Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Visit my website for more content on industrial marketing.].

Families of devices multiply publisher’s powers to control the world

Biznology

Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. Lesson for leaders.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Connect with Your Audience.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising

Zoominfo

And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled. “No

5 ways non-traditional publishers connect with audiences

Parse.ly

The digital media industry is not exactly heading into 2019 with unbridled optimism. An actual connection with the audience will make or break media companies going forward. As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. Harvard: Get specific about your intended audiences—plural.

How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. Why should businesses become publishers?

Problem-centric Industrial Marketing

Industrial Marketing Today

Industrial and manufacturing marketers are trained to sell solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? It seems to me that industrial marketers need to first focus on raising awareness of the problem before they can sell their solution. That’s what I’m calling problem-centric industrial marketing.

4 New Year’s Resolutions for Media Publishers

Liveintent

It’s not that we’re wishing our time away; it’s that there are two significant changes slated for 2022 that are just too big for the industry to ignore. Publishers’ first-party data is rising as the heir-apparent to third-party cookies. Find New Audiences.

Multi-Channel Publishing From Within Engage

RockContent

Engaging with your audience should be fun. Despite the chaos, there’s a certain level of excitement associated with reaching out and connecting with your audience. When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. They also know interacting with customers is just one of many areas that they’re responsible for.

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Those audiences come back regularly for highly relevant information and entertainment. So does your audience.

Lead your customers to your best online content: here’s how

Biznology

The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer. Good blog content has links to other content that your audience may find relevant to the topic you’re covering.

Link 123

Tough Choices Ahead for the Publishing Industry

Outbrain

How Outbrain Is Walking Away from Publisher Deals to Put the Emphasis Back on Audience. There’s an undeniable sea change that has taken place in the way audiences consume content across the web over the past 5 years. Audiences have been reduced to nothing but user traffic on these platforms to get more page views and clicks. Journalism, once a prestige industry, has been commoditized. Publishers have some major advantages that set them up to succeed.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

Report: Most B2B Event Marketers Focus on Customer Engagement

KoMarketing Associates

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Now, new research indicates that they are using this tactic to drive customer engagement more than ever before. B2B Marketing News Industry News B2B Marketing event marketing

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

It seems every industry shift this year has been a result of Facebook's friends-and-family. The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close.

60% Find Designing Effective Customer Experience Very Important for Competitive Advantage

KoMarketing Associates

Many marketers already know the importance of designing an effective customer experience to edge out the competition. Marketing to Enhance the Customer Experience. Customer Experience Industry News content marketing customer experience digital marketing

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. Or, perhaps a significant event or change took place in your industry.

How Publishers Can Drive Revenue Through Virtual Events

NetLine

For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Where Do Publishers Go From Here?

Take the lead, deliver the future, and rise to the top in four stages

Biznology

If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. Their new digital infrastructure is replacing leading companies in industries like publishing, media, retailing and products. Connected consumption will grow customer-vendor partnerships during every use of connected products. Real customer control of commerce will replace today’s customer-centered slogans.

Revenue Streams and the Publishers who Love Them

Anyword

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development. Publishers

10 Tips to Generate Content Your Audience Will Devour

BOP Design

When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content! Discuss Industry Trends. You and your team know your industry or the industries you serve very well.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

New growth strategies for publishers

ADmantX

Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Having been arguably the side of the industry most disrupted by digital and the continued rise of Facebook and Google, its online evolution has often been knee-jerk and short term in nature as it strives to remain relevant and read.

The Disruptive Forces Reshaping the Marketing Industry

Oracle

The rise of the internet and mobile devices is altering the way brands interact with customers and how those customers make purchasing decisions. At a recent panel discussion - formed part of the recent Modern Marketing Tour Melbourne, Australia conducted by Oracle Marketing Cloud featured three leading Australian marketers who shared their views on the forces shaping their industry. "Depending on the target audience we have nine different newsletters that go out.

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

Oracle

by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. The discussion has come full circle to AdExchanger’s inaugural Industry Preview event, which brought more than 200 marketers together this week at The Times Center in New York. Here are 10 notable takeaways every marketer should think about: Is 1:1 interaction with your audience actually necessary? Rebecca Lieb , Industry Analyst, The Altimeter Group.

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That was the advice from Joe Pulizzi (founder of Junta42 and co-author of Get Content Get Customers ) at a Content Strategy New England meetup last year.

5 New Year’s Resolutions for Media Publishers

Liveintent

5 New Year’s Resolutions for Media Publishers. Social platforms and Google AMP have provided reliable means to find the audiences necessary to drive ad impressions and win new subscribers. Diversifying the platforms you post to helps you cut through the noise and reach new audiences.

3 Industry Trends We Talked About at Keywee’s Digital Publishing Breakfast

Anyword

Last week, we got to spend the morning with 30 of NYC’s best and brightest from the world of digital publishing as a part of our Distributed Content event series. It was a treat having Keywee customers and friends from Bloomberg, Ebony, Business Insider, The Atlantic, Thrive Global, The Guardian, XO Group, and other leading storytellers join us for breakfast and small group conversations. On the publisher side, we’re seeing a more intentional content distribution strategy.

How AI Can Transform Poor Customer Service for the Airlines Industry

Martech Advisor

The global airline industry is growing at a lighting pace with nearly 8.2 As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. In 2018, the airline industry managed some 4.4

How small publishers can monetize increased traffic during COVID-19

Liveintent

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. ” So, how can local publishers better monetize this traffic?

10 Community management tools to engage with your audience

Sprout Social

To help your marketing team find the best options, we’ve put together a list of 10 different community management tools that are perfect for engaging your customer base and building a community. Social media marketing involves much more than just posting on social media.

How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec.

AI-driven Audience Segmentation Adds Value to B2B Marketing

TrueInfluence

For B2B marketers, audience segmentation can be a game changer when it comes to organizing audiences into smaller groups. How Audience Segmentation Delivers B2B Value. If you try to publish content that appeals to everyone, it’s unlikely you’ll get the specific results you want.