Marketing Insider Group

JUNE 8, 2021

For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Distribute this content where your ideal buyers can consume it (i.e., Below is a quick video with over one million views on setting SMART goals. Image: CMI. Image: CMI.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Marketing Insider Group

JANUARY 4, 2021

There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. You’ll need to consistently produce content with keywords that match how your audience searches. See video below for an SEO checklist). Focus on Organic SEO.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Reach 97% of US internet audience.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Trade Press Services Newsletter

JANUARY 4, 2024

Audiences have come to expect authentic human connection and tailored brand messages. Use this opportunity to get to know your audience on a deeper level. Create customized content that speaks directly to their needs, wants, and challenges. Don’t overlook the importance of effective content distribution.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. What is B2B content marketing?

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. Content is created to serve an audience, prioritizing timeliness over evergreen utility.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly.

Google 96

Google Keywords FAQ Custom Publishing 96

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. For brands big and small, growing a channel and dedicated audience is no small feat. The good news is that there are ways to increase your reach and move your video metrics in the right direction. Which videos yield the most subscribers?

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Brandpoint

JULY 8, 2022

In addition, finding ways to reach audiences in more impactful and relevant ways is getting more difficult and more important simultaneously. We take lightly branded content, like an article, video or design, and distribute it across our publisher network online. This allows for 240 million average site audience!

Distribution 83

Distribution Business Custom Publishing Promotion 83

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Launch Marketing

OCTOBER 18, 2023

As brand awareness increases, so will leads and customers. Here are a few tactics for promoting your new website: Distribute a Press Release. Ensure your distribution is to your target audience so that you are reaching relevant prospects. Another channel to reach a broad audience is through social media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Martech

JULY 20, 2021

Weber has a very active and engaged fanbase already and we wanted to utilize our loyal audience to create authentic content.”. Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”. They were excited to have the opportunity to share their experiences using video.

User-Generated Content 114

User-Generated Content Video Marketing Generation Marketing Management 114

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Distribute content in many places from one platform.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. Limited audience interaction. It fosters credibility and trust, encouraging long-term customer engagement and relationships and improving ROI.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Brandpoint

OCTOBER 23, 2020

This year has brought many unexpected changes: from the way we interact with the people in our lives, to how we do our daily tasks, and (quite possibly a marketer’s nightmare) how brands communicate with their audience. Videos and graphic assets. Enhanced amplification and distribution, also known as premium MAT releases.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. From thinking of new content ideas to adapting to new distribution channels, B2B content marketers were pressed to adapt. Uptick in video content.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Scoop.it

APRIL 13, 2023

720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. billion active users, and 68% watch a video to help them make a purchase decision. YouTube ads receive viewer attention 84% of the time, and users are three times more likely to watch a video tutorial or guide than to read it.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. 69% of marketers invest in SEO ( Hubspot).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Liveintent

FEBRUARY 28, 2023

Standing the test of time, email remains one of the most trustworthy and ubiquitous platforms for reaching audiences with programmatic ads. Meaning, if you’re not using email to launch programmatic campaigns and engage audiences at scale, it’s time to start. Leverage deal IDs for customized buys. Enter: email.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Buffer

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. themrspedersen Here’s exactly how to create a content plan packed with what your dream clients/customers want to see! Notion Price: Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks? Creating engaging videos?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Brandpoint

MARCH 30, 2020

Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. Creating frequent, short and readable blogs is much more effective than irregularly publishing long blogs. Make sure to post well-written, concise, clean copy.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

ClearVoice

AUGUST 14, 2023

For instance, increased brand awareness, new leads or prospects, more sales, and improved customer loyalty. That’s because content marketing has several moving parts: Content strategy Keyword research Writing Editing Publishing Promoting And that’s just for written content. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Liveintent

MARCH 5, 2020

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you! It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” She looked to her audience. ” Why?

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130