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5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. to build personas by analyzing a sample of your existing customers.

Trending Sources

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

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Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

6 types of content your readers hate

Biznology

If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. Make sure nobody finds the content offensive, and you won’t accidentally offend your audience.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.

How to Get More Targeted Leads (a B2B Playbook)

SnapApp

From improving customer loyalty to lead nurturing, brand awareness, and engagement. In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . Drive targeted referral traffic. .

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” Users can then specify the corporate roles they want to target.

Five Strategies for Improving Customer Experience

Webbiquity

As a marketing professional, you understand customers are your firm’s most valuable assets. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Does it encourage customers to stay, browse, and purchase?

Is your brand making maximizing interest from potential customers?

Biznology

Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage.

Google AdWords Adds “Customer Match” to Their Targeting Arsenal

Fathom

Finally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. Google was not an innovator nor early adopter with this targeting technique as 3 rd party retargeting vendors and DSPs have coined this tactic as “CRM Retargeting”. In addition, Facebook calls this “ Custom Audiences ” where Twitter defines this as “ Tailored Audiences ”.

How to Choose Target Accounts

LeanData

They all were tempting targets and just begging to be hit so you could win a prize. But in order to do that, you first have to ruthlessly narrow that large pool of possible accounts – the endless line of ducks – down to only the most promising targets. “It’s

7 key roles in digital marketing

Biznology

The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. ” Naturally, if it is the thing your target audiences consume, having an expert content strategist is crucial.

Why Agencies Should be Using Custom Facebook Audiences

ActiveDEMAND

Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices – targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like Facebook Ads.

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How to bootstrap your influencer marketing program

Biznology

Influencer expert, Kyle Wong says, “Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers.”. That helps potential customers find your business when search online.

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How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. How do you use email marketing to tell stories to engage your audience? Jeremy Duerksen is CMO at Peaksware.

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Lead your customers to your best online content: here’s how

Biznology

The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers.

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5 Ways to Get Personal With Your Audience at Scale

Modern B2B Marketing

Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Practically speaking, from top-to-bottom, do all of your activities begin and end with your target audiences in mind?

Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

Slack calls itself a messaging app for teams to make their working lives simpler, more pleasant, and more productive. Because your audience likely is already on Slack, you minimize the switching cost for potential community members. TARGET AUDIENCE.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Marketers use a lot of different strategies to gain an in-depth understanding of their customers and prospects.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? How to condense your product information and marketing messages into a two-minute (or less) video.

2 applications of marketing AI

Biznology

In light of that, AI seemed too cutting edge for our target audience. Suppose you want to serve content to your audience based on their interests, as Netflix does. Every video in the collection is tagged for genre, topic, intended audience, and a load of other attributes. If you want to serve more relevant, personalized content to your audience, you need rich and accurate tagging. We also can arrange keywords by business unit, brands, and products.

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Read this article before you start a social media program

Biznology

To be successful it needs objectives, target audiences, a strategy to meet those objectives and a way of knowing whether or not your efforts are paying off. But no complex, expensive, high-risk product or service is ever actually sold on social media.

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Target Your B2B Display Ads More Effectively with HG Audience

HG Data

We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital advertising. HD Audience Overview. Our customers use HG Audience segments to: Conquest, attack, and displace competitive technologies and services.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Building A Highly Targeted B2B Facebook Ad Campaign. Like many other marketers, we achieve this by implementing digital advertising to increase brand awareness amongst our target audience. But it’s historically known as a platform that’s best at targeting consumers.

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3 Easy Tactics to Get Personal with Your Audience

Modern B2B Marketing

Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Are there content types or product pages they never click on? Last product purchased (text or picture). Targeting and Personalization

Personalizing for Alternative Audiences

Bound

As Director of Product Enablement and resident platform expert, Adam is the go-to resource for new users and veterans alike. The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Want to learn more about audience segmentation?

Using Customer Contact Data to Tell Better Marketing Stories

Act-On

If the stories are true, there was a day – long ago – when marketing with your gut and creating general, positive experiences was enough to draw customers into your lead gen flows. When product sheets and face-to-face meetings closed deals. Shaping Customer Data into Stories.

How to Create Great, Targeted Content Based on Visitor Intent

Captora

Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read? Personalize : Write to individual customers and signal that your content is without a doubt what they’re looking for.

10 Types of Videos You Need to Push Your Audience Through the Funnel

Vidyard

–from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. during a presentation by digital video production studio Epipheo. Make sure it gets out to your audience!

Infer Makes Headlines with Latest Product Innovations

Infer

D’Arcangelo noted that this resulted in “far more efficient ad spend, ad targeting by channel, segmentation, sales operations tactics and lead flow strategy.”. We aim to extend even more value to our customers by expanding Infer’s partner ecosystem and deepening integrations.

10 Reasons why branding is even more important for start-ups

Biznology

And most certainly don’t realize the full potential for applying relevant branding principles to improve their marketing and communication practices, especially when faced with new competition, changing customer preferences or other market-based trends.

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Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Act-On

Just as you begin any marketing initiative by determining your ideal customer profile and buyer persona, the same applies to building out your ideal account profile. You really have to get creative and understand how to nurture audiences across digital channels.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. The latest evolution is with the advent of product ads. Facebook Dynamic Product Ads. Product Catalog Set Up.

Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are. If you are an Oracle Eloqua customer, navigate to the WeChat listing in the Oracle Cloud Marketplace to install the application. Product News

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new product is what’s really intriguing. This lets marketers target messages very precisely, with key capabilities like frequency caps and content sequencing.

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Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Podcasts Product Marketing

Why most B2B social media programs fail to generate real leads

Biznology

In reality, if you want to connect with qualified potential customers or clients, strategic partners, industry influencers, or the media and generate offline conversations for your business development or sales team, you’re going to have to work a little harder.

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