Content Marketing Institute

AUGUST 13, 2021

New research into video email shows how it gets audiences’ synapses firing. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute. A content collaboration taps into the drive to create.

Examples 133

Examples Video Marketing Content Promotion 133

Marketing Insider Group

APRIL 21, 2021

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Here, we’re discussing how you can build and leverage your brand identity to create content your audience actually wants to read by choosing a theme, identifying a voice, and keeping content fresh.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior. Sign up for your webinar.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Simply explain to the bot details about your product, your target audience, the tone of the message and any limitations on characters or word count. At the very least, these tools will help you get started.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Content Marketing Institute

FEBRUARY 8, 2021

Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers.

Examples 142

Examples Ad Building Brand Identity Branding 142

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Marketing Insider Group

SEPTEMBER 28, 2020

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Putting some extra effort into thought leadership content can help to grow your brand and build trust with your audience. Think about topics outside your direct niche to attract a wider audience.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Adobe Experience Cloud Blog

JUNE 19, 2020

Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Predictive Audiences will be included in our Prime and Ultimate packages and available as an add-on for our Select package.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Content Marketing Institute

MARCH 5, 2021

Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples.

Examples 112

Examples Copyright Content Creativity 112

CopyBlogger

FEBRUARY 1, 2024

Some people consistently earn hundreds of likes and comments on each of their posts, and their audiences have helped them. Continue Reading The post 15 Personal Branding Examples To Learn From appeared first on Copyblogger.

Personalization 93

Personalization Examples Brand Identity Branding 93

Oktopost

SEPTEMBER 21, 2023

Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? By doing so, marketers can transform otherwise ordinary interactions into compelling, enjoyable user experiences that encourage the target audience to engage more deeply and frequently with a brand.

Examples 104

Examples Planning Paid Search Agency Interactive Marketing 104

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

SocialPilot

JANUARY 29, 2024

This gives them more power to reach their target audience with their product and services. It is important to find someone with a similar audience base as your niche. You should be the answer to all the questions their audience has. Examples : [FirstName] + [YourCompany] = Collaboration? We’d love to provide more details.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. The payoff could be big— ServiceNow got 180x ROI by addressing audience challenges and reaching new buying group members.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Examples of Nostalgia Marketing.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor. Audience development is not about volume alone.

Multi-Channel 109

Multi-Channel Ad Exchange Work Management Acquisitions 109

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 122

Social Media Examples Work Management Media 122

Heidi Cohen

FEBRUARY 7, 2023

Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. Includes examples. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen.

Content Marketing 127

Content Marketing Content Tips Marketing 127

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. This effectively makes their audience feel seen and connected to the brand. What is customer marketing?

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 93

Analysis Marketing AI Examples SWOT 93

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. The post Account based marketing examples appeared first on Rev.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

BOP Design

DECEMBER 27, 2022

The best content marketing pieces have a clear audience and a specific purpose. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. Here is an example of a case study HubSpot created: [link]. Here is an example of Fast Facts on The Mexican Manufacturing Advantage: [link].

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Search Engine Journal

DECEMBER 31, 2022

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

Social Media 145

Social Media Social Marketing Examples Media 145

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? How can you craft headlines that resonate with your audience and drive engagement? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Kapost

MARCH 5, 2019

Attracting and keeping your ideal audience can be a difficult proposition. The post Examples of Rich Media to Hook Your Audience appeared first on Kapost Blog. Buyers have become increasingly sophisticated, with higher expectations of the brands that they buy from. With more customers opting.

Examples 73

Examples Media Buy Brand Identity 73

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115