Content Standard

APRIL 19, 2024

A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. Struggling to cut through the noise and reach your ideal audience? With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel.

Enterprise Management 91

Enterprise Management Design Work Management Branding 91

SendX

MARCH 7, 2022

Even after putting hours of hard work into designing an enticing email for your audience, weren’t the results as expected?

Design 195

Design Practices Best Practices 195

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. This trend has stuck. This is no longer the case.

Design 94

Design Trends Marketing Websites B2B 94

SmartBug Media

JUNE 26, 2023

But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. How Does Design Impact Email Success? A well-designed email does more than look good; it has the power to drive customers and prospects to feel a certain way, engage with your brand, and take a desired action.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

BOP Design

OCTOBER 18, 2022

At Bop Design, our team lives and breathes B2B website design and development on a daily basis. But we live in reality and we know that not everyone is as well-versed in B2B web design. As such, we’ve pulled the internet and have responded to the most commonly asked questions about web design for B2B.

Design 107

Design Marketing Websites B2B Advertising Agencies 107

Stevens & Tate

APRIL 4, 2023

If your website is the foundation for all of your online marketing efforts, then consider implementing a growth driven design. It is true that when properly implemented, traditional website designs can still be very effective. However, growth driven designs have their own set of unique advantages worth taking a look at.

Design 110

Design Marketing & Strategy Paid Search Agency Marketing Websites 110

BOP Design

OCTOBER 20, 2022

Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. What Should Be Included in a Website Design System?

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. A good content writer will produce work developed with well-defined goals. Remember: High-quality, audience-driven content will help drive efficiency. Choose the right writer for the job.

Efficiency 136

Efficiency Design SME Budget Programs 136

SendX

JULY 11, 2020

And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. But if you're not a professional designer or can’t write HTML codes, the task of designing an email may seem a bit daunting. These are Stripo & Chamaileon.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

JULY 11, 2020

And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. But if you're not a professional designer or can’t write HTML codes, the task of designing an email may seem a bit daunting. These are Stripo & Chamaileon.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

Stevens & Tate

JANUARY 10, 2023

Your website design is arguably the most important element of a successful inbound marketing strategy. When it comes to designing your website, there are two main ways to go about it. What Is A Growth Driven Design? The Three Phases of Growth Driven Design. The Three Phases of Growth Driven Design. Launch Pad.

Design 92

Design Buyer Personas Buyer's Journey Inbound Marketing 92

Stevens & Tate

FEBRUARY 7, 2023

Here are the following components of web design that will modernize your website: Top 5 Components Of Web Design To Modernize Your Website 1. Minimal Design In some cases, especially when it comes to your website, less is considered more. Minimal design also helps your company appear more professional.

Design 111

Design Marketing Websites Mobile Advertising Banners 111

Spiralytics

FEBRUARY 1, 2023

Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement. Knowing the ins and outs of user experience , our web design team has created a list of dos and don’ts of mobile UX design. This is what we call bad UX design.

Design 115

Design Practices Mobile Marketing Best Practices 115

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Why B2B Email Design is Important to Your Brand. Email Design Structure.

Email Marketing 116

Email Marketing Design B2B Marketing Practices 116

BOP Design

JUNE 22, 2023

A guide to crafting a B2B web design that provides a great customer experience and improves conversions. The success of a B2B website design depends on its ability to convert visitors into new clients. The Bop Design team put together this comprehensive guide to help you build an effective new website.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Stevens & Tate

DECEMBER 12, 2022

Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. The Importance of Package Design to Your Brand. 7 Package Design Tips for Creating a Strong Brand. Brand Storytelling Using Your Package Design.

Design 122

Design Branding Brand Identity Storytelling 122

Litmus

JUNE 8, 2023

Now, that said, there’s loads of ways you can work to make your emails more accessible. Accessibility, especially in design, is less about flipping a switch—although we do have a switch for that —and more about changing how you think about design in the first place. Why design visually accessible emails in the first place?

Design 87

Design Tips Wikipedia Features 87

Bluetext

FEBRUARY 26, 2024

Sometimes referred to as “Night Mode”, “Shadow Mode” or “Dark View”, this dark mode is a design term used to describe a low-light user interface that uses a dark color as the primary background color, reversing the default light-on-dark design that designers have used for decades. Good thing Bluetext has got you covered.

Design 47

Design Marketing Websites Trends First-Mover Advantage 47

FunnelEnvy

JUNE 12, 2023

Even companies who’ve been in their industry for many years and have deep knowledge of their audiences have to rely on their predictions based on the trends they’ve observed in the past. That’s why ensuring your headlines are effective is essential for any industry-targeting audience. Incorporate jargon without overdoing it.

