SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

QuanticMind

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 75

Education Rules Budget Programs Planning 75

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 91

Work Management Marketing Management Differentiation Education 91

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience? Facebook Lookalike Audiences.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Educating a broader base. Two general strategies emerged this year to promote education. BlackRock, Inc.,

Education 111

Education Spending Paid Search Agency Advertisements 111

Benchmark Email

NOVEMBER 11, 2020

It ends up turning off your audience and reducing the impact your blog can have on your company. If you step back and look at your… The post Educate Your Content Marketing Prospects First, Then Sell Them appeared first on Benchmarkemail. Companies often use their blogs as sales vehicles for their company.

Marketing Prospects 142

Marketing Prospects Education Content Marketing Content 142

Heinz Marketing

NOVEMBER 8, 2021

Coming from the education world into B2B marketing seems like quite a big shift. As part of my past work, I led communications and storytelling for an education research organization. However, there is more to it than just storytelling, so here are three of the lessons I learned in education, and how they apply to B2B.

Education 99

Education B2B Thought Leadership B2B Thought Leadership 99

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses. ” Cornwell was reflecting on the role of customer education in the overall customer experience.

Education 128

Education Advertising Agencies Paid Search Agency Work Management 128

Conductor

MARCH 16, 2022

Top Educational SEO Resources for Content Marketers. To ensure your content isn’t missing out on traffic and visibility—or an opportunity to build trust with your audience—we created a list of go-to educational SEO resources for content marketers. Top Educational SEO Resources for SEOs. Keyword Research.

Education 98

Education Resources SEO Lead Scoring 98

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. I gotta put ME first – Citiboii SRT. Retweets and responses. Those efforts paid off. Creative content 101.

Education 84

Education Peer-to-peer Planning Viral Marketing 84

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. This effectively makes their audience feel seen and connected to the brand.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Demographics 115

Demographics Startups Customer Surveys Tactics 115

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates. Know your audience. Setting up LinkedIn Pages for schools.

Education 102

Education Linkedin Practices Best Practices 102

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Who is your target audience?

Social Media 125

Social Media Media Viral Marketing Demographics 125

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers.

Education 92

Education Brand Identity Branding Marketing Management 92

Hubspot

APRIL 21, 2020

In fact, offering free content to your target audience and prospective customers can actually do the opposite. Providing education on the topics related to and about the products and services you offer can help you boost leads and sales. Benefits of Educating Prospects with Free Content. doesn't seem to ring true.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Content Standard

SEPTEMBER 17, 2018

Marketers working at financial brands understand the need to build audience credibility with their messaging as they work to carve out niches in a space dominated by mounds of data, giant established institutions, disruptive technology, and more than a few cults of personality. A Need for Education and Accountability.

Ethics 46

Ethics Education Brand Identity Branding 46

Cintell

SEPTEMBER 21, 2020

After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. These representations are based on real data concerning customer demographics and online behavior, along with educated speculations about their personal histories, motivations and concerns.

Buyer Personas 100

Buyer Personas Demographics Template Hubspot 100

DivvyHQ

OCTOBER 24, 2023

Start with the basics: know your audience and give them what they want! Sure, this might be easier said than done, but Victor Blasco of YumYum Videos is on the Divvy blog today with a behind-the-scenes look at how to do audience research to guide your video marketing strategy. What's the recipe for successful video marketing content?

Research 82

Research Video Marketing Marketing & Strategy Marketing Strategy 82

Choozle

OCTOBER 16, 2023

Defining your target audience is no longer limited to demographics; it’s about understanding their motivations, inspirations, and pain points. This chapter explores effective strategies for audience targeting within an omnichannel approach, enabling you to connect with your ideal customers in a hyper-personalized way.

