Scoop.it

JULY 2, 2019

Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point. The benefits of content curation are endless. Curated content takes less time to generate and publish. It engages your audience. It connects you with influencers and big names in your industry.

Curation 53

Curation Organization Peer-to-peer Marketing Automation Services 53

SmartBug Media

JUNE 13, 2023

Sometimes, the right time to reach your audience is when they’re not shopping. Such features offer instant access to your audience, plus an added level of exclusivity because the time frame to view the content is limited. If you use Instagram and Shopify separately, they may cater to two different audiences.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. A proven system that yields results, regardless of industry segment? Create content your audience loves. This means if your audience is primarily on LinkedIn, go for text posts.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

KoMarketing Associates

JULY 11, 2019

Add your industry. Use Hashtags. Each LinkedIn Page can be associated with up to three hashtags. Hashtags have had their challenges on LinkedIn, but they do work on the platform now. Including your three most valuable hashtags on your Page is a good idea. Add your website’s URL. Add your phone number.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Harmonize visual aesthetics, tone, and messaging to foster recognition and trust among your diverse audience base.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. Each social media platform has its own personality, audience, and format.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Webbiquity

MARCH 7, 2019

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Use Targeted Social Media Ads.

Social Media 202

Social Media Promotion Creativity Media 202

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. When reputable brands endorse your content, their audiences will likely view your brand favorably.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Only then can they create content that resonates with that audience.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Scoop.it

JANUARY 14, 2021

Your content has to resonant with your audience — they’ve got to feel it. Here’s the thing, your audience does not care about you. One more thing… Your content should build trust among your audience. Follow brands, industry influencers, and users in your niche. Find the best content to curate.

Social Media 71

Social Media Media Curation Content 71

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. Provide insights on how it impacts [Target Audience] and include a question at the end to encourage engagement and discussion.”

Examples 78

Examples ROI Planning Work Management 78

Circle Studio

MAY 26, 2022

Taking advantage of trending social platforms to engage with your target audience can position you as a more forward-thinking and approachable company and help you reach more people. Because of the nature of TikTok’s algorithm, your content is likely to reach your intended audience. Is My Audience on TikTok? In short, yes.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Biznology

NOVEMBER 2, 2017

Plus, it comes with automatic hashtag suggestions too. The key to an effective social media presence is content curation. The Sniply content curation tool lets you brand any piece of content you share with a floating custom CTA you can use to direct anyone back to your site. GetResponse. Unless, of course, you have Sniply.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. It’s key to reaching untapped audiences, while getting your employees more engaged. From deep thought leadership to relevant memes commenting on industry insights, content is powerful. The project owners can be responsible for overseeing or actively: Curating content for employees to share.

Linkedin 114

Linkedin Paid Content Tips B2B Thought Leadership 114

EveryoneSocial

JULY 11, 2023

Clearly, companies must find innovative ways to cut through the noise on social media and engage with their audience. ChatGPT has revolutionized our approach to social media, with its ability to understand context and generate creative share copy with hashtags and emojis. Use hashtags effectively. Curious to find out more?

Marketing AI 52

Marketing AI Work Management Social Media Marketing Management 52

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Actively gather and and curate user-generated content. The reality?

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. With it you can extend your reach, find new audiences, generate leads and find top talent all while amplifying brand awareness. One way is through brand advocacy.

Brand Identity 128

Brand Identity Branding Word of Mouth Social Media 128

ConvertKit

AUGUST 17, 2020

And a smaller audience paying close attention will be far more likely to buy from you or work with you than a broad but disinterested audience. You'll learn how to uncover the types of content your audience loves, build relationships with influencers and colleagues, and improve your engagement rates—all in only an hour or so each week.

