Remove audience landing-page
article thumbnail

15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate. Engagement : Enhancing interaction with the target audience.

article thumbnail

B2B Advertising KPIs: Tighter Alignment, Better Results

Zoominfo

Click-Through Rate Click-through rate (CTR) measures how often someone clicks on an ad, based on the number of times the ad is shown. CTR is a great indicator of campaign interest, but like clicks, can also be misleading without the right context. 03% CTR Campaign B: 100,000 impressions and 50 clicks =.05% Low clicks?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

article thumbnail

PPC for Manufacturers: Use it to Boost Sales & ROI

Go Beyond SEO

PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. Targeted PPC campaigns allow manufacturers to reach the right audience at the right time. This level of visibility can be instrumental in boosting brand awareness and driving traffic to their website.

PPC 78
article thumbnail

7 free ways to drive traffic to your landing page

ConvertKit

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. But you’re only doing yourself and your audience a disservice if you keep yourself small and hidden away.

article thumbnail

What is CTR and 7 Things You Must Know to Improve It

Outbrain

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? Does CTR affect your SEO?

CTR 52
article thumbnail

Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. Manipulating CTR.

CTR 120