Marketing & Strategy 81

Marketing & Strategy Demographics Tactics Keywords 81

nDash

JUNE 22, 2022

Too often, companies pump out generic content that fails to engage audiences. The post Wednesday Writer Roundup: Finance, Education & More appeared first on nDash.com. Hey, I’m Jake, a freelance writer in the LA area helping businesses create journalistic-quality content, particularly about finance and sustainability.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

NuSpark Consulting

SEPTEMBER 4, 2016

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The post Lead Nurturing for Higher Education: Best Practices appeared first on NuSpark Marketing.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

ConvertKit

DECEMBER 15, 2021

And we love being a part of that journey with our Grow Your Audience Challenge. The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. We invite creators of all stages from different industries and backgrounds to work toward the goal of building their audience for 30 days.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

Choozle

MAY 16, 2022

Audience targeting is the one constant that runs through every digital media campaign. Consumers fit into very specific audiences, and they only want to see ads and offers that are relevant to their unique wants and needs. Defining audience targeting. Creating target audiences can be difficult. Where are they located?

Validation 86

Validation Funnel Advertising Digital Marketing Funnels Budget Programs 86

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

ClearVoice

SEPTEMBER 25, 2020

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. As she puts it, she did it “without selling her soul,” and instead, focused on what her audience wanted to read while ensuring everything she shared was authentic.

Education 92

Education Ad Building Top of Funnel Class 92

Heinz Marketing

MARCH 26, 2022

How to Conduct Effective Audience Analysis in Six Steps. As audience analysis is the identification of various data points including attitudes, behaviors, and interests of a particular group, it’s able to help businesses understand their current and potential customers. How Busy Managers Practice People Development.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

Stevens & Tate

MAY 1, 2020

We educated audiences on the continuum of care living options it offers, drove visitors to its property and website, and created and maintained relationships with prospects in a manner that built trust throughout the buying process so prospects felt comfortable and positively influenced to make a decision.

Education 52

Education Planning Ad Building Brand Identity 52

Hannon Hill

FEBRUARY 2, 2023

Have you ever looked at your college or university website and felt it wasn't tailored to the specific needs of your target audiences? Maybe the layout was confusing, or the programs recommended were too generic. That's where website personalization comes in.

Personalization 52

Personalization Content Website Personalization Education 52

Biznology

AUGUST 18, 2010

So, for this post, my intent is to talk about content that educates. Education in business is a tricky thing because you have to create content that can be useful to various levels of expertise from novice to those smarter than yourself. Product Use Education. This is why you need to develop content with the intent to educate.

Education 80

Education Intent Content Wikipedia 80

Bluetext

MAY 22, 2023

Amongst the throws of graduation caps and kick off to summer celebrations, higher education gets more attention than ever. One tactic many higher education institutions have latched onto is branding, especially to portray a bolder more forward-looking image to prospective students, professors, and donors.

Education 26

Education Brand Identity Branding Microsite 26

Rev

SEPTEMBER 29, 2018

One way that this is done is through the use of “lookalike audiences.” ” It’s not uncommon for those lookalike audiences to shave 50% or more off of the cost of acquisition in a B2C environment. Behold: You want to take a guess at which adset has the lookalike audience applied?

Marketing AI 148

Marketing AI Demand Generation CPL Cost per Lead 148

Hubspot

JUNE 8, 2020

They sat down with experts in business, tech, and communications to educate their audience. In fact, this is a great example of how to use LinkedIn Live to reach your audience with serialized content. Additionally, Vimeo's series is a great example of educating your audience. It'll keep them coming back for more.

Linkedin 100

Linkedin Brand Identity Branding Work Management 100

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Start creating journalistic content by getting to know your audience, referring to high-quality sources, and writing for readability. You have to know your audience.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

nDash

SEPTEMBER 21, 2021

In an age of hybrid classes, blended learning, and flipped classrooms, technology has never been more vital to students and educators. We’ve got you covered with active teachers, highly technical copywriters, and former education technology account managers. Todd is a wonderful tech writer with a rich background in higher education.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52