5 Examples of Creative Healthcare Content Marketing


It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. This is a great example of building a microsite around a cause.

How to Build Your First Content Marketing Funnel (with Examples)


Let's look at some examples. Content Marketing Content Planning Content Strategy Tips & How-Tos audience awareness buyers journey buying stages content customer funnel marketing persona planning stages strategy target audience

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Examples of Rich Media to Hook Your Audience


Attracting and keeping your ideal audience can be a difficult proposition. The post Examples of Rich Media to Hook Your Audience appeared first on Kapost Blog. Buyers have become increasingly sophisticated, with higher expectations of the brands that they buy from.

Finding Your Target Audience Beyond Functional Titles


The traditional rule of thumb for finding decision makers has always been: Seniority + Functional Title = My Audience. And while the compilers are accurate in that email addresses and direct dial phone numbers don’t bounce, they are not necessarily helping you find your ideal audience.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to embrace new channels for brand and audience building.

5 Incredible Content Marketing Examples From Travel Brands


For that, you’ll need some well-rendered travel content examples. Lonely Planet’s GoPro videos are crafted very carefully, keeping the audience in mind and pushing brand mentions to the side. When was the last time you took a true vacation?

3 Email A/B Tests You Should Be Running Right Now [With Examples]


Ask yourself these two questions every time you’re formulating your next test: Will this test unearth insights about our audience that we can apply to other scenarios? Copyhacker’s case study about 3.5xing Wistia’s paid conversions from email is a perfect example.

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40 Merry and Bright Holiday Marketing Design Examples


Holiday Marketing Design Examples. We’re including images, social media, email, video ad examples, and holiday optin designs. Image Holiday Marketing Design Examples. Email Marketing Holiday Examples. Single Image Holiday Marketing Design Examples.

How to Speak the Same Language as Your Marketing Audience


Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Creating personas at this stage can help you put yourself in your audience’s mindset. Who are you writing for?

10 Examples of B2B Companies Using Social Media Successfully

KoMarketing Associates

Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. Any fewer shows you don’t care about your connection with your audience.

Perfecting Your Digital Call-To-Action (With Examples!)

Marketing Insider Group

Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. The post Perfecting Your Digital Call-To-Action (With Examples!) Traditional content can certainly have a call-to-action (and often does).

The 20 Best B2B Landing Page Examples of 2020


And the most successful examples aren’t just pretty to look at—they also nail three super important principles. 20 B2B Landing Page Examples in 2020. Landing page example from ActiveCampaign. Take this example from ActiveCampaign. Landing page example from Shopify.

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process.

4 Tips for Engaging Instagram Content [Examples]

Content Marketing Institute

What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). Consider these opportunities and be inspired by the examples.

7 Fixes for Common Writing Mistakes [Examples]

Content Marketing Institute

Here’s an example of a writer who chose to talk more than necessary before getting to the delicious meat of the blog: Where’s the beauty in this piece? Grab that fabulous example and paste it at the top. Here’s an example from Loft: Really, creepers?

3 Reasons to Know Your Niche Audience


You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing.

Content marketing personalization: know your audience


Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith.

Exploring Manufacturing Audiences: Real-Time, Custom Content Consumption Insights

Marketing Insider Group

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us.

5+ Email Sequence Examples, Benefits, Types & Tips on How to Create Them?


email sequences) Let me show you an example first. This is only one example of how an automated email could have earned the hat website a sale and a happy customer. If the conversion is dropping somewhere, either something is broken or content doesn’t resonate with the audience.

Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience

Marketing Insider Group

What sort of content should you create to engage your target audience, encourage social media sharing, and ultimately sell more tickets? Take a look at the kind of content they’re publishing, as you’ll probably be sharing the same audience. Ask Your Audience.

Audience Targeting and Why It’s Important


When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. The post Audience Targeting and Why It’s Important appeared first on Matchcraft.

4 Ways to Shift Your Thinking to Truly Focus on Your Audience

Content Marketing Institute

Audience first. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. Instead of saying: “We’re going to target this audience.”. Don’t pick target audiences.

3 Best Experiential Marketing Examples From Events

Martech Advisor

Experiential content is a must-have for brands that want to stand out and engage audiences. Here are some experiential marketing examples to conceptualize events and create real-world interactions with customers. Experiential Marketing Examples to Inspire Your Next Event Strategy.

The 4 Need-to-Know B2B Audiences for Lead Generation

Launch Marketing

When generating your ideal leads, one of the first essential steps is understanding how to target the audience that is ideal for your organization. B2B audiences are made up of individuals with different cultures, backgrounds, preferences and needs. Your B2B Audience Star Lineup.

8 Call-to-Action Examples for Your Next Landing Page


In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list. Without a CTA, your audience won’t know what to do next. Know what your audience is motivated by.

Content Curation Tips and Examples to Fill Your Editorial Calendar

Content Marketing Institute

Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. 21 Inspirational Branded Content Examples.

Leveraging Social Media to Find Your Audience


Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. For example, if you sell trendy women’s clothing, your ideal customer may be female, in her 20s or 30s living in a major metropolitan area.

How to Capture Captive Audiences With Content

Content Marketing Institute

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. “We’ve We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. Why pursue a captive audience?

Live Chat Examples And Lessons We Can Learn From Them


Live Chat Examples And Lessons We Can Learn From Them. Here are some great live chat examples and some lessons you can definitely learn from them. Here is an example of a live chat used by Lightroom – an Adobe product. Here are examples by G2 and Pipeliner, both SaaS tools.

The Strategic Guide to Enterprise Content Marketing (with Examples)

Marketing Insider Group

For example, take a look at Coca-Cola’s website. If you’re in need of a little inspiration for your content marketing strategy over the coming months, take an idea or two from these real-life examples of truly innovative and effective enterprise content marketing.

Examples of Blogs From Every Industry, Purpose, & Readership


They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line. Blog Examples

You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences).

A Step-by-Step Guide to Audience Development

Content Marketing Institute

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

The RebelMouse Audience Development Playbook


Introduction and Overview The RebelMouse product suite is packed with tools to help you develop your audience. The purpose of this article is to highlight what you should be doing to take full advantage of our platform and grow your audience as quickly as possible.

How Do Audiences Assess Your Marketing Content?


What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? I invite you to collaborate in this real-time case example. The post How Do Audiences Assess Your Marketing Content?

Your Audience Called. They Say You’re Fired.


Often there is a real push and pull between what your audience wants you to publish, and what you (or your boss, or your boss’s boss) want to publish. Unfortunately, sometimes the business priorities don’t just come first – they all but drown out the audience’s priorities.