Exploring IT Audiences: Real-time, Custom Content Consumption Insights

Marketing Insider Group

One of the tools I have been using is Audience Explorer from Netline, which […]. The post Exploring IT Audiences: Real-time, Custom Content Consumption Insights appeared first on Marketing Insider Group.

Exploring HR Audiences: Real-time, Custom Content Consumption Insights

Marketing Insider Group

With a focus on building campaign strategies around targeted personas and customized content, the pressure is on. I started with looking at the IT audience. Audience Explorer is a way to leverage insights using data captured via millions of first-party engagements.

How Marketing Strategy Helps To Engage With Loyal Customers

Webbiquity

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Personalize the Customer Experience.

Digital audience targeting: Defining your audience, strategy, and goals

Choozle

The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience. That’s when knowing how to define your digital audience targeting comes in handy. Step 1: Audience.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. We need to speak in our audience’s language, not just our product terms. it front of a more precisely targeted audience.

7 Steps to Create B2B Content That Your Audience Craves

Webbiquity

The key is creating content your audience craves. B2B audiences don’t consume content the way that B2C audiences do. B2B audiences want data. For example, it’s great if your company can save customers 15% on average on their computer maintenance costs.

How to Speak the Same Language as Your Marketing Audience

Act-On

Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Surveys can help you, too – such as a poll to frequent customers. And then it’s time to write to your audience.

Three Golden Rules for Optimizing Customer Experience

Webbiquity

It’s the customer experience (CX) people have when doing business with you. According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. Customer service starts with getting the basics right.

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Announcing Audiences for Crimson Hexagon

Brandwatch Marketing

Learn about what Audiences can bring to Crimson Hexagon customers. Platform audience audience analysis audience analytics audience insights audience intelligence audiences Social media analysis

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

There are several social media networks out there that marketers can use to resonate with their target audience. However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms.

Survey 245

Finding Your Target Audience on the Web

Act-On

You've created your targeted audience's buyer persona, but do you know where to find them on the web? B2B Marketing Customer Marketing Marketing AutomationLearn why that's important.

Target 138

3 Reasons to Know Your Niche Audience

ConvertKit

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing.

The Ultimate Guide to Google's Custom Intent Audiences

SEMrush

What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns.

Intent 111

Report: CX Marketers Getting Audience Data from Wide Range of Resources

KoMarketing Associates

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. percent) claimed that they are tracking the customer experience via services.

Range 227

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Begin with a clear understanding of your audience. Review the demographics that make up your target audience. Once you've nailed down your target audience's makeup, it's time to focus on your goals. Remember to vary your content formats enough to keep your audience engaged.

Your Audience Called. They Say You’re Fired.

Act-On

Here’s how Joe Pulizzi frames this idea for content marketers, specifically “ content marketing non-believers ”: “Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Our audiences don’t need advertisements.

Content marketing personalization: know your audience

Biznology

Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith. First-hand customer data is hard to beat.

How to Understand Your B2B Audience Better

KoMarketing Associates

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. But fortunately, they need nowhere near a Coke-sized audience.

Customer experience enemy #1: the org chart

Biznology

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback?

Weekly Wisdom with Hannah Moyer: How to Use Custom Audiences

SEMrush

In this Weekly Wisdom, Hannah Moyer reviews how to use custom audiences to better target your potential customers and current customers on Facebook ads.

The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

Single Grain

Anyone can build a massive audience. So, here are the proven steps to building an audience in 30 days. If you don’t know what you want to say, your audience isn’t going to be engaged. If you're just launching, you won’t have an audience yet. The audience takes time.

You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences).

To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years. B2B Marketing News Industry News audience targeting B2B Marketing digital marketing

Target 189

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

3 Reasons to Know Your Niche Audience

ConvertKit

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level.

Make the Move to Audience-Centric Content in 6 Steps

Content4Demand

It’s so important that I decided to revisit a SiriusDecisions presentation about its Go-to-Market Execution Model in 2017 that helps ensure you’re transforming product-centric content to audience-centric engagement. Adding audience-centric fuel changes the outcomes. Audience Framework.

How Machine Learning Personalization Drives Meaningful Connections with Millennial Audiences

Modern Marketing

The world of social media has accustomed millennials to a highly personalized, “always-on” experience — and when a brand’s outreach fails to hit the right notes at the right moments, a hard-won customer relationship can instantly evaporate. An individually personalized email for every customer is the holy grail, but as your subscriber list climbs into the millions, manual personalization quickly becomes impossible.

5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost always stop once the lead becomes a customer and a conversion happens. Customers are fickle.

5 Tips to Start a Conversation with Your Audience

Marketing Insider Group

The post 5 Tips to Start a Conversation with Your Audience appeared first on Marketing Insider Group. Content Marketing content creation content writing Customer Satisfaction & LoyaltyFriends, Marketers, Countrymen lend me your ears.

How to Research Your B2B Audience

Marketing Insider Group

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, […]. The post How to Research Your B2B Audience appeared first on Marketing Insider Group.

How Well Do You Know Your Audience?

PureB2B

With content marketing, success sometimes lies in how well your content can tell a story and speak your customers’ language. To be effective with content, marketers must be able to not only tell a story, but to also communicate with customers in such a way that they hear the intended message.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.

Report: 34% of Marketers Say Their Company Only Analyzes 20% of Available Customer Data

KoMarketing Associates

Fospha recently conducted “The State of Marketing Measurement, Attribution and Data Management” report and discovered that more than one-third (34 percent) of marketers believe that their company only analyzes less than 20 percent of all customer data available to them.

Only 15.3% of Marketers Consistently Recognize their Audiences Across Channels

KoMarketing Associates

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. percent of marketers said they are able to consistently recognize their audiences across channels.

What is Customer Segmentation?

Evergage

Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?”

Just Asking For a Friend: Acuity Live Audiences

AcuityAds

It’s time to say goodbye to manual audience segmentation. Buyers need to cherry-pick from innumerable audience attributes, across many data sources, to build segments. Acuity Live Audiences. Acuity Live Audiences is an AI-optimized audience segmentation product.

Content Strategy Competency – Understand Audiences (Buyers)

Marketing Insider Group

These strategies naturally focus on the requirements and audiences of each function. The functions we’re talking about engage some version of the company’s “customers,” with messages and content that […].