The Forward Observer

FEBRUARY 23, 2024

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. It’s crucial to adapt to these changes, understanding that what worked in the past might not yield the same results today.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. Predictive Analytics AI-powered predictive analytics enables marketers to pinpoint potential leads and target audiences with a higher likelihood of conversion.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Anyword

MARCH 25, 2024

The Challenge: Reaching the Right Audience Faster WardsAuto was struggling to effectively engage their target audience with the right content, and the team had a lack of relevant data to help guide their efforts. To see my team use data differently while thinking creatively… It’s not possible without a tool like this.

Efficiency 98

Efficiency Content Click Rate Creativity 98

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Marketing AI 108

Marketing AI Efficiency Creativity Copywriting 108

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends.

Marketing AI 92

Marketing AI Content Marketing Enterprise Management Planning 92

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. Your audience is your muse.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Trade Press Services

MARCH 18, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. If working with a literary agent, the agent will handle the pitch on the author’s behalf.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection. Like with all advertising, strong creatives are at the heart of success.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. The problem, she said, is often the creative, which on LinkedIn needs to be thought out.

Lead Gen 97

Lead Gen Paid Content Social Media Sales Qualified Leads 97

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 115

Advertising Agencies Brand Identity Branding Marketing & Strategy 115

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

Martech

APRIL 1, 2024

Building a good audience and segmenting it based on attributes like intent and value is crucial for success. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience. However, it’s important to approach retargeting with a strategic mindset.

Paid Content 83

Paid Content Campaigns Allocation Marketing AI 83

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Dig deeper: How to overcome marketing budget cuts and hiring freezes Focus on value and affordability Messaging that works during times of prosperity isn’t likely to resonate when times are tough. Digital platforms also foster interaction.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences. Which platforms work best for B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. A note on size.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. In the shift to enterprise solutions, Canva’s audience expanded to teams within the organization that use Canva’s tools together. The “What Will You Design Today?” Why we care. and Australia.

Marketing AI 113

Marketing AI Tools Enterprise Management B2B 113

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. To spark some creativity, here are five innovative interactive trade show booth ideas you can incorporate into your next event: 1.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Top Rank Marketing

FEBRUARY 26, 2024

Explore case studies and work examples from past campaigns to verify that the agency has been able to follow through and deliver for tech clients. #3: It can be a struggle to closely follow all of the external forces and factors impacting your business category and audiences. 4: Brings creativity to the table. Contact us today.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Stevens & Tate

NOVEMBER 14, 2023

Visual content plays a crucial role in capturing and retaining the attention of online audiences. Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO.

Creativity 87

Creativity Optimization SEO Content 87

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. They overcame the misconception that influencers are not limited to one-size-fits but a versatile approach that works wonders for SaaS. The activities are planned to attract a larger target audience to their conference.

Case Study 90

Case Study Case Studies Work Management Studies 90

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior. As a result, you want to entice your audience to take action by creating an elevated sense of anticipation.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Thanks to advancements in remote work technology and the growing demand. The goal is to draw in and retain target audiences while achieving specific goals. The variety goes on.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Stevens & Tate

OCTOBER 18, 2023

Consequently, forging partnerships with suitable agencies can enable you to efficiently engage your intended audience, foster brand recognition, and generate sales. They can effectively utilize their local expertise to craft advertising campaigns that deeply resonate with your intended audience’s specific preferences and needs.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Sprout Social

FEBRUARY 7, 2024

All you need to do is choose a promotion goal, define your audience and set your ad duration and budget. How to use TikTok promotion Whether you want to get more followers on TikTok or convert more followers into paying customers, TikTok promotions can help you reach your marketing goals faster and tap into new audiences.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Content Standard

APRIL 19, 2024

Struggling to cut through the noise and reach your ideal audience? With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. This hidden problem must be addressed before the audience can achieve their goal.

Enterprise Management 91

Enterprise Management Design Work Management Brand Identity 91

Contently

JULY 27, 2020

As Branded has repeatedly revealed in its newsletter, many display campaigns end up in unsafe brand environments—surrounded by bigotry and misinformation—and simply don’t work. Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out? Content Strategy.

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

illumin

APRIL 23, 2024

However, others show up, putting in the work to build a better future for our planet. When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives. Without action these campaigns will fall flat – no matter how creative, colorful, or memorable they may seem.

Paid Search Agency 52

Paid Search Agency Ads Best Practices Youtube 52

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business. How do brand collaborations work?

Brand Identity 111

Brand Identity Branding Advertising Agencies Cross-Selling 111

Choozle

NOVEMBER 7, 2023

In the non-stop scroll of the digital world of today, capturing the attention of your audience is a challenging endeavor. We emphasize that creative should not be an afterthought but a fundamental pillar of effective advertising. Great creatives can boost media performance and maximize outcomes.

Creativity 79

Creativity Funnel Advertising Digital Marketing Funnels Mobile Advertising 79

illumin

JANUARY 9, 2024

Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Optinmonster

MARCH 21, 2024

This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage. Step 1: Define Your Audience The first step in setting up a retargeting campaign is to define the audience you want to target.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

SocialPilot

FEBRUARY 19, 2024

There are many multiple Generative AI tools, from AI writing tools to text to image generation and, finally, text to videos; these tools increase your efficiency and help you create content that aligns with your target audience’s preferences and interests. How Does AI-generated Content Work?

Generation 98

Generation Psychographics Content User-Generated Content 98

Go Beyond SEO

MARCH 9, 2023

The user experience will become more personalized, and user data more private, so marketing will need to develop more creative strategies to find leads. Blockchain technology will change how transactions over the web work. You will need more creative ways to gather user data. As the tech world inches closer to Web 3.0,

Digital Marketing Funnels 139

Digital Marketing Funnels Marketing & Strategy Top of Funnel Paid Search Agency 139