Click Rate 103

Click Rate Eye-Tracking Guidelines Curation 103

SocialPilot

MARCH 8, 2024

Learn About their Target Audience Once you get clarity about your client’s social media goals, figure out who is their target audience. Your aim here is to have a deep understanding of your prospect’s target audience so that you can create their marketing personas. What is their job profile? Income range? Where do they reside?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. These metrics are crucial for understanding who is dominating the conversation, how your audience feels about your competitors and, most importantly, how you stack up against them.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

Sharpspring

DECEMBER 9, 2022

Therefore, it’s is a great marketing channel for almost any business, no matter their industry. It’s a versatile, dynamic platform that makes it easy to provide value to your target audience. Content is truly king, as anything that doesn’t resonate with your ideal audience on TikTok quickly fades into the feed.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. By sharing tests, results, and case studies, you can demonstrate your expertise and provide valuable insights to your audience. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too!

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

Sprout Social

JANUARY 10, 2019

Beyond the ability to schedule your Instagram content , our platform includes a comprehensive dashboard breaking down your top-performing content and audience growth. Another key component of Instagram growth is not sucking at hashtags. Businesses can search by industry or specific tags based on what they’re looking for.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout’s listening tools help you track and analyze conversations, brand mentions and industry trends so you can identify influencers and brand advocates. Track audience reactions to marketing campaigns. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Hubspot

SEPTEMBER 11, 2018

Micro-influencers, or people with a small number of followers compared to the big players, see the most engagement out of their audience. It's the same concept for micro-influencers -- with the right strategy, your audience will begin to see you as one of their real friends. Know your audience. Use hashtags and geotags.

Tagging 101

Tagging Demographics Trust Marketing Press 101

Hubspot

FEBRUARY 18, 2020

Essentially, social listening is the process of monitoring what people are saying about your brand or industry online. Additionally, you can follow certain keywords, topics, or hashtags to see what's going on in your industry. You can answer questions like, "When does my audience interact more?" Engage with your audience.

Social Media 65

Social Media Social Marketing Automation Work Management 65

Integrated B2B

JUNE 16, 2020

The content on your LinkedIn page should be about your organization or your industry. By providing high-quality content about your organization or sharing industry knowledge, you are demonstrating thought leadership and putting a stop to propaganda. Using hashtags on LinkedIn. The same may be said about hashtags.”

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Sprout Social

MAY 23, 2023

You need to make sure what’s happening on your social channels is human-fed and human-curated. So if there’s anyone in any industry that needs the latest information, it’s not going to know the latest trends.” Social media listening can uncover trends among your audience. You’re going to be steering the ship.

Marketing AI 134

Marketing AI Social Media Trends Work Management 134

Sprout Social

AUGUST 8, 2019

In simple terms, it gets you face-to-face with your prospective audiences and can earn you a ton of additional organic engagement outside of your follower base. The Instagram Explore page is the network’s source for real-time content curation. With that in mind, ask yourself: What does your target audience look like?

User-Generated Content 94

User-Generated Content Tagging Cross-Selling Social Media 94

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Valasys

OCTOBER 11, 2022

Building connections in your industry or keeping in touch with your colleagues, landing your first job, or getting back to work after a significant break. While curating content on LinkedIn one needs to make sure that the content is precise and explicit. This downgrades the content score of that content.

Linkedin 52

Linkedin Lead Scoring Lead Ranking CAN-SPAM 52

Sprout Social

MAY 8, 2019

As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. To figure out what performs the best among your audience, you’re going to need to experiment. Experiment with branded and industry hashtags. Customer photos. Bite-sized videos. See how that works?

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Walker Sands

AUGUST 10, 2021

The meteoric rise of TikTok changed the course of the industry and altered the way people use social media. TikTok’s user algorithm is the one every other social media company wants to beat, but it’s also the best-kept secret in the industry right now. That doesn’t mean it’s a bad platform for reaching niche B2B audiences.

Enterprise Management 52

Enterprise Management Work Management Brand Identity Branding 52

EveryoneSocial

JUNE 29, 2022

you work in a creative field vs. a highly regulated industry like financial services ). Highlight What You Can Do For Your Audience. So make sure your personal brand and the value you can deliver to your audience is clear and consistent in everything you post. But it’s a mistake to make it all about you. Pin Your Best Content.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56