ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising


And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled. “No

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.


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Forget Demographics: Target Audience Mindsets in Seven Steps


In fact, stripped down to its core purpose, big data simply means you have enough information to allow you to be more helpful for the audience who is most likely to want information from your organization. Here’s how to dig deeper with audience targeting.

How To Find Your Perfect B2B Facebook Target Audience


Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. What you need to know about building B2B audiences on Facebook.

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. Matched Audiences on LinkedIn. One of these is matched audiences.

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How to Define & Target Your Target Audience


From a young age, we’re taught to identify target audiences, interpret them, and then make calculated decisions based on how we believe we can get them to do what we want to accomplish. That’s because you understand your target audience.

Audience Targeting and Why It’s Important


When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. Targeting Options in ad Vantage.

Demographic Segmentation: What Is It & How Can You Use It?


The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Don’t get me wrong—personas can be great for understanding your audience at a surface level. You’ll have to dig deeper to get a good grasp of your audience’s backgrounds. Andi has 1.5

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Demandbase estimates that the traditional display model results in 67 percent of all ads being served to unintended targets.).

Discussing the Importance of Strategic PPC Audience Targeting


Social media platforms like Facebook, Instagram, and LinkedIn rely on audience data almost exclusively to help businesses target their aids, but it’s equally relevant for… Performance Marketing audience targeting demographic targeting location targeting performance marketing PPC Performance remarketing audiences

100+ Social Media Demographics that Matter to Marketers in 2020


Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Simple: The best social media marketers know where their audience is. General social media demographics.

How to Find Your Target Audience


The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. This approach shows the company's deep understanding of marketing to multiple target audiences. What is a Target Audience?

Top LinkedIn Demographics That Matter to Social Media Marketers


It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them.

Why Limit Your Reach? Audience Targeting without the Cookies


The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it’s also an opportunity for artful advertisers to establish stronger data practices. Audience Targeting without Third-Party Cookies. Implement MAID targeting.

Why Limit Your Reach? Audience Targeting without the Cookies


The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it’s also an opportunity for artful advertisers to establish stronger data practices. Audience Targeting without Third-Party Cookies. Implement MAID targeting.

Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data


My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” Since then, no solutions have been able to offer business audiences like Bizo did. Innovation can be tricky.

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.

27 Top Facebook Demographics that Matter to Social Media Marketers


Facebook demographics reach farther and wider than any other social media network. In some places, Facebook’s audience has shrunk. In other areas, audience sizes are growing. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. Facebook’s ad audience growth rate fell to 0.4%.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021


In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Gone are the days of audience segmentation by “adults ages 25 to 54.”.

How to create marketing that sings—with the most effective marketing personas


Email marketers (and marketers in general) are constantly looking for better ways to connect with their audiences. While there are a lot of fancy new tools and fad strategies designed to do just that, one of the best ways is to get to know your audience.

You Can Now Target G2 Intent Audiences Directly In Metadata


Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. G2 provides best-in-class intent data, while Metadata provides the audience targeting, campaign execution and optimization.

What Is Demographic Segmentation, & How Do You Do It?


But if you have no idea what I’m talking about, then you’re not in Dannon’s target audience. When the creatives at Dannon were brainstorming their Oikos Greek Yogurt commercial that would air during the Super Bowl in 2014, they knew they had to resonate with as much of their their target market as possible, which was most likely young-to-middle aged adults. Now, if Dannon’s target market consisted of young kids or older adults, they probably wouldn’t have went this direction.

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Work Demographics. Generate knowledge and awareness of your offerings to these audiences: Job Title. Target fans of your competitors.

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Audience Targeting: What It Is and Why You Need It


For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). What is audience targeting? Audience Targeting Tips.

5 Foolproof Ways to Improve Brand Trust with Content Marketing


Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences.

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What are Psychographics? How to Use Psychographics to Create Content that Drives Results


Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience


We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In The challenge arises when you apply that to outbound mass marketing; without the right targeting and segmentation strategy , you might as well just walk over to that aforementioned security guard and give yourself up.

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

What’s very clear is that today’s kids and teenagers—the target demo of the future—have a unique relationship to content. No one understands this better than Gen Z, the most likely demographic to run “finstas,” or Fake Instagrams where they can post privately for close friends without the fear of public backlash. But that entire generation is getting ready to replace millennials as the world’s most desirable target audience.

How Behavioral Targeting Gets Your Content Seen By the Right Audiences


If you're like almost half of marketers , your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. This increases the impact ads have on audiences.

Unfair Advantage: How AI Targeting Creates Big Value


How you can create your unfair competitive advantage by applying AI to lead targeting. We explore how the process of targeting leads is broken in most businesses and why this can’t be solved by people alone. The journey they’ve been on to find their sweet spot in the market where a) the process of ‘Targeting’ was very broken and b) utilize technology in such a way it ‘enables the human spirit’, is fascinating. Artificial Intelligence B2B Targeting/Audience

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Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. But how do you reach this group without understanding the demographics of social media across networks?

How to Find and Target Your Social Media Audience (Free Template)


Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. Target audience definition.

How to Get Started With LinkedIn's New Website Demographics


Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. In other words, it sheds light on which types of professionals are visiting the site, to help you better target content and ad campaigns. It filters this audience according to eight criteria: Job title.

How to Use Facebook Audience Insights for Precise Ad Targeting


Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact with your audience. What is Facebook Audience Insights? It’s a tool to better understand your Facebook audience. Facebook Audience Insights (FAI) shows you aggregate information for three groups: People connected to your Page. People in your Custom Audience. And, to find more people in your targeted audience.

What a Social Media Target Audience Is and How to Find It


It's important to keep that concept in mind when you're learning about social media target audiences. Since you can't target everyone (though you can sell to anyone), you have to define, identify, and understand your audience so you can speak to them on social media.

Leveraging Social Media to Find Your Audience


Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. For businesses with an established online customer base, delve into your web analytics solution to identify key demographic information about customers that convert.

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Marketing Envy

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Imagine if you could break down your website traffic by job title, industry or job seniority, and then create effective content and ad campaigns to target individual personas based on this information. LinkedIn Website Demographics allows you to do precisely that. Reading time: 3 great mins. This is huge.