Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. While we may think of content marketing as a modern concept, brands have been using stories to convey ideas to their audience for hundreds of years. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Biznology

JUNE 24, 2016

I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Hijacked Hashtags.

Twitter 136

Twitter Work Management Aggregators Marketing Management 136

Marketing Insider Group

JANUARY 4, 2021

There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. You’ll need to consistently produce content with keywords that match how your audience searches. Distribution plan: Now that you have content, how will you distribute it?

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Trade Press Services

FEBRUARY 26, 2024

Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers. Producing and distributing content that resonates with audiences is no easy task. Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Convince & Convert

DECEMBER 29, 2017

If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Here’s a look at a powerful story of how NetApp and Cisco, along with partners, overcame similar challenges in order to increase FlexPod’s digital presence and engage with its technical audience.

Campaigns 155

Campaigns Ad Building Opt-out Paid Search Agency 155

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Reach 97% of US internet audience.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Sharpspring

APRIL 29, 2020

Most of your posts should be designed to provide your customers with useful information or help them solve a problem. One strategy I’ve used in the past when promoting a campaign is posting on different days of the week and different times of the day to capture different audiences. Targeting Your Audience.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Trade Press Services Newsletter

JANUARY 4, 2024

Audiences have come to expect authentic human connection and tailored brand messages. Use this opportunity to get to know your audience on a deeper level. Your content should focus on addressing the questions, needs and pain points of your target audiences. Don’t overlook the importance of effective content distribution.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. Content is a broad umbrella term for any type of consumable information developed by an individual or organization, whether print, digital, textual, visual, or auditory. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Digital marketers should put themselves in the shoes of their target audience.

Paid Content 283

Paid Content Social Media Promotion Media 283

The Mx Group

AUGUST 24, 2018

The content distribution strategy can make or break its success. As the go-to agency for a wide portfolio of B2B clients, we’ve tried and tested a number of distribution models and methods. Social media: Make your audience aware you’ve written something new. When you post your content on Twitter, be sure to @mention them!

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Content Standard

OCTOBER 23, 2018

Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. Establishing and maintaining a schedule for your content strategy communicates something of your brand attitude to your audience and shapes expectations for your brand, both from users and search engines.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Sprout Social

APRIL 16, 2024

By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business.

Keywords 99

Keywords Template Analysis Barriers 99

SocialPilot

APRIL 15, 2024

By monitoring your competitors’ post performance, you will get an idea about the ‘audience’ that actually converts. You could make use of the Facebook lookalike feature which enables you to create an audience similar to yours. Finally we find people similar to them and create the ‘Lookalike’ audience. Did you hear it right?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Anyword

JANUARY 31, 2019

Most people have one or two sources they turn to daily, and rely on their networks on platforms like LinkedIn, Twitter, and Facebook to fill in the rest. Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. Distribution is now the key for effective storytelling.

Storytelling 44

Storytelling Emarketing Aggregators Newsletter 44

Sprout Social

DECEMBER 1, 2016

Now more than ever it’s important that social messages are shared at the right time, to the appropriate audience and on the proper social network. Our team uses Sprout’s publishing toolset to schedule, target and distribute social content. Within Compose, the social team can target posts based on geolocation and audience demographic.

Organization 84

Organization Correlation Distribution Custom Publishing 84

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Design an eye-catching profile.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The trick here is to only include information that’s actually important to know. Sometimes, knowing your customers can enact social change as well as increase brand affinity.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Anyword

FEBRUARY 3, 2020

The Building Blocks of Audience Development. How do you define Audience Development? A lot of the discussion about what audience development is and where it fits within a modern publisher can be traced to a seminal article on Digiday from half a decade ago. How Audience Development Impacts the Bottom Line.

Ad Building 40

Ad Building Webinar Metrics Top of Funnel Lead Ranking 40

Trade Press Services

MARCH 11, 2024

Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. Audience behavior has changed a lot in terms of how they’re consuming things, but not necessarily in terms of what is valuable to them.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Content Standard

NOVEMBER 20, 2018

The inner cover was also prime real estate meant to attract audiences to explore the brand’s video studio. Last week, the brand’s content asset entered my Twitter feed with something more interesting to offer than a Tweet promoting their latest 10-percent-off deal. Boosted Content via Custom Widgets.

Promotion 67

Promotion Marketing Budget Advertisements Advertising 67

Brandpoint

OCTOBER 12, 2020

I sat down with David Olson , our Senior Vice President at Brandpoint, to get his take on distribution and what PR and communications professionals can do to make sure their brand gets in front of their target audience. Q: What is the best timing for media distribution and placements this election season?

PR 139

PR Distribution Paid Search Agency Content 139

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Think about tone The internet is full of noise, and your audience can easily get distracted by it.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. Information and imagery on culture, careers, training, diversity, etc., Twitter (now X) has lost much of its business audience and interest from B2B companies.

Social Media 131

Social Media Media B2B B2B Thought Leadership 131

Brandpoint

AUGUST 17, 2022

I sat down with David Olson , our Senior Vice President at Brandpoint, to get his take on distribution and what PR and communications professionals can do to make sure their brand gets in front of their target audience. Q: What is the best timing for media distribution and placements this election season?

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Buffer

JANUARY 11, 2023

Figure out where your audience is There are a ton of potential options when choosing which social media site to be active on. From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Porch Group Media

NOVEMBER 7, 2018

How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories. Twitter has 328 million monthly active users. While Facebook can be a lucrative advertising and marketing channel across industries, many brands are unsure how to target audiences in the light of recent changes at Facebook.

Advertising Agencies 53

Advertising Agencies Ideal Customer Profiles Advertisements Advertising 53

Sprout Social

MARCH 7, 2022

You get romanced by charts, figures and juicy audience insights. You deserve real-time insights, unfiltered audience opinions and speedy results. Brand surveys measure how an audience thinks and feels about a brand. These surveys are designed to gauge overall brand health and perception with specific audiences.

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

The Lead Agency

APRIL 13, 2023

The very popular marketing automation software, HubSpot can attribute its success to how it creates informative blog posts, ebooks, and webinars that educate prospects on marketing strategies and how their product addresses common challenges, leading to increased conversions.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62