Litmus

SEPTEMBER 30, 2020

Ongoing education is important for email professionals to not only grow their skills but also their careers. Litmus now offers email marketing certification for both marketers and designers. Litmus-Certified Email Marketers. These folks are certified as both email marketers and designers. Litmus-Certified Email Designers.

Email Marketing 117

Email Marketing VALS Multi-Channel Marketing & Strategy 117

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Did the email actually produce results? Will it resonate with your target audience?

Examples 86

Examples VALS Newsletter Design 86

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. This is good news for email marketers, as email has already proven to be a reliable, consistent channel for building and maintaining relationships with our buyers. So what’s an email marketer to do?

Planning 156

Planning Paid Search Agency VALS Allocation 156

Unbounce

JANUARY 14, 2020

You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. The Real Reasons Your Email Subscribers Aren’t Buying. Not exactly.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Litmus

NOVEMBER 1, 2018

It’s no different in email marketing. In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Unbounce

JULY 30, 2019

It turns out that right now is the best time to start planning your next holiday campaign. Building up your audiences and ramping up your ads in the preceding 3-6 months is very important. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. Thank goodness!).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! days of this extraordinary email extravaganza. Relive the best email event of the year Did you miss out on Litmus Live 2023? See you on the email stage tomorrow for Day 1 of our main conference! No worries!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97