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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Marketing automation platforms can help with segmenting users based on different criteria.

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Demographic Segmentation: What Is It & How Can You Use It?

Unbounce

The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Don’t get me wrong—personas can be great for understanding your audience at a surface level. Let’s start with demographic segmentation. This practice will define your audience in more detail than a high-level persona.

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Five Demographic Characteristics to Consider When Building B2B Buyer Personas

Launch Marketing

But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics. Having a thorough understanding of your target audience’s demographics can help guide many aspects of marketing, ultimately leading to marketing and business success. .

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Building Buyer Personas: How to Drive More Leads for Your Startup

Launch Marketing

These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers. Some demographic components include age, education, job title, geographic location and gender.

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How To Get Started With Email Segmentation

Salesforce Marketing Cloud

How can AI help you improve your email segmentation efforts? These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. Email segmentation is about having a meaningful conversation with each member of your audience.

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How Marketing Segmentation Puts You Ahead of Your Competitors

ClickDimensions

Market segmentation is a powerful tool to help businesses target specific groups. Did you know that 80% of audiences prefer to do business with businesses that personalizes their experiences. Similar in that both enable you to identify your target audience’s most important attributes.

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Exegraphics – What They Are & How They’re Changing B2B Marketing

The Point

In more modern terms, this means that in order to drive conversions, and pipeline, and revenue, targeting the right audience is paramount. Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit.