Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. from your marketing teams, include third-party research, industry-wide news and competitor analysis as well. Don’t just curate sales enablement content. Informative blog posts. Case studies.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. Branded content campaigns are instrumental in elevating brand visibility and fostering audience engagement. Get ahead with industry trends for next year!

Brand Identity 62

Brand Identity Branding PR Distribution 62

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . The marketing industry is influenced by many factors, such as developments in technology, economic trends and societal changes. Effective content marketing is tailored to consumers. Increasing Competition.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Can you tell us about your current role as SVP, Audience Development at Complex Networks? We certainly don’t.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Content Standard

DECEMBER 19, 2023

Instead, continue to produce high-quality, relevant content that resonates with your target audience. Focus on long-term growth: Prioritize building brand awareness and establishing yourself as a thought leader in your industry. Maintain human oversight for brand consistency and audience relevance.

Terms and Conditions 84

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 84

Salesforce Marketing Cloud

AUGUST 29, 2023

Throughout her career, she has shown a unique ability to connect with her audience on a personal level, delivering an innovative brand experience with each album, tour, and style change. She connects with her audience by sharing her personal experiences, opinions, and emotions — showing that she’s unafraid to be her true self.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Depending on your audience, tapping into fear, uncertainty and doubt could be a powerful storytelling tactic.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This present approach has a better chance of converting an audience into leads. What Is Demand Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. With AI, you can amplify your content syndication marketing strategy , captivate your audience, and drive meaningful engagement that translates into B2B sales.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Content Standard

DECEMBER 27, 2018

There are very few industries these days that change as quickly as social media. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. Consumers are looking for more engaging interactions with brands and becoming more invested in in-depth brand storytelling content.

Social Media 111

Social Media Social Marketing Media Planning 111

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. Understanding audiences on global scale.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Scoop.it

MARCH 7, 2023

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. As one of the most valuable content formats , podcasts will definitely be of use to any organization that wants to educate its audience.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Power Duo: Visual Storytelling and Advertising.

Advertising Agencies 158

Advertising Agencies Brand Identity Branding Paid Search Agency 158

Content Standard

AUGUST 31, 2018

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Are Your Brand Storytelling Senses Tingling? Proving that no industry is safe from disruption, Warby Parker has changed the eyewear game since its founding in 2010. Warby Parker.

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

Content Standard

JULY 28, 2016

The second culling occurs when a new industry matures and buyers coalesce around a handful of companies that have emerged as leaders in the space, abandoning the second- and third-tier entrants. Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

ClearVoice

JANUARY 26, 2024

But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. User-Generated Content: UGC also requires an investment — from curating to repurposing. from their office (we hope for your sake, anyway).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

APRIL 12, 2019

Each iteration disrupted entire industries (bye bye, Blockbuster) and created new ones (hello, Hulu and Amazon Prime Video). Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Then came the ever-evolving personalization algorithms.

Enterprise Management 85

Enterprise Management Content Marketing Brand Identity Branding 85

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Leverage Surveys. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. Through its industry-leading e-commerce platform, Amazon offers advertisers the opportunity to reach consumers at various touchpoints throughout their purchasing process, from product discovery to checkout. billion in 2023.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Let’s tackle the most obvious pick right off the bat.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

FEBRUARY 16, 2022

A good hook is imperative for holding your audience's attention, and ultimately convincing your audience that you're worth hearing out. A competitor I've worked with in your industry saw 37% audience growth and 12% increase in sales as a result of implementing a strong Instagram influencer strategy using our social media tool.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Content Standard

MAY 6, 2022

Instead of treating marketing like a relationship with their audience, it’s become a performance. Is it scattered in a few places to sell a certain product to a certain audience at a certain time? They want to see information aligned to their industry, budget, or business model.

Brand Identity 69

Brand Identity Branding Digital Marketing Funnels Top of Funnel 69

seo.co

JANUARY 10, 2022

And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. This is because the audience finds video content more compelling and visually appealing than simple text. As a result, Google push sites that comprise videos.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Seismic

APRIL 29, 2021

Across every industry, companies are rethinking their business processes and entire segments are reorganizing to break down silos and improve productivity. Seismic’s sales enablement platform sellers to tailor content and presentations to specific audiences while ensuring they always have the latest and greatest content available.

Design 52

Design Buying Cycle Marketing Management Digital Transformation 52

Content Marketing Institute

MARCH 30, 2018

After all, to attract and retain an audience, we need people to believe the content we’re creating. I came across an example of content that deliberately rises above the ploys in the home design content industry. But the negativity wears on the rest of the audience and the content creators. Non-Obvious trend: Back-storytelling.

Curation 109

Curation Content Marketing Proposals Dwell 109

Convince & Convert

FEBRUARY 1, 2016

Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer.

Top of Funnel 106

Top of Funnel Tips Digital Marketing Funnels Touchpoints 106

Sprout Social

APRIL 28, 2020

Perhaps different audiences—yourself, the team, management, leadership—benefit from different cadences. To close the gap, we need thoughtful data storytelling focused on audiences’ desired outcomes. Social data overwhelmingly tells you what is important to your audience. The tools you’ll use.

Social Media 117

Social Media Media Enterprise Management Thought Leadership 117

seo.co

FEBRUARY 16, 2021

And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. This is because the audience finds video content more compelling and visually appealing than simple text. As a result, Google push sites that comprise videos.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Learn how she engages audiences with her question series on Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93