Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Start creating journalistic content by getting to know your audience, referring to high-quality sources, and writing for readability. How Do Journalism and Content Marketing Differ? You have to know your audience.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

AUGUST 21, 2023

It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. They can help you optimize your marketing efforts, engage with your audience more effectively, and most importantly, drive business growth. GA4 (Google Analytics 4) isn’t just any old update.

Features 221

Features Work Management Privacy Marketing Management 221

Marketing Insider Group

DECEMBER 18, 2023

Every product is different. Effective marketing works in reverse. If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. There are many brands that offer ways to simplify and automate work. Traditional marketing starts with the product.

Marketing Strategy 232

Marketing Strategy Marketing & Strategy Work Management Product 232

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. The difference? Users flock to LinkedIn seeking work opportunities and network growth. It makes sense.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. There are differences, however. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Positional will help you make the right content for your specific audience segment(s). Maybe they never really did?!

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. Appealing to Personality for Lead Generation Often B2B demand and lead generation strategies and marketing efforts fall short due to the overwhelming volume of content bombarding the audience. Watch this webinar from our partner, OneNineFive.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. Each of these tactics has different requirements in terms of length, tone and function.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Zillow decided to take things a step further by tapping into audience insights, taking their content beyond the surface level of housing.

Rules 148

Rules Planning Brand Identity Branding 148

Content Marketing Institute

FEBRUARY 28, 2024

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.

Business 104

Business Marketing Strategy Marketing & Strategy Content Marketing 104

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Navigate the Channel

JANUARY 8, 2024

What’s working? These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. How does that work exactly? However, it can be difficult to do so when different channels have different best practices and requirements. [It]

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. This precision targeting ensures that your message resonates with the right target audience. The key lies in understanding where your target audience spends time and focusing efforts to ensure optimal engagement.

Advertisements 99

Advertisements Advertising Allocation Planning 99

Content Standard

APRIL 19, 2024

Struggling to cut through the noise and reach your ideal audience? With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. This hidden problem must be addressed before the audience can achieve their goal.

Enterprise Management 90

Enterprise Management Design Work Management Brand Identity 90

Anyword

MARCH 25, 2024

The Challenge: Reaching the Right Audience Faster WardsAuto was struggling to effectively engage their target audience with the right content, and the team had a lack of relevant data to help guide their efforts. To see my team use data differently while thinking creatively… It’s not possible without a tool like this.

Efficiency 98

Efficiency Content Click Rate Creativity 98

sagefrog

APRIL 16, 2024

They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts. What’s the Difference Between Ideal Customer Profiles & Buyer Personas? Creating Buyer Personas that Work Combining Buyer Personas & the Buyer’s Journey for Effective Marketing What is the B2B Buyer’s Journey?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Dig deeper: How to overcome marketing budget cuts and hiring freezes Focus on value and affordability Messaging that works during times of prosperity isn’t likely to resonate when times are tough. Digital platforms also foster interaction.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

Tiecas

APRIL 5, 2024

In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Each one has different content needs at different stages of their buying journey. An industrial marketing strategy defines your goals, audience, and content mix.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Top Rank Marketing

FEBRUARY 12, 2024

Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Visitor Queue

MARCH 17, 2024

With so many different kinds of technology at our fingertips, it can be tricky to know what kinds of B2B digital marketing strategies will work the best for your business. Digital marketing is constantly evolving.

Marketing Strategy 86

Marketing Strategy Marketing & Strategy B2B Marketing B2B 86

SocialPilot

JANUARY 21, 2024

Well, the algorithm only affects the ranking of organic posts, meaning that paid ads remain a great opportunity for you to reach your audience. Boosting a post can help you grow your audience, increases engagement and build brand awareness. And more importantly, you’ll have better chances of reaching your target audience.

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Launch Marketing

JANUARY 11, 2024

It is particularly important to establish a strong brand identity as this is how your customers, prospects and general audiences will come to recognize your business. Articulating your mission and value-add signals to customers what you will bring to the engagement and what they can expect when working with your organization.

Lead Generation 92

Lead Generation B2B Marketing Lead Scoring Lead Ranking 92

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. Every business is different,” Meta’s Bui told MarTech. More questions? More personal questions? Isn’t this digital marketing heresy?

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Launch Marketing

AUGUST 16, 2023

For B2B startups, email marketing is the perfect tactic to reach a broad audience and distribute important content and information directly into the inboxes of your audience. As a startup, it is critical to get your messaging, content and product offerings in front of your audience.

Startups 117

Startups Marketing AI Email Marketing Practices 117

SocialPilot

FEBRUARY 11, 2024

Top Influencer Marketing AI Prompts Based on Various Categories So, how can AI and influencer marketing work in tandem to create exceptional results? It’s more about finding an influencer whose style, audience, and values align with your brand. This isn’t just finding someone with millions of followers.

Sales Management 90

Sales Management ROI Planning Work Management 90

SalesIntel

APRIL 17, 2024

Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. It also enables you to test different versions of emails, and improve their call-to-action buttons. Which Types of B2B Emails Should You Send to Your Audience?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Litmus

APRIL 17, 2024

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences. And today, we’re announcing three exciting new features (including one of our most-requested features by customers!)

Click Rate 89

Click Rate Display Email Campaigns Validation 89

Scoop.it

FEBRUARY 1, 2024

Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Top Rank Marketing

APRIL 1, 2024

When you don’t know what content already exists — or the quality of that content — any efforts to create new content may actually work against your overall search performance. This lays the groundwork for all the work that comes next. This makes managing a content strategy harder than it needs to be.

SEO 93

SEO Content Keywords Analysis 93

Optinmonster

JANUARY 29, 2024

Here’s how you work it out: Step 1. Calculate How Much You Spent To Produce the Content Even if you produce your content in-house, there’s still a cost attached, because you’re paying the content creator’s salary or work done by other departments.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Martech

APRIL 1, 2024

Building a good audience and segmenting it based on attributes like intent and value is crucial for success. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience. However, it’s important to approach retargeting with a strategic mindset.

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. What works for a hamburger juggernaut will most likely fall flat for a government agency. How do they expect us to sound?

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Optinmonster

MARCH 21, 2024

This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage. Step 1: Define Your Audience The first step in setting up a retargeting campaign is to define the audience you want to target.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Linkedin 99

Linkedin Analytics Work Management Marketing Management 99

Optinmonster

APRIL 10, 2024

Marketers who use emotional intelligence to develop highly successful campaigns share these 3 elements: They deeply empathize with their audience. Remember Apple ’s ‘Think Different’ commercial from 1997? In the time before the internet, brands marketed to a broad audience. But at what expense to your audience?

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88