Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

OCTOBER 25, 2022

In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Focus on building awareness within targeted audiences and grow from there. What is brand awareness?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Lipsyncing with a specific TikTok sound.

Brand Identity 110

Brand Identity Branding Tagging Viral Marketing 110

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. It can be used effectively in any industry, from retail stores to SaaS and everything in between.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

SEPTEMBER 21, 2023

Doing so is key to earning top-tier content and engaging your unique audience. But some places are better than others depending on your industry and audience. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Social media No surprises here!

Media 93

Media Viral Marketing Case Studies Youtube 93

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Videos with the hashtag #YasClean have garnered over 6.5

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. A proven system that yields results, regardless of industry segment? Create content your audience loves. This means if your audience is primarily on LinkedIn, go for text posts.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Identify your target audience. First, consider taking a look at competitors and influencers in your industry. Include the right hashtags. Let’s get started. Maybe like five or six.).

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

MARCH 21, 2024

Local influencers also share the same experiences and dialects as your audience and understand local customs, values and trends, so their endorsements are more relatable and trustworthy. But don’t count the app out if your brand is outside of this target market, as the app is growing rapidly in popularity among other audiences, too.

Brand Identity 100

Brand Identity Branding Advertising Agencies Work Management 100

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. For brands targeting younger audiences , TikTok is a gold mine. Also, if you create entertaining and unique content, your videos have a high potential to go viral.

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. Giveaways are effective for micro- influencer marketing campaigns because they tend to have a more engaged audience.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Monitoring audience engagement shows how well an influencer is resonating with their audience and offers a qualitative assessment of the impact and efficacy of their content in driving brand interactions.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Search for keywords or hashtags in your industry. This will take you to a page of Twitter-recommended topics that you can follow.

Paid Content 129

Paid Content Twitter Trends Mobile Advertising 129

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Only then can they create content that resonates with that audience.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Sprout Social

MAY 15, 2023

You can learn about audience preferences and how they feel about specific products, campaigns or topics. This helps you stay on top of the latest industry trends and identify untapped business opportunities. This gives you a better understanding of your market and audience, so you know what’s trending and popular.

Tools 111

Tools Brand Identity Branding Enterprise Management 111

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. The right meme at the right time can catapult your brand to viral fame. High engaging TikTok moments don’t directly teach you the art of virality. It’s this combination that actually holds the potential to create evergreen viral content.

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Circle Studio

MAY 26, 2022

Taking advantage of trending social platforms to engage with your target audience can position you as a more forward-thinking and approachable company and help you reach more people. Because of the nature of TikTok’s algorithm, your content is likely to reach your intended audience. Is My Audience on TikTok? In short, yes.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Sprout Social

DECEMBER 9, 2020

This gives us a glimpse into just how big of an impact you can make if you know how to capitalize on the trends that are capturing your audience’s attention. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience.

Trends 126

Trends Social Media Analysis Creativity 126

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok. Hashtags 4. Captions 2.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

SocialPilot

FEBRUARY 12, 2024

Step 3 : You can search for anything using the advanced search box by using keywords, hashtags, and the minimum number of likes, dates, etc. You can use this box to filter away tweets containing a competitor’s name or marketing hashtag. How to Do a Twitter Advanced Search Using Hashtags?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Hashtags are hugely influential on how TikTok users discover and engage with videos. We might want every video to go viral, but low performance can be equally telling.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 116

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. Before we dive into the fundamentals of hashtags, let’s first begin with the history of the hashtag. By doing so, you’ve just created a hashtag.

Social Media 98

Social Media Media Marketing & Strategy Ideal Customer Profiles 98

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. And that’s a far bigger audience killer than plagiarized content is an audience builder.”

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Webbiquity

MARCH 7, 2019

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Use Targeted Social Media Ads.

Social Media 202

Social Media Promotion Creativity Media 202

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. When reputable brands endorse your content, their audiences will likely view your brand favorably.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

SocialPilot

FEBRUARY 11, 2024

It’s more about finding an influencer whose style, audience, and values align with your brand. Here’s a list of 30 AI prompt ideas for Influencer Identification: Compile a detailed list of influencers dominating discussions in [specific niche or industry]. This isn’t just finding someone with millions of followers.

Sales Management 90

Sales Management ROI Planning Work Management 90

Content Standard

SEPTEMBER 5, 2019

.” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares.

Linkedin 97

Linkedin Viral Marketing Work Management Custom Publishing 97

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

Curation 85

Curation Efficiency Allocation Generation 85

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. At a glance, these might seem like little more than pleasantries for your business.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. To best maximize your social media presence, you also want to entertain, educate, and entice your audience. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Harmonize visual aesthetics, tone, and messaging to foster recognition and trust among your diverse audience base.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout’s listening tools help you track and analyze conversations, brand mentions and industry trends so you can identify influencers and brand advocates. Track audience reactions to marketing campaigns.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113