Marketing Insider Group

OCTOBER 6, 2021

This is especially true when that new platform requires marketers to shift all of their existing videos from landscape orientation to portrait. Your target audience shifted to watching your videos on their smartphones a long time ago. There will always be a place for longer-form and widescreen videos.

Youtube 335

Youtube Marketing & Strategy Marketing Strategy Planning 335

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 290

eCommerce Social Media Tactics B2B Marketing 290

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. . Quick Takeaways.

Storytelling 338

Storytelling Video Marketing Product Tips 338

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. While we may think of content marketing as a modern concept, brands have been using stories to convey ideas to their audience for hundreds of years.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Navigate the Channel

NOVEMBER 6, 2023

Video has risen to the top as a content leader, and blog posts are still the method of choice when it comes to establishing your brand’s voice through writing: the key is to keep the content high-quality, engaging, and authoritative. Utilize social media to promote content and reach a wider audience.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost.

Top of Funnel 304

Top of Funnel Marketing Strategy Marketing & Strategy Planning 304

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Use these tips to give your audience an experience they’ll remember – and trust. Use these tips to give your audience an experience they’ll remember – and trust.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Existing users: 30% discount for a 6- or 12-month renewal (no promotion code necessary). Video Editing. Easily create your own videos. Have the tools in your marketing technology matrix kept up?

Budget Programs 327

Budget Programs Marketing Management Software Webinar Metrics 327

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Make technical topics exciting with video. Quick Takeaways.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Other people’s audiences. Basic Ways to Promote Your Webinar. Looking for simple, yet effective, ways to promote your webinar? More Creative Webinar Promotions.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

BenchmarkONE

MARCH 18, 2021

But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. In the digital age that we live in, traditional methods of promotion can often be overlooked. In the digital age that we live in, traditional methods of promotion can often be overlooked.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” Image: IAB. Why we care. Image: IAB. Understanding gamers.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Guidelines 106

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.

Paid Content 109

Paid Content Promotion Ideal Customer Profiles Tagging 109

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Generaitiv also has its own token, $GAI, which enables users to access premium features on the platform, such as custom AI model training.

Marketing AI 102

Marketing AI High Quality Lead Advertising Agencies User-Generated Content 102

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

Paid Search Agency 90

Paid Search Agency Features Personalization Ads 90

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. For brands big and small, growing a channel and dedicated audience is no small feat. The good news is that there are ways to increase your reach and move your video metrics in the right direction. Which videos yield the most subscribers?

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. Brand ambassadors are any individuals who promote the message, mission, products, services and reputation of your brand.

Work Management 105

Work Management Brand Identity Branding Peer-to-peer 105

BenchmarkONE

MARCH 18, 2021

But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. In the digital age that we live in, traditional methods of promotion can often be overlooked. In the digital age that we live in, traditional methods of promotion can often be overlooked.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Published on. Voice recording over your videos.

Budget Programs 120

Budget Programs Video Marketing Tools Marketing & Strategy 120

BenchmarkONE

MARCH 18, 2021

But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. In the digital age that we live in, traditional methods of promotion can often be overlooked. In the digital age that we live in, traditional methods of promotion can often be overlooked.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

Scoop.it

APRIL 13, 2023

720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. billion active users, and 68% watch a video to help them make a purchase decision. YouTube ads receive viewer attention 84% of the time, and users are three times more likely to watch a video tutorial or guide than to read it.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Only B2B

MARCH 13, 2024

It’s the best-promoted content that wins.” Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of revenue. Choose one that fits your budget and target audience.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Unboxing” the top 15 ideas for YouTube videos.

Youtube 128

Youtube Advertising Channels Video Marketing Paid Search Agency 128

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Run a Paid Promotion on Social Media. Share on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Outbrain

DECEMBER 19, 2022

You’ve done all the heavy lifting to produce a value-packed blog post that would resonate with your target audience and possibly even drive conversions. But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Identify your target audience. Take notes on the most popular videos and use them to come up with your own unique ideas. This is because that type of video is trending, proving its popularity.

Multi-Channel 132

Multi-Channel Marketing Budget Ideal Customer Profiles Viral Marketing 132

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. Sometimes, the right time to reach your audience is when they’re not shopping. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Martech

AUGUST 9, 2023

Creators are producing creative content aimed at entertaining, educating and inspiring a wider audience. Or Mark Rober , a science YouTuber with 24 million subscribers who launched a subscription box company for his audience. Creating a hit YouTube video, for example, requires: Developing a powerful concept and idea.

Advertising Agencies 85

Advertising Agencies Best Practices Paid Search Agency Youtube 85

Sprout Social

SEPTEMBER 16, 2022

Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. In this article, we’ll show you how to post a YouTube video on both desktop and mobile.

Youtube 107

Youtube Video Marketing Social Media Mobile Marketing 107