What Works - What Doesn't

Or Show Me the Audience. Maybe, he said, we’re not really in the business of creating content but of creating audiences. But even so, should we be giving equal attention to building long-term audience and “share of voice” along with short-term qualified leads?

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. Quizzes allow your audience to break away from the monotony of reading and scrolling to really interact with your content.

How to Engage Your Audience Using Digital Advertising


But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn't an easy task. How to Engage Your Audience Using Digital Advertising. Digital advertising doesn't have the best reputation amongst consumers.

Tools that help monitor and measure social traffic


Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

6 Creative Audience Monetization Lessons from Celebrities

Content Standard

Building an audience, listening to those loyal followers, and then monetizing the group is today’s brave new way. Tons of media companies have sprung up with an audience-focused approach—and profited handsomely. Not so obvious, though, is how to build that audience first.

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

How Engaging Content Helps You Improve Your Search Rankings


This free service helps website owners and developers monitor and maintain their website presence in Google Search results. The search engine generates revenue by attracting large audiences and selling advertising. How Google Interprets Helpfulness.

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New Tool Helps Marketers Use Email Deliverability Data

Modern Marketing

Imagine tracking and analyzing not only your own sends, but those of competitors and senders which you share an audience with. Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing.

B2B Reads: GDPR, Understanding Your Audience, and Preparing for 2018

Heinz Marketing

How to Better Understand the Size and Composition of Your B2B Audience. Some great tips for understanding your B2B audience. How to Help Your Sales Team Close Deals With Content. The post B2B Reads: GDPR, Understanding Your Audience, and Preparing for 2018 appeared first on Heinz Marketing. B2B Reads Sales 2018 Audience B2B Communication content GDPR linkedin Microskills

How to Research Your B2B Audience


You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or for ignoring their pain points and specific motivations. Target Audience.

How Marriott And GE Built Audiences Through Experiences

Marketing Insider Group

Are you interrupting your audience or are you creating a great experience? They traded a focus on 30-second interruptions for creating 30-minute experiences that amuse, entertain and inform their audience about travel. You know your audience is tired of interruptions.

B2B vs. B2C: How Content Marketing Changes by Target Audience


It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Begin with these benefits and then customize your messaging to hone in on the elements that are most likely to appeal to your target audience.

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Great Content: 5 Rules for Delighting (and Engaging) Your Audience


For marketers, this means we need to do more to engage our audiences before our minuscule window of opportunity closes. Your audience comes to you in search of something, and they want it now. Your target audience shouldn’t feel as if reading your content is a lengthy, daunting task.

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8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. If you’re rehashing a topic that your audience already understands, even with some different spin or angle, that content will have inherently less appeal.

The H.E.L.P. Method For Writing Business Content

Modern Marketing

Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. Content should foster helpfulness and facilitate improvement.

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Facebook Lookalike custom audiences take a contact email list you upload and creates a new audience based on your list that is similar to the people on it.