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How to Motivate Your Audience to Engage With Your Content


Marketers are learning to incorporate the defining aspects of games into their strategy to expand and deepen their connection to audiences. Building on the psychology of play, this interactive approach to demand generation motivates your leads and offers your audience a bit of fun, too.

Just Getting Started With Video Marketing? Here’s the First Video You Should Make


Luckily, our research has shown that audiences still want to read blog and news content. Conduct keyword research and review topics that are trending to choose a subject that's captivating to your audience, and create a video that answers a question for potential leads.

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Trending Sources

Social Media Engagement: How to Pick and Use The Right Networks

The Forward Observer

One of the best predictions was " YouTube, Twitter and Facebook will merge to form one super time-wasting Web site called YouTwitFace.". For effective social media engagement, marketers need to present the right content in the right social media context.

Brain Games: Discover the Psychology Behind Interactive Content


Constructivism explains that experiences inform our learning process, and that new information is linked to existing knowledge. It puts the user in a position not only to learn, but to engage and interact with the presented content.

KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. Knowledge Transfer in the Internet Age. Continue reading Knowledge Transfer in the Internet Age. -->. Multigenerational Knowledge Sharing: Whats in It for Me? One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Our new KM Edge groups on LinkedIn and Facebook.

Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]


They think they want to use a platform like blogging or Facebook or Twitter specifically, and they are not a hundred percent sure why. So these agencies and social media companies are going to have a broader knowledge base than a lot of single brands are.