How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses.

Families of devices multiply publisher’s powers to control the world

Biznology

Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. So should publishers be focusing on a video monetization strategy?

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. We need to speak in our audience’s language, not just our product terms. it front of a more precisely targeted audience.

The Right Metrics for Measuring Audience Growth

RebelMouse

When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. As a publisher, this is a critical distinction when it comes to measuring engagement and loyalty. Creating Better KPIs for Audience Growth.

Multi-Channel Publishing From Within Engage

ScribbleLive

Engaging with your audience should be fun. Despite the chaos, there’s a certain level of excitement associated with reaching out and connecting with your audience. They also know interacting with customers is just one of many areas that they’re responsible for.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. What Does a Publisher Do?

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. Email marketing may seem old fashioned, but it’s having a renaissance in the digital publishing world.

Your Audience Called. They Say You’re Fired.

Act-On

Here’s how Joe Pulizzi frames this idea for content marketers, specifically “ content marketing non-believers ”: “Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Our audiences don’t need advertisements.

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further.

9 Keys To Brand Publishing Success

Marketing Insider Group

Brands are struggling to connect with their audience using traditional marketing techniques. And yet we continue to expect brands and publishers to engage with us directly. “The audience has spoken. It is not enough to publish great content.

[Storytellers Interview | Complex ] “Audience development has really become marketing.”

Keywee

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new.

What the slow death of B2B publishing means for marketers

Chris Koch

It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. Existing customers are also looking for new ideas.

Only 15.3% of Marketers Consistently Recognize their Audiences Across Channels

KoMarketing Associates

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. percent of marketers said they are able to consistently recognize their audiences across channels.

How to Understand Your B2B Audience Better

KoMarketing Associates

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. But fortunately, they need nowhere near a Coke-sized audience.

Lead your customers to your best online content: here’s how

Biznology

The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers.

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B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Between $35 and $65 per registration according to statistics recently published by Madison Logic. Some will be excellent, high quality targeted sites, others are probably just OK for your audience. Here are three alternative publisher lead generation programs you should consider: 1.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

Tough Choices Ahead for the Publishing Industry

Outbrain

How Outbrain Is Walking Away from Publisher Deals to Put the Emphasis Back on Audience. There’s an undeniable sea change that has taken place in the way audiences consume content across the web over the past 5 years. Second, they may know their audience better than anyone else.

Survey: Brands Aren’t Ready to Commit to Native Publishing

Contently

The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts.

Kindle Direct Publishing: How to Publish a Book on Amazon

ConvertKit

Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. You can create your own self publishing destiny! Key benefits of using Kindle Direct Publishing.

Why Publishers Need A DMP

Modern Marketing

Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences.

Calls to Action: How to Motivate Your Audience

B2B PR Sense

[Editor’s Note: One of our most popular posts is one we published on Calls to Actions. Theis post will show you how to motivate your audience to take that next step -- or rather, click. With so many factors, how can you choose the right combination that motivates your audience?

Report: 7 out of 10 Customers Want Marketers to Personalize Content for Them

KoMarketing Associates

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content.

6 Social Media Publishing Best Practices

Modern Marketing

It is a challenge to define the audience for a guide to social media marketing today. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development.

6 types of content your readers hate

Biznology

If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. Before you publish a blog post or send a tweet, run the content by several people at your company. Write for your audience instead of yourself.

47% of Customers Looking for a Personalized Buying Experience from Brands

KoMarketing Associates

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand.

3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back.

Great Content: 5 Rules for Delighting (and Engaging) Your Audience

ScribbleLive

Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. For marketers, this means we need to do more to engage our audiences before our minuscule window of opportunity closes.

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It’s Time To Act Like A Publisher [Slides]

Marketing Insider Group

When are we gonna start creating content our audiences actually want? but we have a long way to go before we start seeing more branded content that is actually helpful to our target audience. My message: It’s time to start acting like a publisher. . I’m mad.

Take the lead, deliver the future, and rise to the top in four stages

Biznology

If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. Their new digital infrastructure is replacing leading companies in industries like publishing, media, retailing and products. Connected consumption will grow customer-vendor partnerships during every use of connected products. Real customer control of commerce will replace today’s customer-centered slogans.

Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

If you don’t get that we need to start publishing, things are going to get ugly for us. The video is meant to inspire the creative genius that lives inside each and every one of you out there, to think about how we can use creativity and technology to better engage and reach new customers with stories they might like and could even love. It’s about creating content that connects with your audience, the people who matter for you and your business, through the stories they love.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers.

Why You Need Vertical Visuals If Your Audience is Mobile

Content Marketing Institute

According to Mary Meeker’s global trend study published by KPCB , Americans spend 29% of their free time watching video content vertically. As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential audience.

ScribbleLive Spark: Learn More About Your Audiences With Polls

ScribbleLive

In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). TL;DR.

5 Simple Steps for Building Your Owned Audience

DivvyHQ

They already had a big owned audience. . Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you. What is an owned audience?

Social media strategy leaders: Lisa Marcyes

Biznology

Host weekly live engagements via our social platforms ( #marketochat , FB livestreaming, Periscope #marketolive) so audiences can engage with industry experts in real-time. Customer support channel to answer inquiries and provide customer service. Customer LTV.

How To Think Like a Publisher

Fathom

In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. Traditional publishers understand what their audiences want, and cater content accordingly.