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Five Demographic Characteristics to Consider When Building B2B Buyer Personas

Launch Marketing

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

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Demographic Segmentation: What Is It & How Can You Use It?

Unbounce

The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Don’t get me wrong—personas can be great for understanding your audience at a surface level. Let’s start with demographic segmentation. This practice will define your audience in more detail than a high-level persona.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Multiple targeting options (e.g.

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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. Matched Audiences on LinkedIn. In my last post , I discussed a few different options for targeting on LinkedIn. One of these is matched audiences.

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Advertising in local markets: A playbook for success

Martech

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. There are also national brands that want to expand in specific local markets.

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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Know your target audience. Use targeted keywords. Utilize social media targeting. Source: Pixabay.

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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. AI is a readily available tool that you can access whenever you want to obtain new information about your audience.