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Online Persuasion: How to Write to Create Desire

Writing on the Web

When writing online , how can you appeal to readers’ emotions on a business-oriented site? If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Stephen Denning writes about this in his book The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content. Digg this!

30 Awesome Blogging Guides, Tips and Resources


7 Tips for Blogging – Maybe Your Most Important Social Media Activity for Business by SocialSteve’s Blog. Blogging Tips and Guides. 5 Tips to Becoming a Top Blog in Your Industry by Social Media Examiner. Five Tips to Make Company Blogs Worth Reading by Marketing Profs.

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Best LinkedIn Guides, Tips and Tactics of 2010


9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. “The revamped profiles allow page administrators to highlight particular products or services and tailor product lists to different types of audiences. Digg this!

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. How can you write blog posts that stimulate readers to think and even actively participate?

Writing Web Content: 5 Simple Steps for Results

Writing on the Web

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. Write a few sentences out about the problem. Digg this!

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should. Write something that adds value instead. Write something that educates, inspires and informs your audience.

Best Content Marketing Guides, Tips and Tactics of 2010


10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Digg this! How many times have you heard the expression “content is king?&#

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. Digg this!

Why You Should Be Happy Before You Blog

Writing on the Web

Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Who is your audience? Get clarity, and then go into the right mindset before writing a word. Digg this!

Best Email Marketing Tips, Tactics and Metrics of 2010


Email Marketing Tips and Tactics. The key is to optimize the relevance and value of the incentive offered while minimizing friction (your target audience’s concerns about subscribing). 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Digg this!

Blogging Is Good Business – 8 Tips To Get It Right

Marketing Insider Group

The B2B Marketing Insider Blogging Tips. After just a year, I am in no way an expert, but people have asked me what tips I can offer when starting a blog. Audience first. I know this from writing great and terrible blog titles. Top N tips… are good.

Best Social PR Guides and Tips of 2010 (So Far)


Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Digg this!

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! link] 4 Tips for B2B Marketing on Facebook | eCommerce 101 [.]

Neuroscientists Discover “WIIFM” Center in Brain…

Writing on the Web

We can write better content because we understand how consumers make decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. Digg this! 10 Conversion Tips from Brain Science.

3 Easy Tips to Target Readers with Your Content

Writing on the Web

You may be on your keyboard all day and night, writing about content that you are knowledgeable and passionate about. You know that what you are writing makes sense, and more importantly, your expertise could change someone’s outlook, or even their life! If you’re one of those individuals, you can change that by following one or more of these easy tips. Maybe you just need to inform a wider audience that you are indeed out there. Digg this!

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions. Digg this!

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High Quality Content Sites Is What Google Wants

Writing on the Web

Although I’m a long way from being algorithm-savvy and an SEO wizard, you can’t go wrong with these 4 tips. Here’s another tip: If you want to gain mastery in SEO optimized posts for your blog, consider purchasing Scribe SEO Optimizer. Digg this! Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. 4 Time-Saving Tips for Social Media Marketing. What Are Your Target Audience’s 5 Top Web Sites?

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36 (of the) Best Facebook Guides, Stats and Rants of 2010


How can you stand out from the crowd, grow your fan base, get “likers&# to come back to your page, engage your audience, target your prospects, conduct research, and basically prove to the CFO that all of this work isn’t just a colossal waste of time? Digg this!

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Social Media Marketing Tips, Tactics and Guides. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Digg this!

Writing The Naked Blog: Dress Up Your Words

Writing on the Web

What can you learn about blog writing and content marketing from the theater? This means that the audience has to work harder than usual. And it works, since the audience has to stay alert and active. Blog writing is similar. Digg this!

Writing Better Web Content: Ask what? Who? Why?

Writing on the Web

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored.

Blog Writing: What Can We Learn From Reality TV?

Writing on the Web

(Guest Post: I’m on vacation, so I invited Tim Handorf to write a guest post. Tim writes on the topics of online colleges and universities. As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. Digg this!

20 Expert Tips for Better Facebook Marketing


That's why we've gathered the following 20 expert tips to help you take your Facebook marketing to the next level. It’s not enough to be broadcasting promotional messages — brands should make an effort at engaging with their audiences. What other expert tips would you add?

Digg 11

What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? But unless you know what your audience wants, you’re shooting in the dark. Digg this! Related posts: Social Writing: Don’t ignore networking sites. Writing Better Web Content: Ask what?

How to Write an Effective Business Blog


Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. Who should write for your blog? Anyone in your company with 1) halfway decent writing skills and 2) knowledge of value to your customers and prospects. Digg this!


How to Use Article Marketing as Part of Your Social Media Strategy


By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else. Digg - A really popular news/bookmarking site that can bring your articles massive exposure.

Content Marketers Answer the $64,000 Question…

Writing on the Web

What does it mean to write content that “engages&# readers? Here’s a summary of the ideas, in case you’re in a hurry: Make sure content is relevant to your audience and helps them with an issue they have right now. Tell the audience a story. Digg this!

Social Media Marketing Tips from the Experts: Rick Burnes


The type of content you develop and share should be what’s important to your audience, not just information about your products or services. In order to generate quality leads, it’s imperative to know your audience and write for them. Digg this!

10 Ways to Make Content More Engaging

Writing on the Web

Actively listen to your audience and respond to their needs. How do you write content that engages readers? Digg this!

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Facebook Marketing Tips and Tactics. Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Shama Hyder writes that “It seems like every day we wake up, Facebook has implemented a new policy or added a new dimension overnight.&#

Best Search Engine Marketing Tips of 2009, Part 1


In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns. Digg this! What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates?

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. They try to appeal to everyone, and don’t clarify who their target audience is. Digg this!

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33 (of the) Best Marketing Strategy Guides and Insights of 2010


While you won’t find much in the way of “tips and tricks&# in this post, you will find guidance on answers to these big-picture marketing questions and more here in some the best marketing strategy guides and insights of the past year. Digg this!

Content Marketing Ideas: Rethinking Blogging

Writing on the Web

It was being able to speak with a world-wide audience. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business. Digg this!

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

“A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# Your audience’s needs. “When you write about me, I want to pay it back.

21 Tips to increase blog traffic from

Anything Goes Marketing

There is a great article on tips to bump up and improve your blog traffic on called " 21 Tactics to Increase Blog Traffic ". A few interesting notes: They suggest that the best blog domain is one that is in a subfolder off of your main domain like Tips on writing titles: Write for audience and for search engines. Great tip!! Only submit 1 in 20 - interesting Other then that, most of the tips were pretty basic but worth reading.

Best of 2009: SEO Tips, Part 1


SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Thomas McMahon serves up more tips for using Google’s webmaster tools, including how to spot site errors such as broken links, analyze meta and title tags, and identify a site’s top keyword search queries. Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends. Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld. Digg this!

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I’ve taught the solutions many times, for example, I’ve packaged them in my Time-Saving Tips for Blogging program. Digg this!

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Werent you worried about a shortage of readers and topics to write about? Then, he writes succinctly and effectively.

Marketers: How To Get Noticed by “Influencers”

Modern Marketing

Much of the debate germinated from the article “Is the Tipping Point Toast?,” While both are important – because they reach different audiences and yield different feelings in the reader – most people still view traditional media as more influential. Why do people write?