Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. But you have to make sure it’s distributed effectively. Here are 27 different content distribution ideas to promote your primary research. Wait… only one in five?

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Distribution Promotion Research Webinar Metrics 118

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Can you tell us about your current role as SVP, Audience Development at Complex Networks? We certainly don’t.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Content marketing is the gap between what brands produce and their audience actually wants.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Explore the key challenges!

Brand Identity 62

Brand Identity Branding PR Distribution 62

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Product marketers must have a solid understanding of their target audience to launch and sell products successfully. Product marketers must have a good understanding of their target audience and market. Use Storytelling. Quick Takeaways. It’s about your consumer.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. We really have no choice.”

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Distribution Social Media Paid Content Advertising Channels 111

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. This year, we expect to see a noticeable shift in how publishers approach content distribution. About Keywee.

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Distribution Trends Storytelling Content 40

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

Storytelling 79

Storytelling Peer-to-peer Ad Frequency Ad Exchange 79

Convince & Convert

DECEMBER 29, 2017

If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Here’s a look at a powerful story of how NetApp and Cisco, along with partners, overcame similar challenges in order to increase FlexPod’s digital presence and engage with its technical audience.

Campaigns 153

Campaigns Ad Building Opt-out Paid Search Agency 153

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. This is a trend legal companies shouldn’t miss.

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Rules Storytelling Content Distribution 91

Trade Press Services

MARCH 18, 2024

Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company. True self-publishing does not include support in the form of editing, design, marketing, and distribution. Is prestige important to you?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Trade Press Services

FEBRUARY 26, 2024

Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers. Producing and distributing content that resonates with audiences is no easy task. Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Who is my audience? How do I get my idea into my audience’s head? How do I change the way my audience thinks? How do I change the way my audience behaves (ahem, buys)? Get to Know Your Audience Better. How do we prompt a pivot?

Storytelling 89

Storytelling Social Media Media eCommerce 89

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Anyword

JULY 17, 2019

Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps to not only reach their audiences across the web but also to find new potential readers, help drive paid subscriptions or hit other business goals. . The upshot?

Distribution 40

Distribution Facebook Top of Funnel Storytelling 40

Contently

APRIL 20, 2021

Means & Matters isn’t just about building an audience. Thirty percent of its audience consists of returning visitors, even though the publication has only been around for six months. And thanks to a distribution strategy that spans paid, social, owned, and earned, their audience is growing.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

KoMarketing Associates

APRIL 7, 2021

Focus on customer experience [and audience engagement]. Just to give you another example of why the customer experience is so critical, look to audience engagement rates. Use more storytelling. In 2019, only 39% said they used it to nurture audiences. So how do you integrate more storytelling into your content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Anyword

JULY 16, 2019

No matter what the business model, there’s one metric that has become a north star for media companies, local and nationwide: audience loyalty. But because every storyteller is vying for loyalty from a limited number of readers, building that commitment can be difficult. Distribution is now the key for effective storytelling.

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Loyalty Facebook Storytelling Sales Qualified Leads 45

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

Storytelling 66

Storytelling Mobile Advertising Advertising Agencies Startups 66

ClearVoice

APRIL 3, 2024

Before you start to build your case, there are a few things to take into consideration: Your audience. Will your audience be able to find your content? Organic vs. paid distribution. Content strategy: Present a comprehensive plan that outlines the target audiences, types of content, and distribution channels.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Marketing Insider Group

NOVEMBER 18, 2020

Quality news, information, and stories will always attract an audience. The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. Even in today’s competitive landscape. Source: SEMRush.

Forecasting 333

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 333

Contently

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. In order to reach the c-suite of tomorrow, Dell knew it had to target a younger audience with an emphasis on social impact stories.

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Case Study Case Studies Studies Brand Identity 132

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. You’re a big proponent of the concept of “storytelling through data.” Then, it’s about measurement.

Storytelling 56

Storytelling Process Advertising Agencies Brand Identity 56

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. This blend ensures that content is produced quickly and maintains the high-quality and unique touch that audiences crave. Producing varied character descriptions for storytelling.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? Can your audience relate to this? Where does it fit? Brand Purpose.

Storytelling 61

Storytelling Marketing Strategy Marketing & Strategy Brand Identity 61

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You own the messaging, distribution, and context of the content you create.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Here’s how you can overcome 2023’s biggest marketing challenges by adapting your content marketing strategy to the needs of your target audience. Increasing Competition. Find Your Niche.

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Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. The third biggest trend is employee activation.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Content Marketing Institute

OCTOBER 15, 2017

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process. It focuses on “help” content.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Anyword

FEBRUARY 3, 2020

The Building Blocks of Audience Development. How do you define Audience Development? A lot of the discussion about what audience development is and where it fits within a modern publisher can be traced to a seminal article on Digiday from half a decade ago. How Audience Development Impacts the Bottom Line.

Ad Building 40

Ad Building Webinar Metrics Top of Funnel Lead Ranking 40

Trade Press Services

DECEMBER 26, 2023

They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company. Clearly define your target audience. Before diving into the details of a case study, it’s crucial to first identify the audience you want to connect with. Who are the buyers of your services or products?

Case Study 52

Case Study Case Studies Practices Best Practices 52

Anyword

JANUARY 15, 2020

From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. Leaning on two of their most valuable assets — storytelling expertise and hard-earned audience trust — many publishers have turned to branded content campaigns as a viable way to support their bottom lines.

Advertising Agencies 98

Advertising Agencies Brand Identity Branding Content 98

Contently

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. They build deeper relationships with their audience, dominate search, and see compounding ROI as their engagement and audience grows.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Anyword

JUNE 18, 2019

Distribution is Informed by Content. Today, almost every branded content campaign is distributed on content distribution platforms in addition to the publisher’s website. The Guardian US creates a bespoke distribution plan for every piece of content , built around the intended audience and KPIs of the campaign.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

33Across

MAY 11, 2022

Shinez, a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 45M readers, partnered with 33Across to help them to address their (seemingly) unaddressable inventory. Shinez drives social traffic and builds loyal audiences to their.

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Case Study Case Studies Studies Storytelling 62