Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Trade Press Services Newsletter

FEBRUARY 1, 2024

What do you have to offer your target audiences? Then use it to connect with your target audience in an authentic way. When you’ve been creating content in the same industry for a long time, developing fresh ideas every day can be challenging. Connect with someone who knows your industry but has a different perspective.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Topics covered in SaaS content are often technical.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Webbiquity

APRIL 13, 2022

However, B2B SEO is a different animal from consumer-focused strategies. The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently. The first step in B2B is to create a buyer persona , but this differs from consumer versions. Understand the context behind keywords.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Like other social media sites, LinkedIn attracts professionals from various industries. The difference? This is particularly true if your brand speaks to niche audiences. It makes sense.

B2B Marketing 127

B2B Marketing B2B Planning B2B Thought Leadership 127

Go Beyond SEO

APRIL 16, 2024

A professionally designed Pest Control Website can make all the difference in expanding your customer base and increasing your revenue. Additionally, a visually appealing website design that reflects your brand identity will make a lasting impression on your audience, instilling trust and credibility in your business.

Design 78

Design Marketing Websites Effectiveness Lead Ranking 78

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. Understanding the types of B2B influencers Recognizing the different types of influencers will help you understand the different roles they can play in your strategy. Success, however, is not guaranteed.

B2B Thought Leadership 115

B2B Thought Leadership B2B Thought Leadership B2B Marketing 115

Lead Forensics

APRIL 18, 2024

They’re in the right industry, with the right job title, the appropriate budget and a problem you can definitely fix. Because of this, some organizations have a very clear cut buyer persona they find simple to create, and others have multiple personas, often industry-specific, as they cater to a large audience.

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. As the brand’s social team, you hold the keys to the most direct connection the brand has with its audience. You want to visually tell a story the C-Suite, your target audience, can understand. Context is key.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Tactics 108

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. ” Thought Leadership vs. Both require organizations to create content on topics relevant to the target audience.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. Your Essential Guide to Proven Strategies & Tactics.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

sagefrog

APRIL 16, 2024

They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts. What’s the Difference Between Ideal Customer Profiles & Buyer Personas? Here, they evaluate and compare different options to find the best fit for their needs. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. People are used to tablets, phones, and laptops today versus a printed publication.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Prospects and clients need different types of content depending on their stage in the buyer’s journey. One way to consider these content types is through their lifespan and relevance to the reader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. Category interest — Middle of the funnel (MOFU). Brand recall.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is different because buying decisions are made by teams, not individuals, so the buying journey is more complex, and usually longer, than for consumer purchases.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Convince & Convert

JANUARY 31, 2024

Who is my target audience? You can make it simpler by using color coding to use different colors for different clients or different types of projects. Likewise, you can contact social media influencers , bloggers, or other online personalities to promote your content and reach a wider audience. Absolutely!

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Digilant

DECEMBER 19, 2023

With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more. Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Convince & Convert

DECEMBER 15, 2023

At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Your audience is more aware now than ever before and taking every decision after considerable research. You can use industry-standard keywords and grab attention with your distinct achievements.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may notice some overlap between the challenges for different roles.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

The Lead Agency

APRIL 2, 2024

What is B2B SEO SEO, as we all know, is the meticulous process of tweaking and optimising different digital marketing efforts to enhance a website’s visibility in search engine results. The goal is to attract and engage potential business clients by demonstrating thought leadership, relevance, and the unique value your business offers.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Trade Press Services

FEBRUARY 26, 2024

Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers. Producing and distributing content that resonates with audiences is no easy task. Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 104

Webinar Metrics Tips Marketing AI Social Media 104

Spiralytics

MARCH 27, 2024

The goal is to draw in and retain target audiences while achieving specific goals. Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. Businesses today are becoming more reliant on online content to reach their audiences. The variety goes on.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Martech

SEPTEMBER 21, 2023

This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. They use algorithms to analyze a variety of data points (i.e.,

Ideal Customer Profiles 114

Ideal Customer Profiles Marketing AI Profiling Personalization 114

Launch Marketing

NOVEMBER 8, 2023

Why Buyer Personas are Important for Startups Marketing can only be successful if it focuses on a specific audience. This is one of the main reasons buyer personas are important for startups; it defines the audience for their business. Think of this stage as building the framework for your different buyer personas.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. Digital platforms also foster interaction.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. The only difference is experience level (most people working in social aren’t entry-level or freelancers). That person being white and woman-identifying.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Stevens & Tate

FEBRUARY 16, 2024

Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences.

Social Media 101

Social Media SEO Optimization Media 101