Landing Pages 73

Landing Pages Design Conversion Best Practices 73

BOP Design

JUNE 13, 2023

Ensuring accessibility has become an essential aspect of B2B website design and development , guaranteeing that individuals with disabilities can access and use websites or mobile applications without encountering access barriers. Dictation Software Works with voice commands. Runs by keyboard command instead of a mouse.

Design 62

Design Marketing Websites B2B Guidelines 62

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. But just how important is design? Design isn’t as important as you might think.

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? ” One way is by leaning into email design trends. Minimalism. Shape trends.

Marketing AI 99

Marketing AI Design Email Marketing Trends 99

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. As UX designers, you know the value of a good call-to-action (CTA). Image credit: Bambi Corro III.

Design 235

Design SEO Tips Lead Scoring 235

Litmus

OCTOBER 3, 2022

All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers. In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. What’s an email footer?

Design 94

Design Practices Best Practices CAN-SPAM 94

Tomorrow People

MARCH 6, 2018

They’re digital designers, too. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. Everyone’s got an opinion on design. Because the criteria for judging graphic design and page layout are the same as judging content : objective.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” GET THE GUIDE More email marketing role specialization means more value Fighting to convey the complexity and labor of email marketing work is such a common experience across our community.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Velocity Partners

AUGUST 16, 2023

Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally replace creatives obscures how it could help them do better work, faster. Can Midjourney sub in for your designers? OK, enough with the philosophizing.

Design 74

Design Generation B2B Ethics 74

Litmus

JUNE 8, 2023

Now, that said, there’s loads of ways you can work to make your emails more accessible. Accessibility, especially in design, is less about flipping a switch—although we do have a switch for that —and more about changing how you think about design in the first place. Why design visually accessible emails in the first place?

Design 68

Design Tips Wikipedia Features 68

Launch Marketing

OCTOBER 27, 2021

6 Tips to Create Effective Graphic Design for your B2B Company . Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. Why is good graphic design important? . CTA: Ensure your designs are aligned with your brand identity. Graphic Design Tips.

Design 118

Design Paid Search Agency Effectiveness Tips 118

Vision6

AUGUST 8, 2023

But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? Join us as we delve into the realm of pixels, proportions, and precision, and uncover how the right email banner dimensions can transform your email into engaging works of art. What is an email banner?

Banners 52

Banners Design Template Mobile Marketing 52

Scoop.it

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. Building the right website architecture First things first, it’s important to keep in mind that good web design starts with good website architecture.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77

Walker Sands

OCTOBER 19, 2023

As we weighed options, we watched about a dozen videos to compare different brands, models and design features. B2B companies especially benefit from video content, with motion design and videos enabling straightforward explanations of complex concepts. Recently, my wife and I decided to buy a new couch.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Heinz Marketing

JUNE 25, 2022

Four Commitments Audiences Want from their Speakers. It’s useful to think of a set of commitments that a speaker makes to an audience. If these (implicit) commitments are adhered to, the audience will get a complete sense of a persona from the speaker, one that is memorable, effective, and well-rounded.

Design 96

Design Effectiveness B2B Thought Leadership B2B 96

Hubspot

APRIL 27, 2021

The biggest lesson I've learned in working with clients was the importance of setting expectations from the very beginning. Another way to set expectations is by creating a design brief. Here's everything you need to know about what to include in a design brief and the templates that will help you create one quickly.

Design 83

Design Template Paid Search Agency Budget Programs 83

Navigate the Channel

AUGUST 18, 2022

However, you only reap these benefits if your logo design is spot on. A bad logo design can turn people away from your company and even discourage consumers from buying your product or service. How do you avoid a “bad” logo design? Define your audience. Start your design in black and white.

Design 65

Design Planning Paid Search Agency Trends 65

Brandpoint

MAY 3, 2023

That’s where a well-designed website comes in. Let’s explore six manufacturing websites that have taken website design to the next level. From clean and modern designs to high-quality images and videos, these websites have incorporated key design elements that effectively tell their story to their clients.

Design 62

Design Marketing Websites Examples Best Practices 62

Stevens & Tate

JULY 7, 2023

Creative and well-designed packaging will always impact the sale of your products. So, the first thing when choosing a package design company is to find one that can bring the best design. Your designs should relate to your products in terms of graphical presentations, color, typography, shape, and format.

Design 59

Design Paid Search Agency Companies Work Management 59