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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Why Sponsored Updates?

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Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue.

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How Storytelling + Data = The Most Compelling Content

Webbiquity

Storytelling is a powerful tool for building a long-term connection with your audience. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

This article dives into the what, why, and how of Gen Z subcultures in hopes to better understand the needs of one of today’s youngest target audiences. SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Expanding into new industries.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience. The more content you publish, the more exposure you give your brand.